Affected by the new normal, economic growth has entered a downward state. The building materials market business is getting harder and harder to do. From the statistical point of view, how is the prosperity and market trend of building materials home decoration materials? A BHI of the national building materials home boom index was released in May this year, which generally reflects that the building materials market is still at a low level.
The BHI Index is a statistical analysis data compiled by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association through comprehensive collection of data on 4,000 building materials and home businesses (shops) designated by the whole country, reflecting the prosperity of building materials and home terminal stores. degree. In this month called "Red May", the BHI index was 100.35, up 0.77 points month on month and down 9.18 points year on year. In May, sales of building materials and home appliances above designated size reached 93.32 billion yuan, up 9.84% from the previous month and down 14.51% from the same period last year. Cumulative sales for the first five months were 406.2 billion yuan, down 4.82% year-on-year.
According to Qin Zhanxue, executive vice president of China Building Materials Circulation Association, from the perspective of experts, the BHI data of this period is interpreted. In May, the national building materials and home furnishing market is still in a low operating range. In May, BHI rose slightly by 0.77 points; but it was affected by the real estate market. As a result of seasonal factors in the industry, market sales in May have rebounded. Sales of home building materials above designated size increased by 9.84% in May.
First of all, compared with the national real estate development prosperity index, "2014-2015 BHI and national housing prosperity index comparison example map", it can be seen that the national building materials home market and the real estate market "relatively consistent" still last until May, 2015 1 The trend of the national housing boom index and the BHI trend in May were similar to those of the same period last year and were below last year. According to the National Bureau of Statistics, the May Real Estate Development Climate Index (referred to as the “National Housing Climate Indexâ€) was 92.43, down 0.13 points from the previous month and hitting a record low. From January to May, the sales area of ​​commercial housing was 359.96 million square meters, down 0.2% year-on-year, and the decline was 4.6 percentage points lower than that in January-April. Among them, the sales of commercial housing was 2,440.9 billion yuan, an increase of 3.1%, and a decrease of 3.1% in the first four months. It can be seen that the real estate industry boom in May is still running at the bottom, but due to the impact of real estate favorable policies and the positive destocking of real estate enterprises, the confidence of buyers has been restored, the demand for home purchases has been released smoothly, and the sales market has recovered.
As the sales node in May, many building materials and household items are also occupying the May 1 gold sales period, using various promotional activities to stimulate consumption. Driven by May 1st, the BHI classification index “popularity index†increased significantly from the previous month, up 11.90 points from the previous month, but down 3.89 points compared with last year. Looking at the "purchasing power index", but the ratio fell by 6.48 points, it can be seen that the wait-and-see mood of consumers "see more and buy less" is still spreading, and the building materials home market is still going down. At the same time, the “Manager Confidence Indexâ€, the leading index, fell the most, down 35.58 points, expressing market managers’ disappointment with the May promotion. However, compared with the same period of last year, the “management confidence index†increased by 8.95 points compared with the other sub-indexes, which was mainly due to the recovery of the real estate market and the macroeconomic situation. The building materials and home industry personnel have been able to rationally look at the market stagnation, and still have expectations for the future market, and there seems to be a bottom-up.
Back in June, just after the Dragon Boat Festival and Father's Day double sales nodes, the terminal promotion activities are followed by waves. For example, building ceramics enterprises, with the "Guanzhu crazy" province-wide linkage, Eagle brand South China group purchase, "Crazy Dongpeng, the beauty of the world", the double-selling of Lanpo tiles, the signing of Marco Polo's stars, etc. In the traditional weekend of the Dragon Boat Festival and the "Dady" Father's Day, the weekend holiday is in full swing. Some experts pointed out that according to the current sales situation of the national building materials and home furnishing market, the market is gradually returning to rationality, with the rigid demand of new home decoration and improvement of decoration, and the future may present a new market form of “not off-season in the off-season and not prosperous in the peak seasonâ€. Tao enterprises need to grasp the increasing personalization and customization needs of consumers, and do a good job in product, service and after-sales to enhance brand influence. Make great efforts to make transformation and upgrade: In terms of upgrading, we will create smart and intelligent stores through “Internet +â€; in the transformation, we will change our thinking, do deep residential experience stores, and finally win in the fierce market competition.
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