Traditional industries can fully utilize mobile internet
Since its establishment in 2009, Mutual Communication has been committed to the traditional industry mobile Internet applications. With the help of information platform and third-party resources, it has been marketing for home products. The industry of mutual intelligence marketing think tanks established by industry experts has a high reputation.
In 2009, Muxun officially entered the Internet industry with QR code anti-counterfeiting technology and became a supplier of Taobao and Jingdong QR code coupons. Until today, this technology is the fist product of the company. Jewelry brand Chow Tai Fook, furniture brand "Gun Ting No. 1", Jinjiu and other brands are using this technology product of mutual communication. The two-dimensional code conference sign-in system developed by the company has also been adopted by large companies such as Baidu.
As early as the beginning of the business, Cheng Lei, the founder of the company and the director of the Institute of Home Information Technology, realized that despite the rapid development of the Internet, for most companies, the information services provided by the Internet are not necessary. . To this end, since 2010, Mutual Communications has begun to transform into a mobile e-commerce platform, positioning itself as “the furniture supply chain information integration application operatorâ€.
"Today's furniture industry is oversupply, homogenization and competition are cruel, and the cost-output and profit of the company are not proportional to the income." Into the smart home, Cheng Lei deeply understands the needs of this industry, he believes that enterprises should put energy and Funds focus on brands and services. High-cost expenditures in operations should be assisted by information sharing platforms and third-party resource sharing, such as exhibitions, brand promotion, channel investment, logistics monitoring, and sales services.
In the subsequent bold innovations and difficult explorations, in the short period of several years, the company has created a mutual communication media, home Internet of Things, intelligent shopping guide system, mobile phone furniture exhibition, and the “home cloud†public service platform under construction. "These things are what our research institutes have to do, that is, to develop standard services according to their needs, and to guide the industry to apply." Cheng Lei said.
Seeking development in differentiated management and positioning
At present, the rapid integration of informationization and industrialization, urbanization, and traditional industries is booming. New products, new services, and new formats in the information field are constantly emerging. In particular, technological innovation, service innovation, and model innovation based on mobile Internet are accelerating. The needs of innovation and entrepreneurship in the whole society.
For many years, the company has been engaged in the integration of home furnishing supply chain resources and innovative marketing models, and has strengthened and penetrated the Internet marketing of the home industry. Its research and service areas include resource integration in the home industry, new media, new marketing, new services and services. Networking, mobile intelligent terminal systems, etc.
For the Internet application industry, technology and the market are very important. Where will the future mutual information focus? Cheng Lei said that differentiated operation and positioning is the biggest advantage of a company. “For us, marketing is more important than technology. The development and upgrading of new technologies in this era is too fast, especially in the mobile Internet field, so we will continue to focus on the information applications of the pan-home industry, including building large database solutions. problem."
With the deepening of the concept of “smart city†and the acceleration of the development of smart industry, the innovative attempt of mutual communication has gone further. At present, the company has begun to promote the industrialization of the new "smart home", which is to apply Internet technology to household products. Jiang Ye, director of mutual operations, believes that the next few decades will be the fastest growing period for the smart home industry. Residential homes have become the focus of competition in various industries. As a platform for undertaking, smart homes will become the first target of all parties.
“Industry competition is becoming more and more fierce, and smart home is not only the future development direction of our future. We will also focus on deepening and deepening the Internet application of the pan-home industry.†Jiang Ye said that on the one hand, he will continue to use Internet thinking to help traditional furniture. Enterprise transformation; on the other hand, continue to build a large database of home businesses to help companies solve practical problems.
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