The warm wind in the property market blows up the mahogany furniture market (photo)

Abstract: Mahogany furniture mainly focuses on domestic sales. Since the price of mahogany has gradually increased since last year and the domestic real estate market has been sluggish, sales of mahogany furniture have declined for a period of time. Since April and May of this year, the sales of mahogany furniture in Dayong, Zhongshan began to pick up month by month.

This year's mahogany furniture exhibition strives to incorporate more modern elements into mahogany furniture. Reporter Liang Weipei

Newspaper (Reporter Yang Tongfeng) Mahogany furniture mainly focuses on domestic sales. Since the gradual increase of mahogany prices since last year and the sluggish domestic real estate market, sales of mahogany furniture have declined for a period of time. Since April and May of this year, the sales of mahogany furniture in Dayong, Zhongshan began to pick up month by month.

The price of mahogany furniture in recent years is like riding a roller coaster. After experiencing a sharp rise, it fell to the freezing point at the end of last year. Compared with the recession of the mahogany furniture market last year, this year, especially since April, the mahogany furniture market has gradually recovered.

"There is a clear upward trend in mahogany furniture sales, and people in Dayong can fully feel it. A few months ago, Dayong ’s mahogany furniture street was still very deserted. Since April and May, the number of purchasing staff has obviously increased, and a "Sale climax." Yang Jing, assistant sales director of Hongguxuan Furniture Co., Ltd., revealed that since this spring, like the gradually recovering property market and stock market, mahogany furniture has also begun to regain its upward trend, and it still maintains an upward trend.

Wu Jianbo, general manager of Boji Furniture, also said that, unlike other furniture industries that focus on both domestic and foreign markets, mahogany furniture is more expensive because of its price, and many cultural factors have been injected into the production and design. Therefore, the market has always been dominated by the domestic market. Recession, sales of mahogany furniture fell. "But he said that domestic real estate sales began to rise month by month this year, as a manufacturer he also felt this atmosphere," now sales have basically returned to the previous level. "

Reasons for sales recovery

● Real estate recovery

● Directly affected by fluctuations in international oil prices and timber prices

In addition to the recovery of real estate, some insiders said that the main reason for the recovery is due to rising raw material prices. "Wood prices have an important relationship with international oil prices. If international oil prices fall to the lowest point, wood prices will fall accordingly." Li Xingchang, the head of Taixing Furniture Manufacturing Co., said that according to this logic, the wood prices were 10 last year. The month entered the bottom, and in March and April of this year, due to the rise in international oil prices, the price of timber has continued to rise, and it has risen until August. It is understood that since this year, sales of rosewood furniture in Guangdong, Beijing, Shanghai and other places have also continued to increase, while prices have also increased by 10% to 30%, and this round of price increases is mainly affected by rising raw material prices. For example, the price of red leaf sandalwood in rosewood has risen by about 50% this year, and the rosewood rose by 30%. Yang Jing said that until now, raw materials have been rising, and the price of mahogany furniture has also been steadily rising, and the entire industry is more optimistic.

In the past, the logs for the production of mahogany furniture in Dayong mainly came from Southeast Asian countries. With the gradual decrease of mahogany resources such as sandalwood and huanghuali in these areas, domestic rosewood prices have also gradually increased. However, the mayor of Dayong Town, Wen Weige, said that with the development of Southeast Asia's mahogany resources exhausted, Dayong mahogany furniture companies jointly established a wood procurement company in Africa to ensure the long-term supply of rare wood.

Yang Jing said that with the recovery of the economy, the rise in the turnover of the property market and the holding of this expo in Taichung, this will further drive the growth of the consumption of mahogany furniture in Taichung.

Nonsense

The breakthrough of the mahogany furniture industry lies in culture

The breakthrough point of the development of the Dayong mahogany furniture industry lies in culture. It is recommended to build the mahogany furniture marketing center into a cultural center. Not only the homes to be sold have cultural connotation, but also the personnel who sell furniture must have cultural qualities. .

——— A scholar's speech at the 2nd China Redwood Furniture Development Symposium

When can the mahogany furniture match the computer

The design of mahogany furniture should pursue humanization, through the use of ergonomic principles to improve the comfort and practicality of mahogany furniture. Today's mahogany furniture cannot use computers, and there are design defects. If this hidden defect is resolved consciously and consciously, then the function of mahogany furniture is improved. After the function is improved, the product can enter more families.

——— Su Yuan, Professor of Central University for Nationalities

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