2013 sanitary ware market development five major trends

First, the overall sanitary enterprise further develops towards the integration of kitchen and toilet. After the overall development tide of sanitary ware in 2011 and 2012, all sanitary brands with more strength are taking the whole bathroom route. It is hoped that with the advantages of the overall sanitary ware combination, more market share and revenue opportunities will be obtained, among which there is a company with a transformation of the sanitary hardware brand, as well as a representative of the ability to grow from a hardware sanitary ware to a bath cabinet. However, they did not think that the original strong hardware bathroom brand was not as beautiful as they imagined in the transition to ceramics and bath cabinets, and the income of new entry fields was not satisfactory.

In addition, some of the pioneers in the bathroom brand have extended the tentacles of sanitary ware to the kitchen cabinet area: Wrigley has set up its own kitchen cabinet factory. In June 2011, Jiumu Sanitary Ware Co., Ltd. established a high-profile establishment of Jiumu Kitchen & Bath Co., Ltd. Sanitary ceramics and showers as their core businesses have demonstrated their determination and confidence in the preparation for the development of kitchen and toilet integration. The international sanitary ware brand Kohler has already achieved kitchen and toilet integration. At the same time, as a leader in domestic kitchen cabinet brands, Europa has used the advantages of kitchen cabinets to advance into the sanitary ware industry and achieve kitchen and toilet integration.

Second, the value of sanitary bathroom marketing mode is prevalent in the sanitary ware industry after two years of promotional wars, from the initial consumer enthusiasm to participate in, businesses filled with pride, to consumers gradually indifferent degree of participation, return to the era of rational consumption, promotions are no longer The panacea for sale. In the midst of the screams of domestic sanitary brands, international sanitary ware brands have achieved a contrarian growth with their value capabilities, showing that the impact of prices on consumer purchasing decisions is significantly declining, and that value is becoming the key demand of mainstream consumer groups in the future. There are as many as thousands of bathroom brands in China. There aren’t a few brands that can really excavate a sense of value.

On the other hand, the close-to-environment tile industry has long been rid of the industry's price wars, focusing on cultural marketing, and playing cultural, design, and artistic value cards. The establishment of a ceramic museum, joint design with international designers, and extensive use of medieval art styles have resulted in the creation of simple floor tiles as valuable cultural products. Since 2010, some sanitary ware companies have begun to focus on value competition and launched some value products that represent Chinese culture, such as blue and white porcelain, Chinese style and other series. H3s China Industry Consulting Network _ Industry Report _ Industry Analysis _ Market Research _ Third-Party Market Data and Investigative Report Provider 3、 Technology Creates a Smart Bathroom Times In 2012, Intelligent Bathroom Technology Showcased in Shanghai Showcase: Kohler Bathroom Numi high-tech smart toilets, toto's water magic technology baths and other sanitary brands exhibited smart toilets, thermostatic shower faucets, digital induction technology leader, all show that the bathroom began to enter the era of intelligent technology. With the increasing pursuit of consumer's life value, its humanized requirements for bathroom products will be higher, and intelligent technology is the most critical technology to promote product humanization. The market share of smart bathroom products will have a significant growth. . However, bathroom brands need to pay attention to how to achieve low-cost smart technology advantages in order to reach the current mainstream consumer groups.

Some time ago, the brand developed a small-size smart toilet, high-profile publicity and promotion, its purpose is to expand sales through the low threshold of intelligent technology promotion. The design of intelligent products must be based on human nature, starting from the convenience of people's use and enjoyment of life taste as far as possible, but intelligence can not be tedious, simple and intelligent sanitary technology can enhance the value of consumer life, but also can achieve higher The price/performance ratio. H3s China Industry Consulting Network _ Industry Report _ Industry Analysis _ Market Research _ Third Party Market Data and Investigative Report Provider ___________________________________ _________________________________________________________________________________________________ 4. Modern minimalist styles become the main trend of sanitary ware consumption. They will not be too big for the first time, and they are limited by the space of the bathroom. They emphasize the convenience and simplicity in the bathroom space, and they are full of modernity, allowing them to relax after a hard day. Their pursuit of modern simplicity is reflected in the modern style of the bathroom as a whole. At the same time, the lines in the design should be concise and practical. There should not be too cumbersome bathroom products. For them, modern and simple, comfortable and convenient, and colorful, this will make their mood smooth and pleasant, so as to relieve self-work pressure. H3s China Industry Consulting Network _ industry report _ industry analysis _ market research _ third-party market data and survey providers _ V. engineering, home improvement market competition fierce With the growing bleakness of the traditional retail market, there must be a large number of bathroom distributors shrink or Exit the retail store and turn to the engineering and home improvement market. At present, most high-end engineering markets are monopolized by international sanitary ware brands, and they also sink through channels, and they also occupy a large market share in the mid-end market. At the same time, domestic sanitary ware brands are also pulling up the value, attacking the mid-end engineering market, resulting in a drop in the price of engineering products in the mid-range bathroom market; and in the low-end engineering market, prices have become the most critical competitive weapon. As a result, the profit margin of the engineering market is getting smaller and smaller, and the high investment cost of the home improvement market has also reduced the profits of the brand side.

In this case, only those sanitary ware companies that pay attention to the brand's strength and focus on the cost of scale can gain the advantage in this round of competition. Sanitary companies want to do well in these two channel markets, in addition to the force on the brand, the more important need to design a sense of design, value and price competitiveness of the project and home improvement products, and establish a strategic alliance with real estate developers , thereby enhancing their own engineering and home improvement capabilities. H3s China Industry Consulting Network_Industry Report_Industry Analysis_Market Research_Third-party Market Data and Survey Provider Previously in 2012, the sanitary ware market in China was one of the major capabilities of the sanitary ware market from the retail and small-scale distribution model to the engineering and home improvement market. Year; is the sanitary ware industry development project, home improvement market first year. In this year, not only brand owners, but many terminal distributors are also transferring their capabilities. In 2013, only sanitary companies grasped these two major channels to win opportunities in the future market competition.