Amy's women will never be unfamiliar with brands such as Estee Lauder and Lancome. These world-famous brands in the cosmetics market have always been a favorite among Chinese people. But you may not know that giving these lip glosses, nail polishes, and eye shadows is actually an effect pigment. What you don't know is that the origin of this effect pigment is actually around us.
The colorful makeup is not a natural effect, but it is a kind of safe and efficient pigment composition that has been added to the fascinating brilliance. It is called “effect pigment†in the industry.
In Deqing, a company is making this small "paint business" a success. Currently, a handful of top cosmetic brands in the world, such as Estee Lauder, Lancome and Neutrogena, have become their customers.
Into the exhibition hall of Zhejiang Kaiseili Technology Development Co., Ltd., the samples of various kinds of effect pigments were dazzling. The company’s relevant person in charge pointed to one of the samples marked with the brand name “Kai Shilei†and told reporters from 2009. Starting in June, the company began to cooperate with Italy's Optima, providing them with full-scale cosmetics raw materials, and the company is an important raw material supplier for Estee Lauder, Lancome and other international cosmetics.
The cooperation with Ying Teli Co., Ltd. helped Kai Sheng to start the brand in the cosmetics industry. After providing effect pigments for brands such as Estee Lauder and Lancome, “Kai Seili†has successively become a pigment supplier of cosmetics such as Neutrotat, domestic cosmetics, Kazilan, and Perleacher.
Cosmetics are products that directly contact human skin and have almost strict standards of use and testing in foreign countries. The products of Kaixili can be favored by top cosmetics. In addition to excellent product quality, breakthroughs in technological innovation are the key. Hu Ronghui, general manager of Kaixili Company, said that to become a supplier of these top cosmetics, the raw material “Kai Shilei†must not only pass the strict heavy metal detection before exporting to Europe, but also have the diverse colors and excellent qualities needed to produce cosmetics. “Kaixili is the first company in China to produce high-gloss pearlescent effect pigments, and it has also successfully developed color effect pigments.â€
At present, R & D personnel occupy nearly one-fifth of the total number of companies in the company with only 100 employees. Through strengthening scientific research investment, it helps enterprises to seize the commanding heights of competition in the same industry. In addition to the “Kai Shi Lei†brand of cosmetic raw materials, in the coatings, printing, textiles, inks, leather and other demanding pigments industries, “Kai Seri†has also been reported in successes. It has become a giant in the United States, BASF, and Germany’s Merck. The core supplier.
The colorful makeup is not a natural effect, but it is a kind of safe and efficient pigment composition that has been added to the fascinating brilliance. It is called “effect pigment†in the industry.
In Deqing, a company is making this small "paint business" a success. Currently, a handful of top cosmetic brands in the world, such as Estee Lauder, Lancome and Neutrogena, have become their customers.
Into the exhibition hall of Zhejiang Kaiseili Technology Development Co., Ltd., the samples of various kinds of effect pigments were dazzling. The company’s relevant person in charge pointed to one of the samples marked with the brand name “Kai Shilei†and told reporters from 2009. Starting in June, the company began to cooperate with Italy's Optima, providing them with full-scale cosmetics raw materials, and the company is an important raw material supplier for Estee Lauder, Lancome and other international cosmetics.
The cooperation with Ying Teli Co., Ltd. helped Kai Sheng to start the brand in the cosmetics industry. After providing effect pigments for brands such as Estee Lauder and Lancome, “Kai Seili†has successively become a pigment supplier of cosmetics such as Neutrotat, domestic cosmetics, Kazilan, and Perleacher.
Cosmetics are products that directly contact human skin and have almost strict standards of use and testing in foreign countries. The products of Kaixili can be favored by top cosmetics. In addition to excellent product quality, breakthroughs in technological innovation are the key. Hu Ronghui, general manager of Kaixili Company, said that to become a supplier of these top cosmetics, the raw material “Kai Shilei†must not only pass the strict heavy metal detection before exporting to Europe, but also have the diverse colors and excellent qualities needed to produce cosmetics. “Kaixili is the first company in China to produce high-gloss pearlescent effect pigments, and it has also successfully developed color effect pigments.â€
At present, R & D personnel occupy nearly one-fifth of the total number of companies in the company with only 100 employees. Through strengthening scientific research investment, it helps enterprises to seize the commanding heights of competition in the same industry. In addition to the “Kai Shi Lei†brand of cosmetic raw materials, in the coatings, printing, textiles, inks, leather and other demanding pigments industries, “Kai Seri†has also been reported in successes. It has become a giant in the United States, BASF, and Germany’s Merck. The core supplier.
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