In 2011, the most popular in the paint market is the increase in raw material prices, industry standards, high labor costs, and the maturity of consumers. The enterprises in the home building industry are at a common intersection, the era of profiteering will end, and the era of meager profits will come. . At the same time as the profit declines, how to continue to expand the scale of the company, increase the sales share, and build brand influence, for the same target paint companies to search from top to bottom.
To the consumer market, to profit, to understand the market consumption trends. Looking at 2011-2012, more and more consumers will choose to decorate the wall with decorative paint, the key reason is that people are full of colorful decoration materials and excessive performance of the wealth of impetuous The state of mind has been gradually abandoned, instead advocating a natural, simple style, emphasizing the cultural connotation of decoration, hoping to further obtain deep emotional care. All kinds of decorative paints have distinctive personality characteristics and will show unique artistic style and charm.
The paint industry has developed rapidly, new technologies and new products have emerged in endlessly, and competition has become increasingly fierce. In 2011, the paint industry competition will gradually intensify. For this reason, paint companies should understand the development trend of the world paint industry in order to seek their own sustainable development.
To the third and fourth-tier markets to seize the terminal resources to strengthen the floor may be triggered by the low-profit "domino effect" of the first card, the price more and more transparent, more and more profitable agents, every "51", "10 A "promotional period, unprecedented fierce "price war" is dazzling. However, many laminate flooring agents told the author that, despite the fact that the list is a lot, the profit rate is not high. Thirty-five years ago, strengthening the floor still has an absolute advantage in the market. Although the price is low but the sales volume is high, it also makes a lot of money. With the consumer's shift toward multi-layer solid wood floors and solid wood floors and the intense competition, it is difficult to maintain and surpass the original records. It's harder.
As a result, senior marketers in the flooring industry analyzed that the vacancies in the third and fourth-tier markets are still very large. This is also the main direction for many floor companies to seize market share in the future. Mr. Wang, the marketing director of Del flooring North China, told the author that Del is optimistic about the areas of Wuqing, Jixian and Baodi in Tianjin, especially in the Wuqing District where the real estate sales area is significantly superior in 2010, and the layout is in the form of agency stores, Directly operated stores are fully flowered. The same view has also been responded to in many bathroom brands. It seems that a layout grab for the 3rd and 4th markets will be more intense around 2011.
To the marketing model to profit multiple channels to open the market Compared with beverages, food, daily chemical and other fast-moving consumer goods, China's home building materials industry started late, marketing practices are more tender, but this does not affect their large strides to grow, especially the cabinet, Doors and other building materials products have particular characteristics, and they need more support from benign marketing channels. In addition to forms such as stores, self-operated stores, and franchise agencies, the use of experience halls, online marketing, and other forms have also allowed building materials companies to dig gold. For example, the TATA wooden doors that quickly opened their reputations through online marketing not only tasted the sweetness of the Internet, but also transferred the battlefield to microblogs. The chairman of the board woven “bibs†on the Internet every day, and ideas such as microblogging for the door were also emerging. The home improvement enterprises such as Shichuang Decoration and Sunshine Power Day Decoration also set up an online marketing department to implement network orders in the form of network specialists responding in 24 hours, which greatly garnered the attention of consumers after 80s. According to reports, such online orders account for a relatively small proportion of the total turnover, and customers who can also seek out-of-town consultations have been seen by many businesses as the same marketing channels as physical stores and stores. Cooperating with real estate developers to carry out fine decoration matching and joint upstream and downstream companies to make centralized purchases, there are too many profit models that can be developed in the home improvement field. Whoever discovers new channels will be able to discover rich mines.
To product ideas to profit to increase their added value China is a big producer of furniture, but China's furniture industry is large and not strong, but also in the stage of uneconomic development, the proportion of independent brands of the company is low, most products are still in the low-end The route, the single product profit is very low, and the coating, the leather, the wood, the artificial and so on the various kinds of comprehensive costs including the rising, causes the furniture enterprise to generally be on the low profit edge.
Many of these furniture agents told the author that abandoning the labor-intensive development idea of ​​relying solely on cost advantage, taking the road of differentiated brands will be the key to the furniture company's future increase in profitability. How to put the industry front-end, from the decoration design will be incorporated into the shopping guide? How to guide consumers to buy tendencies, so that creative, design and other added value can also be priced? Furniture companies are struggling to find a good solution, hire international design masters, and acquire international furniture companies to attack everywhere, but just as the rise of Chinese football cannot rely on full foreign aid, it may be the right way for Chinese design to enter the international vision as soon as possible.
