Analysis of Development Status of Integrated Ceiling Industry in China

The integrated ceiling is an overall ceiling decoration integrating the buckle module, heating, exhaust, and lighting modules. It is not only an upgrade of the original ceiling decoration, but also caters to the trend of smart decoration in the future. In the integrated ceiling industry, the profit margin is very substantial. The development of the integrated ceiling industry has been chilled, and even the first and second-tier brands in the industry have been more or less infected with "wind and cold." The following is an analysis of the status quo of the integrated ceiling industry in China in 2015: the overall downturn.

The profit of integrated ceiling hardware and fierce competition, some small and medium-sized integrated ceiling hardware companies will be integrated ceiling metal products exported to Europe and the United States. According to the survey conducted by the Zhongshan Town Inspection and Quarantine Bureau’s Office of Ancient Towns, in the first half of the year, 6529 batches of integrated ceilings and electric light sources were issued for inspection, and the export value was US$213 million, which was identified as 27.7% and 42% respectively.

Obviously, the "profit marketing" once covered by integrated ceiling hardware has become a cloud. Visited the integrated ceiling hardware market in Shencheng Road, Hangzhou City, and the situation of integrated ceiling hardware “no money” was explored.

Cold weather in the real estate market

The state has introduced a series of policies to reduce housing prices, so that the real estate market is cold, no one to buy a house, no one decoration, how to buy lights? According to the survey, integrated ceiling hardware industry this year seems to have frustrated the past "arrogant arrogance", hardware The demand for lighting and lighting is clearly reduced, and the daily sales volume is much worse than before. Rapid advances have limited profits. Related industry information can be found in the "integrated ceiling industry market survey and analysis report."

When the reporter visited the integrated ceiling hardware market, it was discovered that the brand-name hardware stores covering the integrated ceiling were all "light transparent." "If you don't turn on the lights, consumers will find it difficult to see the final results of integrated ceiling hardware. They think that attracting consumers will open up some popular integrated ceiling hardware products. Of course, this means that they will receive higher electricity charges. ."

The lighting market is fiercely competitive

Many brands of integrated ceiling hardware dealers revealed that the market was eroded and margins were approaching the edge. The segmentation of the integrated ceiling hardware market has become more and more clear, and many customers often ask, the choice of crystal light source still energy-saving lamps, LED lights gallbladder, is also required in the models. This led to the emergence of many unbranded workshop-style integrated ceiling hardware, although the appearance of cool, but most of the use of life is not long, and unsafe, and the price is their competition for the integrated ceiling hardware market best killer.

According to industry sources, “The integrated ceiling hardware industry has not seen much profit, so from the perspective of other industries, the operation of integrated ceiling hardware can only be said to have considerable profit margins.” Obviously, the expensive store monthly rent, folk salary, decoration , Hydropower and so on, of course, earn more, but the entire integrated ceiling hardware store's basic expenses, here can only enjoy the "big forward out of" the thrill of nothing.

Discount promotions war consumers too aggressive

The price of integrated ceiling hardware covers over 200 yuan, and there is a certain part of integrated ceiling hardware that is priced between a few thousand dollars and even tens of thousands of yuan, and a single category is priced at more than 100,000 yuan. However, it was found that, in terms of detailed operations, the bid price has become meaningless, and most of the integrated ceiling and five gold sellers have disclosed that they can give 6 to 9 percent discount.

“Because the integrated ceiling hardware market was affected by the huge profits industry, a lot of consumers have also complied with the bargaining guidelines of the previous year, that is, first half of the bargaining price and then squeezed their 30% to 40% of the price of water, so There is no more profit left." Industry sources said.