The 13th Guangzhou Construction Expo - Leading the industry to win-win

1. The closing of this exhibition is just around the corner. Please talk about the overall view of this exhibition.

Overall, the exhibition has achieved great success and achieved leapfrog development! This is mainly reflected in the following aspects:
1. The scale and influence will climb to new heights. The exhibition area of ​​this year's Guangzhou Construction Expo exceeded 300,000 square meters, an increase of nearly 20% compared with the previous session. The scale continues to rank first in the same type of exhibition in China and even in Asia. The preparatory process of this exhibition can be described as “high-spirited advancement”. At the beginning of this year, many exhibition areas have presented a difficult situation, and the booths are in short supply. Guangzhou Jianbo has become a star sought after by many companies.
2. The advantages of “comprehensive + professional” are fully shown. This year's Guangzhou Construction Expo has a total of five sub-theme exhibitions and eight major professional exhibition areas. Each exhibition area has its own scale, distinctive features, relatively independent, and integrated as a whole, sharing resources. Guangzhou Construction Expo truly "provides complete solutions for practitioners in the building decoration industry", which is one of the most prominent advantages of Guangzhou Construction Expo. The “Comprehensive + Professional” pattern of Guangzhou Jianbo Fair also provides a full “useful place” for the cross-border development of some large enterprises, such as “Nature”, this time in the kitchen, wardrobe, The three exhibition areas of Mumen were unveiled. In addition, many other well-known brands were also exhibited in more than one different exhibition areas. Nowadays, more and more enterprises in the building decoration industry seek market space through cross-border development. Guangzhou Jianbo will truly meet the trend of cross-border development in the industry.
3. Industry representation and authority have been strengthened. Guangzhou Jianbo has been engaged in long-term and close cooperation with many national industry associations, and actively participates in cooperation with the industrial base government. For example, in addition to the original Chaoan, Jieyang, Yuhuan, Zhangzhou, Nanxun, Jiaxing (Wangdian) The regional pavilions continued to exhibit and expand their scale. This year, several major industrial bases in Ningbo, Jiangkou and Lujing also organized large-scale pavilions for the first time. More and more industrial bases have joined the ranks of the Guangzhou Construction Expo. Moreover, Guangzhou Jianbo Fair has gathered a large number of top brands in the industry. Many well-known enterprises that have won honors such as “China Famous Brand”, “China Exemption Inspection Product” and “China Famous Brand” have actively participated in the exhibition, and there are also many international famous brands competing on the same stage. The Guangzhou Jianbo Fair, which has been accumulated for more than ten years, has become a “place for military strategists” that many domestic and foreign brands cannot ignore.
4. Actively lead the development of the industry. Guangzhou Jianbo Fair not only reflects the development of the industry, but also actively leads the development of the industry. For example, according to national policies and changes in market demand, this year's exhibition held a series of designer linkage activities such as “focusing on human settlements to create a family-style classic”-2011 small and medium-sized apartment full decoration and optimal solutions, actively promoting compliance with current Chinese policies. The latest design concepts at home and abroad, in line with the actual needs of the market, enable exhibitors, design, engineering, real estate and other parties to exchange and create business opportunities. At the same time, in order to meet the needs of the development of the industry, the organizers and industry authorities organized a number of industry summit forums, and the elites of all parties gathered together to discuss the development plan. Guangzhou Jianbo will actively undertake social responsibility to guide the sustainable and healthy development of the industry.
5. The number of visitors to the conference reached a new high and the structure was more optimized. According to the statistics of the previous three days, the audience of this exhibition is very enthusiastic, and it is expected to exceed 120,000 people and reach a new high. At the same time, the structure of the audience has also been optimized, mainly reflected in the growth of visitors in non-Guangdong, especially in the west, Central China and East China; the number of high-quality buyers such as interior and architectural designers, real estate developers and construction companies will increase; The number of overseas professionals has increased significantly compared with the previous session. This year, we have adopted a series of publicity measures in terms of audience source and structural adjustment, in order to actively expand the domestic market, and strive to improve the internationalization of the exhibition. Overall, the results are obvious. The increase in the number of visitors and the improvement in the structure have improved the overall quality of the exhibition and better met the needs of exhibitors to expand domestic sales and expand the market.
6. Providing the highest quality diversified services for the participants is the consistent aim of the Guangzhou Construction Expo. In addition to continuing to open pre-registration services, "VIP Buyer Service Area" and other services, this year's exhibition also launched a new platform for online exhibition http://b2b.cbd-china.com. The online exhibition will become a never-ending exhibition, and the exhibitors will receive a year-round network display space, which also reflects the value of the value-added service of Guangzhou Jianbo.

