It is understood that in the current weak global economic environment, a number of banks have established the Stone Industry Finance Division, which is mainly optimistic about the prospects of stone growth and the distribution of distinct industrial clusters. Today, the stone industry is a global sunrise industry. According to incomplete statistics, the annual output value of the world stone industry in 2015 will exceed 300 billion US dollars. As the world's largest stone producer, exporter and consumer country, China's industrial value-added enterprises in the stone industry have grown by more than 20% in recent years, and both sales revenue and profits have achieved double-digit growth.
Market: The leading position of Guangdong stone industry development is difficult to shake
Industry exhibitions have always been a barometer of industrial development. According to statistics, there are 18 large-scale stone exhibitions in China this year. This also shows that the supply and demand of Chinese stone are booming. Among them, Guangdong, Fujian and Shandong are the main provinces for the development of China's stone industry. According to data from January to April this year, Guangdong Yunfu, Shandong Laizhou and Fujian Quanzhou occupy more than 50% of China's total stone production and sales.
It is understood that as a concentrated area for the development of the domestic stone industry, Guangdong has been engaged in stone processing for more than 400 years. In addition, it has the advantages of adjoining Hong Kong and Macao, developed water and land transportation, high technology and complete supporting industries, and has gradually become a national stone industry. One of the best and fastest growing regions, and a number of well-known stone enterprises in the country, such as Universal Stone and Dongcheng Stone, were born. Yunfu is the leader and banner that leads the development of the Guangdong stone industry. According to the statistics of relevant departments, Yunfu only has more than 4,000 stone enterprises on both sides of the 324 national highway. The city's stone industry employees are nearly 200,000. The products cover 13 series, 23 categories and more than 1,000 varieties of colors, and the annual number of enterprises and stone production and sales are still Increasingly, it is known as “China Stone Base Centerâ€, “China Stone Distribution Demonstration Base†and “China's Artificial Stone Capitalâ€.
At present, the Guangdong stone industry is taking Yunfu as the leader, forming the largest stone industry cluster in China and the world. Relying on the gathering of various stone related enterprises, it continues to promote the development of China's stone industry. Not only does stone processing and production and sales rank among the top in the country every year, but it also leapt to one of the “100 billion industry†clusters built by Yunfu City at home and abroad. The market has great influence and appeal.
Bottleneck 1: The backwardness of the business model restricts the development of the industry
However, at the same time, due to the extensive operation of the entire industry, the slow expansion of market channels, and the low degree of branding, the prosperous stone industry has also encountered new development bottlenecks.
Some industry insiders pointed out that as a major stone province in Guangdong, the drawbacks caused by extensive operation have begun to emerge. Among them, the scale of enterprises is different, and the development of the R&D and design is weak. And the market promotion is not enough, etc., the stone industry is facing new challenges.
The traditional business model restricts the improvement of corporate efficiency. Most of the existing stone trades in Guangdong are carried out in industrial parks or along the road factory sheds. Not only are the structure poor, the functions are single, the image is not good, and the distribution is scattered. A large number of stone enterprises are only waiting for customers at the factory. Many domestic and foreign buyers, engineering units and decoration companies that come to Guangdong to purchase stone have said that Guangdong has high quality, complete varieties and good craftsmanship, but lacks large-scale and segmented trading market. It is hard to find a hard time.
Bottleneck 2: Lack of standards and brands lead to bad competition in the industry
In addition, some insiders pointed out that the domestic and international stone consumption market is undergoing tremendous changes. In addition to the bulk distribution and trading, the demand for stone in the home decoration market has expanded dramatically. Stone boutiques and specialty stores have become the development trend of the industry. One. The traditional business model obviously can't help manufacturers to expand this sales channel, only through the large modernized, branded stone trading market.
On the one hand, it is the largest stone industry cluster in the country, and its business is booming. On the other hand, it is the whole Guangdong stone hodgepodge, which lacks standardized management and management. In fact, for stone enterprises, in order to develop better, technology, exhibitions, and funds are indispensable, and among them, exhibitions are the top priority. "A good exhibition effect can make the stone sell a good price, and the business of the enterprise will be like a duck," said Liao Boss, the owner of the Guangdong stone enterprise.
What makes stone manufacturers have a headache is the bad competition in the market, and the root of the deep competition is still lacking standards and brands. This is very clear to the insiders. Although there are some large-scale stone enterprises in Guangdong, the market is still dominated by small and medium-sized manufacturers. There are no famous brands, there is no clear quality classification, there is no standardized product certification system, and there is no standardized and standardized stone trading market. Bad competition is inevitable. The president of China Stone Association said that the current operation of China's stone industry is showing the trend of “five highs†and “six lowsâ€. One of the lows is the standardization of stone and the low degree of branding.
