Taiwanese companies aim at the mainland IoT market

The economic crisis in Europe and the United States has been devastating. The market demand in mainland China has instead propped up half of the global economy. It cannot be said that in the face of the global recession, the future cooperation between the two sides of the Taiwan Strait will be one of the main driving forces for Taiwan’s economic growth. According to the ITIS project of the Tuoba Institute of Industry, the "Twelfth Five-Year Plan for China Mainland", which is currently closely followed by the world, attaches great importance to the communications infrastructure and IC industry, and is also regarded as the rapid development of the "Internet of Things" industry. Under the pen.

In terms of domain analysis, in the ten key areas for the development of the Internet of Things, China will first develop the three major areas of intelligent transportation, smart environmental protection, and precision agriculture and animal husbandry in the next five years, and Taiwan ICT companies will be given priority to enter. If we observe from the industry chain, the biggest business opportunity of the Internet of Things lies in System Integration (SI) and solutions. It is not a Taiwan-based plant that has long had advantages in low-profit manufacturing and foundry industries. Therefore, Takuma suggested that, besides locking up the manufacture of components and end products, Taiwanese companies should first consider the industry's transition to the Internet of Things market, and should consider SI as their development goal before they can eat the largest piece of beef on the Internet of Things. !

It is imperative to grasp the niche advantage to attack SI. Tuo pointed out that the drafting of the "12th Five-Year Plan of the Internet of Things" in mainland China has been submitted to the Ministry of Industry and Information Technology for the final stage of demonstration. In addition to making plans for the overall architecture of the future, special planning will be carried out on the specific application areas involved in the IoT industry, and each specific project will be carefully planned for a specific application area. As the subdivision special plan is rarely seen in the "five-year plan" of mainland China, it also shows that the Chinese mainland government attaches great importance to the development of the Internet of Things industry.

Analyze business opportunities from the perspective of the IoT industry development sequence. The “perception layer” including RFID, sensors, controllers, and wireless communication modules is in the upstream of the industrial chain. The investment in equipment is large and the growth rate is high. Business opportunities will take the lead from 2011. . The "transport layer" consisting of operators and communications equipment, etc., has a great deal of overlap with the traditional communications industry, and will mainly benefit from the development needs of the communications industry itself. The "application layer" takes shape and needs time to be cultivated. It is expected that full application services will be launched after 2015.

The sensory layer has always been the strength of the Taiwan factory, coupled with the relatively weak technology in mainland China, short-term sensing chip factory in Taiwan has a greater advantage. In the application section, smart grid and smart medical will be the largest application areas and investment directions in mainland China. However, due to the wide range of applications of the Internet of Things, involving all levels, it is difficult to focus on the development of resources. Taiwanese factories can use the differentiated cases as a niche to export the solutions after packaging. For example, Taiwan’s currently promoting smart living plan, accumulated experience in the development of the Internet of Things and mature technologies such as smart agriculture, smart medical care, smart meters, etc., are platforms that can be used by Taiwan manufacturers to leverage on the market and attack the Internet of Things. opportunity.

However, the application-level platform calculations and SI are the weakest link in the plant. They do not have enough scale and lack of relevant experience to compete with foreign manufacturers. The market in mainland China is vast and the development situation in different regions is very different. Taiwan manufacturers must enter different markets, and it is necessary to establish different plans for the different needs of different regions. Therefore, selecting large cities for cross-strait cooperation will be the core of the pilot project. After the results have been achieved, the development model will be replicated to promote to neighboring cities. This will be a method that Taiwan factories can take.

R&D of smart terminals' soft power becomes the core Driven by the wide application of Internet of Things, the creation of an intelligent living environment will also generate huge demand for smart terminals, which will bring long-term business opportunities in the coming years. Due to the slowdown and decline in the market development of Notebook and Feature Phone, this year's leading HP and mobile phone leader Nokia fell to profit and market share, Lenovo and Apple quickly picked up, meaning the rise of Tablet and Smart Phone.

In the past, Taiwan had always had a certain degree of advantage in manufacturing and generation tools. In the face of a new wave of industrial development trends, Taiwanese manufacturers should try to establish the industrial chain of smart terminals in Taiwan, and the key components of the development are the key components. Small panels, CPUs, and memory are the basis for cross-strait cooperation. At present, Taiwanese factories are walking at the intersection of ODM (OEM) and OBM. Apart from continuing to play the role of major supply chains for major companies such as Apple and other companies, they should cultivate their own brand models such as HTC, Acer, and Asus. Domestic manufacturers have the ability to customize specifications and even cooperate with mainland China to order Chinese specifications.

On the other hand, Taichang’s next development of smart terminals should be changed to “hardware” central thinking, and development strategies should be based on applications and service models as the core considerations, and strengthen content, applications (Apps), operating systems (OS), and operating models, etc. The study of soft power and the cultivation of talents will be the core of development.

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