Where is the way of building ceramic tile industry

In the first three quarters of 2012, ceramic tile production was 6.812 billion square meters, an increase of 1.4%. On December 29, the second session of the Ceramics Society, the Secretary-General of the China Building Sanitary Ceramics Association Yu Bin disclosed that the ceramic tile production in the first 11 months of 2012 has exceeded 8 billion square meters, an increase of about 2-3%.

2012 is bound to be the beginning of a transitional period that will bring China's architectural ceramics industry into rapid development from high-speed development. This period is most likely not a year but a few years... Therefore, the growth of China's architectural ceramics production in 2012 is expected to be below 5%. Although the entire year's data in 2012 has not yet come out, overall, the author's "Outlook" error was not too large last year. Now he looks forward to the development of China's ceramic tile industry in 2013, the author's basic view has not changed, China ceramic tile The industry has entered a transitional period of smooth development from a period of rapid development.

2013 China's building ceramic tile industry where?

The key factor affecting the year-round development of China's ceramic tile industry in 2013 is still the country's overall economic situation. For the ceramic tile industry, the overall situation in 2013 was "not bad nor bad." The regulation of real estate continues, ceramic tile production is significantly larger than production, and economic recovery in Europe and the United States has been difficult. These seem not very good; and the new government confirmed that urbanization is the driving force for China’s next economic development. Relatively relaxed monetary policy in 2013 As the country’s overall economic growth and real estate transactions show an upward trend, the international competitiveness of China’s ceramic tile products remains significant. These are not bad trends.

Comparing these various factors, which are neither bad nor bad, the author thinks that the overall situation of the ceramic tile industry in 2013 is basically similar to that of 2012. Due to the new government's performance, the macro level is slightly better. Therefore, it is expected that the overall ceramic tile industry in China will be a year of moderate development in 2013, and production will increase slightly, and it is estimated that it will still maintain an increase of around 5%.

In the first three quarters of 2012, China's ceramic tile products exported 796 million square meters, an increase of 7.8% year-on-year, and the export value was 4.338 billion US dollars, an increase of 29%. The export of ceramic tile products in 2013 will continue to be a year of growth. First, China's ceramic tile products have obvious cost-effective advantages and international competitiveness. At the same time, global ceramic tile market demand has been growing steadily in recent years, despite the export of ceramic tile products in China Many problems such as anti-dumping and technical trade barriers cannot stop the continued growth of ceramic tile exports. It is estimated that in 2013 China's ceramic tile exports will exceed 1.1 billion square meters, an increase of about 10%, and exports will account for about 12% of the total annual output.

China's ceramic tile product quality will continue to increase in 2013. It is expected that in the "national pumping" and "provincial pumping" quality inspection reports, radioactivity failure will be eliminated (no in 2011; only one case in 2012) and the minimum mark is not reduced. qualified.

In 2013, the marketing of engineering channels (increased hardcover houses) and third- and fourth-line markets (enlargement of urbanization) will become increasingly important. The characteristics of the overall pyramid shape of China's consumer groups are also the same in the sales of ceramic tiles. In 2013, the sales performance of the ceramic tile industry was highlighted by the sinking of sales channels, the flattening of distributors, the mutual penetration of the marketing system of branch and distribution agency systems, the integration of building materials supermarkets and hypermarkets, the testing of e-commerce (B2C), and marketing costs. Constantly climbing and so on.

The victory of new products has almost become the consensus of the ceramic tile industry. In 2013, the largest equipment update in the field of ceramic tiles is still the application of inkjet printing. It is estimated that in 2013 China's ceramic tile industry will increase about 800 inkjet printing equipment, inkjet printing applications The market gradually subdivides and specializes in production, such as the application of special equipment for different objects such as tiles, antique tiles, microcrystalline stones, external wall tiles, and waistline flowers. The localization of ceramic inks has progressed rapidly, and the price of ink has become apparent. decline.

In 2013, with the upcoming release of the “thin ceramic tile” industry standard, the process of thinning ceramic tiles has been greatly accelerated. At the same time, research, development and application of new products around the environmental protection issues such as energy-saving emission reduction and waste residue utilization will occur in the entire industry. The requirements of occupational health, safety production and social responsibility will force Tao to increase its investment further.

The future is bright, and the road is a bit twisty.