Sanitary companies how to deal with real estate policies

“In 2011, 10 million sets of affordable housing will be built across the country, and the construction of affordable housing during the 12th Five-Year Plan period will reach 36 million sets. The focus will be on the development of public rental housing. The central government budget plans to allocate 103 billion yuan in subsidies, an increase over the previous year. 26.5 billion yuan." These expressions and data not only reflect the national efforts in the people's livelihood project, but also convey such a message: Safeguard housing will undoubtedly strongly promote the demand for bathroom products. The next five years will be the five years of rapid development of China's sanitary ware. So how should sanitary companies take precautions to actively respond to affordable housing policies and how can they always meet the needs of the market in the future development process?

The quality and price of the product must be moderate The affordable housing should be decomposed from the definition: First, the nature of affordable housing belongs to the national livelihood project; Second, the government-led construction, or even the procurement of the work; Third, the protection of The main consumers of housing should be the general public or people with relatively weak economic conditions. The protection of housing and the people’s livelihood must be guaranteed. However, most high-end sanitary products now have higher prices. This will undoubtedly increase the cost of affordable housing, and it is not suitable for protecting the needs of the housing. In order to meet the needs of the market under the policy of ensuring affordable housing, sanitary ware companies with relatively reasonable product quality and prices can achieve better development. For a long time, China's high-end bathroom market has been occupied by foreign brands. The policy of affordable housing provides a huge space for development for the development of China's ethnic brand. Most of the bathroom national brands in China cannot compete with foreign brands in competition. However, China's sanitary products under the policy of protecting housing have obvious advantages. China's sanitary products are of excellent quality, prices are not expensive, and the cost-effectiveness of products is high enough to fully meet the needs of housing construction.

Emphasis on the development of resource-saving, environment-friendly products The construction of affordable housing is the government's livelihood project. It must fully consider the product's conservation of resources and the protection of the environment. During the 12th Five-Year Plan period, the country’s requirements for environmental protection projects such as energy consumption, pollution, and carbon emissions will certainly be more stringent and determined. Enterprises must attach great importance to and correctly face the social responsibilities that companies should shoulder. This will also increase the cost of the entire industry and promote healthy competition. Understand the policy to see the future, we must also take into account the country's environmental protection policy while we see that the construction of affordable housing has brought us a huge market.

Optimized management and marketing model Safer housing construction requires a relatively high cost-effective product. Therefore, companies must minimize the cost of their products so that they can take advantage of the competition. Therefore, it is necessary for enterprises to optimize the management of enterprises and reduce the waste of resources and raw materials of enterprises from the inside. In order to meet the needs of the market. Of course, if you want to improve your company's management in a short time, it is not realistic. This requires us to optimize our marketing model. From the number of companies to reduce the cost. Faced with such a large market, how should sanitary ware companies do marketing? On the one hand, companies reduce costs through internal integration, leaving the terminal distributors with more maneuverable space. On the other hand, the integration of the strength of the dealers will enable them to establish a professional team in the upcoming new real estate market, and to further cultivate the subdivision channels such as direct district visits and community group purchases. At the same time, in order to cope with the gradual increase in the proportion of hardcover houses and the government's efforts to develop a new situation of affordable housing, enterprises need to establish strategic alliances to strengthen strategic cooperation with real estate developers and designers. At the same time, with the development of e-commerce and the popularity of the Internet, online shopping has become an important part of mass consumption. In the future, sanitary ware companies should strengthen their efforts in e-commerce, online marketing, and online sales. In response to the characteristics of affordable housing, sanitary ware companies should strengthen group purchase activities among communities. Promote the mutual influence between them, this will also strengthen the credibility of the product between them.

In addition, the protection of housing policy is a national policy, so we should consider the differences between regions in the sales process need to be treated differently. For special economic zones and developed coastal areas, high-end sanitary ware products need to be properly strengthened; in the western region, the old district Sanitary products in ethnic minority areas, border areas, etc. should be practical, high-quality, and cost-effective sanitary products.

The construction of affordable housing has boosted the prosperity of the home market and has also driven many related industries. Improve people's purchasing power and desire to buy a house. Promote the development of real estate. As a result, the construction of affordable housing has brought a huge market demand to sanitary ware companies, providing a good external environment for the development of sanitary ware companies. At the same time, it also brings a huge challenge to the sanitary companies. How can we get a share in such a large market, bathroom companies need to be targeted to put forward appropriate measures. Only in this way can we remain competitive in the future development.