Seasonal Home Building Materials Advance Promotion

In September, the home improvement building materials market entered the beginning of the season. In order to capture more market share, Karamay’s major decoration companies and home building material manufacturers have already buzzed up the number of sales promotion and launched promotion programs one after the other. With the consumer "in combat."

“Anniversary big promotion, minimum 30% off for some products”, “once in one lifetime, buy one get one free for cabinets”, “half-price promotion for bathroom,” and “send LCD TV for floor purchase”... Attentive consumers may find that 8 Since the beginning of the month, there have been many advertisements for promotional materials for home improvement building materials. There are many promotional messages that merchants can use. Many businesses have launched products with large discounts. In order to seize the business opportunities for home improvement in September, Karamay’s major home builders have made great efforts to advance sales promotion.

September is the peak season for the traditional home improvement building materials market. All businesses are not far behind and have given very low prices to seize the market. Consumers in the market will find that in the past, thousands of thousands of thousands of things, and now say a few hundred thousand to a few thousand dollars less, consumers have a particularly high purchase enthusiasm.

Store uplift activity frenzy

Huge banners, multi-channel advertising ... Although not yet in the "golden" period of sales, the building materials market has shown a booming scene, and most businesses have joined in the promotion army.

When I visited the Karamay sunshine building materials market, I found that the recent traffic was far greater than some time ago. The reason for this is of course the “curse” of the promotion. There is a constant stream of consumers in and out of a furniture store. Wang Wang, the salesman, told the author that in the recent period, the furniture market had a lot of special promotions. Some time ago, she saw a brand sofa worth more than 5,000 yuan. Now it costs less than 3,000 yuan, which is a good deal.

"As a store, not only provide businesses with a comfortable space, but also need to effectively increase the flow of people in the store. Therefore, every year we actively organize businesses to do activities, and for businesses to do propaganda, so that stores, businesses and consumers tripartite linkage, To enable consumers to enjoy more benefits, at the same time, to expand the popularity of businesses and stores to truly achieve a win-win situation.” Sunshine Building Materials Market Planning Manager Zhang told the author that this year's “Golden 9 Silver 10′′ sales season, the store is not only massively advertised, Many storefront discounts are unprecedented.

It is understood that Jia Jia Le Furniture City gathered a large number of brand furniture, many of which belong to the domestic first-line brands, in Karamay be considered the largest furniture store, all kinds of promotional publicity is already everywhere.

Various promotional forms

“Low discounts, lucky draws, sending tickets for the World Expo, sending LCD TVs, and so on.” Every time there is a concentrated promotion, a variety of tricks can always attract a lot of attention and open up the money for consumers. bag.

The floor manager of the Baolong floor in the Karamay shop told the author that in order to allow more consumers to enjoy the quality of the branded products, a special concession activity was held during the sale of the “Golden 9 Silver 10”. The original price of the 12mm imitation wood floor was 148 yuan. / Square meters, promotional price of 78 yuan / square meter not only special products, at the same time, buy a certain amount of floor, but also participate in "purchase floor Baolong floor, send Expo tickets" raffle.

In the absence of customers signing orders for months, businesses hope to raise sales volume in the last few months and at the same time boost consumption of the entire building materials. So everybody wants to grab more orders in the peak season and make up for the lack of sales in the previous period. Even many well-known brand products with small discounts are now offering more affordable promotional prices, which will help further attract popularity and consumers will also get more benefits. The increase in promotional efforts and extension of promotional time is the most direct way to attract consumers.

Special offer tempting

"The price of 99 yuan more like a children's bed" can not but be said to be a temptation. According to manager Li Jia, the head of the multi-favorite furniture company, Karamay, during the period from August 10 to August 28, customers can go to the store to register information, fill in the activity card, and the store will regularly pick a lucky customer every day. This customer can use 99 yuan to buy a designated children's bed.

There are many similar benefits, such as the entire Friends of the three-bedroom suites of 990 yuan, Pearl 6-piece original price of 6850 yuan, the price is only 5500 yuan, Wei Wei furniture, the audience genuine 6.8 discount can also participate in the highest back 10% of the turntable activities, Sennault cabinets with the help of the anniversary, introduced the purchase of 10,000 yuan to send 4,000 yuan promotions and more. Consumers generally believe that although the attractive special offers are limited in quantity, they still like to participate in such activities because the price of the event is very alarming and real.