Pearl River Delta mold enterprises are increasingly competitive in the high-end tool market

The advantages of Guangdong's mold manufacturing industry are mainly in plastics and metal molds. In the total output of molds, plastics and metal molds account for more than 70%, far higher than the national average. Guangdong mold and machinery manufacturing industry is mainly small and medium-sized enterprises, with a wide distribution range, and the mold manufacturing industry is concentrated in Guangzhou, Panyu District, Huadu District; Shenzhen: Longgang District, Baoan District; Dongguan, Zhongshan, Shunde, Shantou, Huizhou and so on. In recent years, the overall industrial level has increased rapidly, and the numerical control equipment for mold and machinery manufacturing has increased significantly, and the demand for high-end tools has also increased year by year.

Guangdong's cutting tool market is increasingly competitive, with Japanese market share accounting for a large part. DIJET, MITSUBISHI, KYOCERA, HITACHI, NACHI, SUMITOMO, and Japan (NIKKEN), Da Zhaohe (BIG), Tungaloy, OSG, YAMAWA, etc., the Japanese knives known for their precision in Guangdong are advertised to the point where they are well known. Almost all Japanese brand knives can be purchased in Guangdong. At the time, there were many agents and dealers. In the process of selling Japanese products, domestic agents, dealers, Hong Kong and Taiwan agents, and traders vying for customers were more serious. This also attracted the attention of Japanese sales executives, and some brands sold in the market. It has begun to rectify.

Followed by Taiwan and domestically produced knives, Taiwan's knives are more representative of Honggang Fu (HKF), durable (NINE9), Qijun (PSL), Taijing, Zhengheyuan, Sanlu, etc. Taiwanese knives are generally only Guangdong has one or two general agents, and then marketed by multiple dealers. Luo Baihui, secretary general of the International Mold Association, said that there are many Taiwanese knives in the Guangdong market, but there are not many stocks in stock. The representative of domestically produced tools in Guangdong is the domestic major tool manufacturers and some private tool factory sales offices, Southwest tools, mass tools, Shaanxi cemented carbide, Zhuzhou cemented carbide, Guizhou Yihai, Shanghai tool factory, Harbin tool factory In recent years, several private tool manufacturing factories in China have developed rapidly and cannot be ignored, such as Zhenjiang Tiangong, Chengdu Yingge, Shaanxi Pinding Cemented Carbide and Jiangsu Xixiashu Tool Manufacturing, and private tools around Guizhou Southwest Tools. manufacturing. Private tool companies generally set up multiple direct sales outlets in Guangdong. They are more flexible and adaptable. The disadvantage is that they cannot form scale and operate in chaos. The products can only adapt to the ordinary market of non-precision manufacturing. Several major domestic tool manufacturers sell in the form of setting up offices. The shortcomings of the marketing network are many and not perfect. The most important ones are the lack of product quality, sales model and after-sales service, and they are gradually being squeezed into the low-end consumer market.

Although the quality of European and American knives is good, the price is high. For Guangdong's mold manufacturing industry, the degree of acceptance is slightly conservative. These do not seem to affect the sales of European and American knives in Guangdong, because users are large and medium-sized enterprises and foreign-funded enterprises. Lord, and, in recent years, with the increase in the introduction of advanced machine tools in Europe and America, the sales of European and American knives have been boosted. The most accepted brands in the industry are basically SANDVIK COROMANT, KENNAMETAL, ISCAR, CERACIZIT, GUHRING, etc., and Sandvi Some companies under the gram, such as Walter (WALTER), Seco (SECO), DORDER (TITEX), etc.; customers for these well-known brand knives, value is not quality, almost no one is worried about quality issues, mainly Look at product prices, after-sales service, technical support, delivery deadlines. Part of the rest of the market share has been occupied by OEM tools and Korean knives from some trading companies in Hong Kong and Taiwan, such as TAEGUTEC, KORLOY, YG, STK, etc.
 

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