Before March, furniture that could only be sold at a price of 40% or 30% can now be sold at a price of 20%. Does this mean that the rumored increase in furniture prices in the industry has become an established fact? According to industry sources, after May, despite the small price increase, it will continue to rise. In order to verify this claim, the reporter visited multiple stores in Foshan and found that there were different opinions.
Square: Furniture prices are secretly rising
Since the May Golden Week holiday has been reduced from 7 days to 3 days, the “May Day†Golden Week seems to have become a taste in the eyes of many merchants. According to Mr. Zhong, the relevant staff member of Shunlian Furniture City, because the holidays are too short, no large-scale promotional activities have been carried out, and only promotional promotions were jointly held with Foshan Guangben Baoxing Store from May 1st to 3rd. But he revealed that compared with May 1st last year, the number of people in this store has increased a lot this year, and sales have risen slightly.
Mr. Zhong believes that the recovery of real estate has a certain connection with this situation, but it is not the main reason. The most important thing is that the gradual recovery of all aspects of the economy has greatly increased consumer confidence. He believes that the furniture industry has gone through the lowest stage.
"Although the prices of the furniture industry have shown signs of rising, they are still relatively stable, and have not started to rise." He said, "The end of last year and the beginning of this year, the price of furniture has reached the bottom, and now it is going back. For example, Dahong acid The wood has risen by 30% and will continue to rise. There are other furniture prices, although the magnitude is not large, but it is indeed steadily going up. "
In addition, he feels that this price rise is the final result of the financial crisis testing the industry. The global economic crisis has accelerated the survival of the fittest of furniture companies. According to his observation, the unit price of mass production and mass production will continue to decline, while the customization will rise.
Neutral: The furniture industry is beginning to be abnormal
"It's too early to say that it's time to pick up, but the staged rebound should be no problem." Furniture buyer Dunlin and purchasing consultant Xu Lin's purchasing representative analyzed that because furniture is a rigid household product, the European and American markets have been suppressed for more than a year It should be possible for potential consumption to rebound in a short period of time. But she also cautiously said that because the economic crisis has bottomed out in Western countries, it is still uncertain, so it remains to be seen whether the furniture consumer market has fully recovered.
Despite being cautious in judging the market, it is an indisputable fact that Tun Ho's order volume rebounded. Xu Lin told reporters that her purchasing company's furniture orders in March showed a clear rebound, while the orders in early April were close to the previous month.
Ronghui Wood ’s staff, which has doubled production capacity through the purchase of second-hand equipment, also said that there has been an upward trend in orders for furniture accessories sent from furniture factories since March, but he is worried “just do n’t know that this increase is Long-term is temporary. "
In contrast, Ms. Li, the head of export of Meizhi Direct Store in Shunlian Furniture City, is more optimistic. In her view, with the recovery of real estate, furniture prices will gradually increase, but because many companies have turned to domestic sales, the pressure of domestic competition is large, so the range is not obvious. It is estimated that it will rebound faster after October this year.
The opposite: the possibility of furniture price increases in summer is small
Before the holiday, some people in the industry predicted that the price of furniture would rebound significantly after May 1st, because the price has no room to fall. But after the festival, some people said that the market showed that in the downturn of foreign markets, furniture manufacturers and distributors will have to make concessions on prices in order to fight for cakes in the retail market. The industry believes that this marketing strategy will run throughout the summer market.
Affected by the supply and demand of the furniture market, the price of raw materials was also forced to decrease, especially the price of wood fell slightly in April and May. According to statistics from the National Bureau of Statistics, wood production prices in the first quarter of this year fell by 4.2% year-on-year, and bamboo materials fell by 0.2%. These factors give furniture manufacturers breathing opportunities.
Similar to the manufacturer's approach, dealers also said they would not raise prices significantly. "It is impossible to increase prices in a short period of time. Furniture manufacturers will continue to give preferential prices to dealers because of the cost reduction." An industry veteran said, "Opening sales with discounts is also the main marketing strategy of dealers." Because they represent a variety of branded products, they are able to combine furniture offers and are more flexible in terms of sales promotion.
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