Double 11 is coming, although only one day, but the furniture industry is still filled with smoke. After Jin Jiuyin 10 is over, even if New Year's Day is coming, but the real peak season is over. Merchants are attracting less and less attention from consumers. The Singles Festival from the West is popular with young people, and young consumers are The furniture industry is struggling for the consumer, so Double 11 has become one of the main battlefields of the furniture industry promotional campaign.
Many furniture companies have launched relevant promotions specifically targeting young people's preferences. However, judging from current consumer perceptions of young people, it is difficult for the furniture industry to make huge profits with Double 11s. There are many reasons for this, for example, the furniture products can't match the desire of young consumers to shop; the younger generation likes to cook only a limited number of people, and most of them have just entered the society and have not yet married; furniture is a necessary expense in everyday life. In the process, consumers do not look to furniture products.
Therefore, if the furniture industry wants to win the top spot in the market competition with Double Eleven or other emerging festivals, it is difficult to put dreams into reality. Furniture is a must-consumption and must address the essential needs of consumers' shopping. In a dazzling market, furniture products that satisfy consumers' minds are bound to become the winners of market competition. In addition, the furniture industry can also borrow corresponding marketing strategies. For example, hunger marketing is very suitable for the off-season period of the market.
Hunger marketing means that companies reduce the production of products and create a market illusion that demand exceeds supply, so that product prices can still be maintained at a relatively high level. In this way, the furniture industry can reduce production costs on the one hand, and on the other hand, it can help companies to make consumers market their products well and improve their image in consumers' hearts. In addition, companies use hunger marketing to promote their own products in large numbers and expand their awareness among consumer groups.
The furniture company must know that only marketing methods that closely follow the market process can help the company develop smoothly. As long as the product quality is excellent and the marketing methods are used properly, the furniture industry will be in peak season at any time.
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