Domestic hardware tool design and manufacturing leader

In order to build a professional hardware manufacturing enterprise, from the beginning of the construction of the iron hand tools, we have fully established the sense of quality responsibility that “quality is better than life, responsibility is more important than Taishan”, and product quality is the top priority of all work. Through stringent implementation of standardized construction, implementation of new technologies, new processes, and new equipment to improve the level of manufacturing and a series of measures, the quality of iron hand tools is stable and controllable, and has been recognized by the majority of buyers and consumers. The 2013 China International Hardware Show was held at Shanghai New Expo International Center. The reporter interviewed Xu Fengquan, general manager of iron hand tools.

Reporter: What are the new products brought by the iron hand tools? What are the characteristics and selling points of these products?

Mr. Xu: As a professional manufacturer of cutting tools, we are always looking for and exploring the use of new materials and technological innovation to promote production through R&D. With the help of this exhibition, we focus on recommending ratchets to domestic and foreign distributors. Cable cutter

This series of products has undergone three years of painstaking research and improvement from material selection, cutting, processing, and heat treatment. Combined with the company's many Know-how technologies, it has passed tens of thousands of shear and fatigue tests, and the blades have been integrally formed with a CNC center. The head hardness is strictly controlled. According to the ISO9001:2000 international quality system specification for quality inspection and product inspection, we strive to make the Fengke brand ratchet cable shearing the most cost-effective power construction cutting tool in China.

Reporter: "Big but not strong" has always plagued the development of China's hardware industry. Do you think that to get rid of this confusion, domestic hardware companies from which to proceed? In response to this problem, what measures have the iron hand tools taken?

Xu Zong: At present, the development of the domestic hardware industry is uneven, the market management is chaotic, and the low-price competition leads to poor product quality, that is, harming the interests of consumers and directly occupying the market share of the manufacturers operating with integrity. Lead to the domestic hardware industry "large but not strong."

To get out of this predicament, we believe that we must "focus on quality, integrity, and branding."

Combining with our company, paying close attention to product quality has always been the top priority of our business management. Good products and stable quality have helped us win the trust of our customers. At present, we manufacture tools for many domestic top brand manufacturers. Sales to Europe, America and Asia markets.

Reporter: Under the general trend that the market is king, what markets will the iron hand tools focus on? Specific to the marketing channel, branding will have what action?

Xu Zong: Our company will focus on the development of European and American markets in the future. Under the precondition of maintaining good existing customers, we will gradually withdraw from the low-end market and focus on developing self-managed import and export. Through the domestic hardware industry exhibitions and international exhibitions, the development of agents, the use of Internet and media advertising and other ways to gradually shape the brand image.

Reporter: After many years of careful layout, the current iron hand tools already have a considerable reputation and influence in the hardware market. Then what is the next step in the development of iron hand tools and the focus?

Xu Zong: Our next step is to plan to build new factories and improve the two major production bases in Xuzhou and Zhangzhou on the basis of the existing ones by introducing new equipment and high-end R&D talents. We will increase production capacity, improve product lines, and realize walking on two legs. Through the expansion of domestic sales and the development of self-supported import and export, two fists have been attacked, and they are striving to become the most professional power engineering cutting tool manufacturer in China.