Second, next year, Guangzhou Construction Expo will usher in the 14th session. This will be a new beginning. Please tell us about the new initiatives and changes in the next session.

On the basis of the thirteenth brilliant achievements, the 14th Guangzhou Construction Expo will focus on the work of “optimizing and improving, scientific development”, focusing on optimizing the layout of the exhibition area, optimizing the structure of exhibitors and audiences, and improving the quality of the exhibition. The exhibition is healthy and sustainable. There are mainly the following new initiatives:
1. Further scientifically plan the layout of the exhibition area. Although the scale of this year's Jianbo Fair has reached a new high, it still can't meet the exhibiting needs of the vast number of enterprises. If some enterprises apply for a larger area, they are still unsuccessful, and some are still waiting outside the hall. Many companies have "urried" to ask us the specific requirements for the next exhibition. The expandable space of Pazhou Complex next year is limited. Under such circumstances, we will further do a good job in market research, scientifically plan the layout of each exhibition area, optimize the product structure, and enable the various themes and the entire Expo to gain sustainable development space.
2. Arrange the booths reasonably and optimize the structure of the exhibitors. Guangzhou Construction Expo will provide a good communication and display platform for high-quality, reputable first-class enterprises in the industry. To this end, we will make the booth arrangement as reasonable as possible, closer to the objective reality of the industry, and classify according to the brands, grades and scales of the exhibitors, so that the “brand has its place” and provide sufficient display space for it. At the same time, considering the limited supply of booths, the exhibition will appropriately increase the barriers to entry and lean towards excellent enterprises. Some enterprises that are not good enough will not be allowed to enter the exhibition. This is both a voice from the industry and a positive expression of Guangzhou Construction Expo's responsibility for the industry.
3. Continue to deepen the optimization of the visitor structure. The scale of the Guangzhou Construction Expo has shown a significant growth, and the number of exhibitors and visitors has reached a record high. However, we cannot slacken and we must work hard to make a copy for the industry and exhibitors. Satisfied answer sheet. The next session will continue to actively expand the domestic market, and actively expand into the Pan-Pearl River Delta, North China, Northeast and other regions, while increasing its overseas promotion efforts to further enhance the domestic and global radiation and influence of the exhibition. At the same time, Guangzhou Construction Expo will continue to strengthen the invitation of high-quality buyers such as professional distributors, interior and architectural designers, real estate developers and contractors.
4. Continue to strengthen cooperation with local and industry authoritative organizations to achieve multi-win. To this end, we will actively “go out” and hold a series of promotional activities to attract more high-quality exhibitors and audiences. At the same time, we must “bring in” and seek cooperation with more industrial bases and industry associations. It is hoped that through the platform of Guangzhou Jianbo Fair, the association can improve its influence and better lead the development of the industry. The main building materials production base can improve the image and popularity of the place of origin. The exhibitors will find more and better partners, and the industry representatives of the exhibition. Sex and influence can be improved in the development of the service industry, truly achieving a multi-win situation. As the first exhibition in Asia for the architectural decoration industry, Guangzhou Jianbo will take the responsibility of promoting the development of the industry and providing complete solutions for the practitioners in the architectural decoration industry. Through reviewing the situation, adapting to the trend, scientific development and multi-win, we will definitely be next year. Take a new step!