To the consumer market, to profit, to understand the market consumption trends. Looking at 2011-2012, more and more consumers will choose to decorate the wall with decorative paint, the key reason is that people are full of colorful decoration materials and excessive performance of the wealth of impetuous The state of mind has been gradually abandoned, instead advocating a natural, simple style, emphasizing the cultural connotation of decoration, hoping to further obtain deep emotional care. All kinds of decorative paints have distinctive personality characteristics and will show unique artistic style and charm.
The paint industry has developed rapidly, new technologies and new products have emerged in endlessly, and competition has become increasingly fierce. In 2011, the paint industry competition will gradually intensify. For this reason, paint companies should understand the development trend of the world paint industry in order to seek their own sustainable development.
To the third and fourth-tier markets to seize the terminal resources to strengthen the floor may be triggered by the low-profit "domino effect" of the first card, the price more and more transparent, more and more profitable agents, every "51", "10 A "promotional period, unprecedented fierce "price war" is dazzling. However, many laminate flooring agents told the author that, despite the fact that the list is a lot, the profit rate is not high. Thirty-five years ago, strengthening the floor still has an absolute advantage in the market. Although the price is low but the sales volume is high, it also makes a lot of money. With the consumer's shift toward multi-layer solid wood floors and solid wood floors and the intense competition, it is difficult to maintain and surpass the original records. It's harder.
As a result, senior marketers in the flooring industry analyzed that the vacancies in the third and fourth-tier markets are still very large. This is also the main direction for many floor companies to seize market share in the future. Mr. Wang, the marketing director of Del flooring North China, told the author that Del is optimistic about the areas of Wuqing, Jixian and Baodi in Tianjin, especially in the Wuqing District where the real estate sales area is significantly superior in 2010, and the layout is in the form of agency stores, Directly operated stores are fully flowered. The same view has also been responded to in many bathroom brands. It seems that a layout grab for the 3rd and 4th markets will be more intense around 2011.
To the marketing model to profit multiple channels to open the market Compared with beverages, food, daily chemical and other fast-moving consumer goods, China's home building materials industry started late, marketing practices are more tender, but this does not affect their large strides to grow, especially the cabinet, Doors and other building materials products have particular characteristics, and they need more support from benign marketing channels. In addition to forms such as stores, self-operated stores, and franchise agencies, the use of experience halls, online marketing, and other forms have also allowed building materials companies to dig gold. For example, the TATA wooden doors that quickly opened their reputations through online marketing not only tasted the sweetness of the Internet, but also transferred the battlefield to microblogs. The chairman of the board woven “bibs†on the Internet every day, and ideas such as microblogging for the door were also emerging. The home improvement enterprises such as Shichuang Decoration and Sunshine Power Day Decoration also set up an online marketing department to implement network orders in the form of network specialists responding in 24 hours, which greatly garnered the attention of consumers after 80s. According to reports, such online orders account for a relatively small proportion of the total turnover, and customers who can also seek out-of-town consultations have been seen by many businesses as the same marketing channels as physical stores and stores. Cooperating with real estate developers to carry out fine decoration matching and joint upstream and downstream companies to make centralized purchases, there are too many profit models that can be developed in the home improvement field. Whoever discovers new channels will be able to discover rich mines.
To product ideas to profit to increase their added value China is a big producer of furniture, but China's furniture industry is large and not strong, but also in the stage of uneconomic development, the proportion of independent brands of the company is low, most products are still in the low-end The route, the single product profit is very low, and the coating, the leather, the wood, the artificial and so on the various kinds of comprehensive costs including the rising, causes the furniture enterprise to generally be on the low profit edge.
Many of these furniture agents told the author that abandoning the labor-intensive development idea of ​​relying solely on cost advantage, taking the road of differentiated brands will be the key to the furniture company's future increase in profitability. How to put the industry front-end, from the decoration design will be incorporated into the shopping guide? How to guide consumers to buy tendencies, so that creative, design and other added value can also be priced? Furniture companies are struggling to find a good solution, hire international design masters, and acquire international furniture companies to attack everywhere, but just as the rise of Chinese football cannot rely on full foreign aid, it may be the right way for Chinese design to enter the international vision as soon as possible.
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