Since 2011, changing the traditional business model and improving the efficiency of the industry has become a topic of discussion. Stone manufacturers began to face up to the irregularities in market management, the lack of stone brands, and the lack of large-scale trading markets... the real problems in these industries. The attention of leaders at all levels, the intrinsic driving force of the stone industry, has also set off a boom in promoting industrial transformation and upgrading in Guangdong.
Way Out: The world's largest stone trading market settled in Yunfu to lead the industry upgrade
In 2011, in response to the “12th Five-Year Plan†call of the national stone industry, improving the development efficiency of Guangdong stone and promoting the rapid transformation and upgrading of the stone industry, Yunfu Municipal Committee and Municipal Government and Beijing North Investment Group jointly launched the China·Yunfu International Stone Industry. The construction of the city will create the world's largest and world-class stone trading market. While building a whole industry chain, big market and large circulation stone trading platform for Guangdong and even the national stone enterprises, it also laid the industrial pattern of “buying global stone and selling global stone†in Guangdong, and let the Guangdong stone industry usher in new development. Opportunity.
On November 1st last year, Wang Yang, secretary of the Guangdong Provincial Party Committee, visited the National Stone Products Quality Supervision and Inspection Center (Guangdong) of Yunfu City and the Planning and Exhibition Center of Yunfu International Stone Industry City of China, and encouraged Yunfu to give full play to the advantages that have been formed in the stone industry. Scientifically integrate the stone industry chain, actively innovate the stone business operation mode, vigorously promote the Yunfu stone brand, and comprehensively promote the transformation and upgrading of traditional industries.
It is understood that China·Yunfu International Stone Industry City is located in Silao Town, Yunfu City. The total planning covers an area of ​​more than 3,000 acres, with a total investment of 5 billion yuan. As the key construction project of Guangdong Province in 2012, the overall scale of 2 million square meters covers various exhibition forms such as convention center, trading market and boutique building. With first-class hardware facilities and store environment, it will build a global one-stop shopping platform for stone; Starting from the blocks, it integrates functions such as display, trading, exhibition, processing, logistics, warehousing, research and development, etc. to form the whole industrial chain operation of stone; through unified and standardized market operation, standardized product certification and quality inspection and testing system, The global waste material production area and local decoration, design, engineering units to establish strategic alliances, holding international materials, stone fairs and procurement conferences, to create "Yunfu Stone" brand, enhance the world influence of Guangdong stone.
Different from the traditional market, thousands of stone enterprises in Guangdong have been introduced to carry out the exhibition and trading of stone products, and the circulation cost of compressed stone has greatly increased the value of Guangdong stone. At the same time, the international exhibitions and procurement conferences held regularly will also bring new business ideas and ideas to the majority of stone enterprises, expand the sales of stone products, enhance the efficiency of enterprises, and create the core competitiveness of Guangdong stone.
Prospects: Guangdong stone brand will go to the world to occupy high-end share
It is understood that the first phase of China·Yunfu International Stone Industry City will be completed in 2013. After the completion of the market, it will fully integrate domestic and foreign fine stone, and become the world's largest stone trading market, a world-renowned one-stop stone procurement center. In addition, the market will regularly invite domestic and European, Middle Eastern and other regional stone enterprises to gather in Guangdong, and hold one global stone fair, two global block materials conference, three industrial development forums and monthly provincial decoration. Design and other activities such as the procurement meeting. Yunfu has established a national-level and authoritative quality monitoring and inspection center. The market is establishing a standardized quality certification and marketing after-sales service system. Through the operation of professional teams and the promotion of authoritative media, it helps promote the East Stone brand to the world.
2012 is a key year for the development of China's stone industry “12th Five-Year Plan†and Guangdong Stone. The construction of China·Yunfu International Stone Industry City is highly compatible with the development trend of modernization and intensification of the stone industry. With first-class hardware facilities, “big industrial cluster†construction concept and “composite†industrial division, the Guangdong stone resources are fully integrated. Promote the upgrading of the marketization, segmentation and branding of the Guangdong stone industry. Yunfu, a long-established stone capital, will once again radiate new vitality and gain a broader development space, leading Guangdong stone enterprises to effectively seize the global middle and high-end market share of stone, and drive the growth of the entire industry and economy. Leading the development of the national stone industry.
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