Furniture brand "51" before the price of home building materials sales promotion

Affected by macro-control, the property market is not as old as in previous years. As the "downstream industry," the furniture and building materials industry, what will happen during the May 1st? Will all merchants launch various promotions as they did in previous years? Coupled with the recent news that the prices of products such as furniture, building materials, and home improvement products have continued to spread in the market, what is the actual situation?

Xiao Bian found in continuous visits, with the rise in raw materials, part of the building materials industry has begun to increase prices, but because of different costs, different brands, so the increase is not the same. Although the price increase of building materials is not groundless, but there are still more than 70% of consumers choose to buy home building products during the May Day period.

According to the survey, the introduction of well-known brands in home stores is almost the same. Take the flooring industry as an example. For example, icons, brands, and nature brands are located in home stores such as Oriental Homes, Red Star Macalline, and Home Furnishings. It has been observed that the prices of these brands are sold at a uniform price, and there is basically no confusion over the price. However, some brands that are not well-known are not. Since the brand is only available in a single store, consumers cannot compare the brand with the other brands in the store, and therefore it is likely to buy high-priced products.

Insiders pointed out that the brands of brand home stores generally have a certain degree of repetitiveness, which puts a test on the management of the company and the mode of operation. However, some home stores are excluding the introduction of branded products in order to pursue profits. Taking Xiangjiang as an example, Xiao Bian did not find iconic, del and other well-known brands in the store. On the contrary, many brands in the store were not available in other stores.

The difference in profits of different building materials is very large due to the general rise in raw materials, building materials industry did occur a certain increase, the entire raw material prices in the environment, in recent years, product prices are rising every year, just because the cost is different, the brand is different, the increase is not the same . Related industry sources told reporters that although the brands are all increasing prices, the profits of well-known brands are far from the low-profile brand profits. This is one of the reasons why some stores choose lower-profile brands. It is understood that the profits of different categories are not the same, and the profits of sheet and paint in building materials are relatively low. The relevant person in charge of the Oriental Home told the reporter: “Even if the profits of certain categories are small, but for the sake of allowing consumers to buy here all in one stop, we will also introduce this category.”

Most of the furniture brand "51" before the price increase Because many brands of furniture products are set prices, price adjustments will be reflected by floating discounts. Yifeng Furniture is expected to increase the original discount of 20% discount to 8.5% at the end of April, but Wen Shiquan, chairman of Yifeng Furniture, said that this increase actually cannot completely absorb the pressure caused by rising raw materials. The need to adjust at least 12% to 15% is enough to make up for the rising costs, so the pressure of price adjustment continues to exist.

The sales manager of the Beijing Yaqi Drow functional sofa said that its products will be adjusted again on April 26, and the price increase will be between 10% and 20%. The price adjustment will be mainly achieved through the change of discounts. Special price items will be adjusted from 50% to 6.60%, and standard items will be adjusted from 5.6 to 70%. The "51" 3 days will be executed according to the original discount.

Chen Xiaotai, President of Top 100 Furniture, stated that the top 100 products have begun to adjust the price of some products from April 1st. The full range of products will be adjusted before and after the May 1st, when the prices of solid wood furniture products will increase by 20% to 30%. The increase in furniture prices is smaller, but it will not fall below 5%. Elvis Furniture's general manager Bai Jianfeng also said that it will increase product prices by about 5% to resolve cost pressures.

However, according to Wang Jianguo, general manager of the Federal Furniture Beijing, said that the current federal furniture will keep the current price unchanged, the federal group's focus is on market share, the cost pressure is currently selected for internal digestion, in the case of market prices do not continue to rise in the case Will easily adjust the price.

Xiao Bian reminds: Many shopping malls need to be cautious. The more stores on the market, the more consumers need to polish their eyes. If there is enough time, it's better to go a few places. After shopping, you can buy more money. . Of course, do not blindly pursue low prices, low prices do not represent a higher cost, low prices may be because the value of the product itself is only worth, try to choose a brand high-profile manufacturers, product quality and after-sale protection is also very important .