Although only a few years have appeared in the market, children's coatings have been favored by more and more consumers, especially parents. The children's paint products launched by each brand have their own selling points, and their prices are much higher than those of ordinary paints. However, a survey by the reporter found that there is no standard for the children's paint market at present and consumers need to be cautious when buying.
Children's paint highlights environmental protection concept
"So many brands have introduced children's paints, advertising campaigns are similar, and they really don't know which one to choose." Mr. Zhang, a consumer who is renovating, has encountered such problems. Because of his young age, he is prepared to be Children's room paint children's paint. However, in the building materials market, children's paint products are much richer and more complex than he imagined.
The reporter saw in Shilihe building materials market in Beijing that whether it was a foreign brand Dulux, Fen Lin, PPG master paint, or local brands such as Garboli, Mei Tushi, and Jin Lanhai, they all launched products targeted at children's room renovations. . On the pamphlets and drums of these products, the words “children's room†were clearly marked in their scope of application. The products of different brands also have different selling points. For example, Dulux's full-effect children's paints feature “Natural Bamboo Charcoal Factors, Zhuo Xiaoyi Scrub, and Expert Color Matching Schemesâ€. The United States PPG Master Paints are based on “Super hiding power and more than 1,800 kinds of mature colors. "And so on for the selling point. Some small brands only use stickers to write children's paint on the lid. In terms of price, children's paint is almost twice as high as ordinary paint. For example, 5L loaded rich Asian children's bedroom paint price is 288 yuan, while the same brand of ordinary interior wall paint only 130 yuan; China Resources Disney Magic lacquer price is 569 yuan / 5L, higher than its ordinary wall paint about 400 yuan The selling price.
Although children's paints are expensive, few consumers are still happy to choose. A brand salesperson said that in recent years, more and more consumers have chosen children's paint to paint children's rooms and even entire houses. These consumers are extremely strict about environmental protection requirements, and the use of children's paint is becoming the first choice for many home renovations.
“Children's coatings do have many benefits, such as very low levels of harmful metals in the product, total water use, and less than 1 gram per liter for special latex paints, which can better meet the needs of children's room decoration.†Beijing Building Decoration Association Zhang Qi, deputy secretary-general of the Indoor Environmental Protection Committee, told reporters that in the European and American markets, children's paints can form continuous paint films without adding any filming aids, antifreeze agents, and other solvents, thereby greatly reducing the VOC content of products and providing children with a Healthy and environmentally friendly environment.
Insufficient persuasion of "children"
So, many “children's paints†on the market are really suitable for children? Among many paint brands, Garbo and Fuya have special children's paint products. According to the sales staff, their children's paint VOC content is close to At zero, the content of harmful metals is extremely low, and decorating rooms with such products is not only rich in color but also very environmentally friendly. Carpoly is currently doing a good job in the children's paint market. It introduced the “BB Forest Bar Kids Paint†series, which includes waterborne wood lacquers and special latex paints.
When asked about the difference between children's paints and common paints, most of the sales staff's answer is "more environmentally friendly, more colorful," and more professional ones will answer "easy scrubbing." When asked to provide product test reports or specific data on hazardous substances, most brands said that they could not issue or were unclear.
Consumers said that no matter what kind of children's paints are lack of relevant evidence to prove that the product is suitable for use in children's rooms, it is difficult to judge whether children's paint is truly environmentally friendly.
Insiders said that in the paint market, the concept of hype has always existed, and good concepts can indeed bring about a certain amount of sales. Although the children's paint market has just started in China, there are dozens of children's paint brands on the market. Both international brands and domestic companies will expand the children's paint market as a direction for business development. However, children's coatings as a high-end product, the core of which is higher environmental protection requirements. Therefore, companies that invest in children's paint production will inevitably face technical and cost pressures. This is huge for most companies in the industry. challenge. Many companies' children's paint is just a gimmick. The concept of a children's paint is a product that causes many so-called children's paints to be nominal. When the sales staff introduces the product, it is difficult to accurately express to the consumer what the child's paint is and what kind of characteristics it has. Finally, consumers can only learn from the brand and advertising which product is children's paint, and the final choice is still in an awkward phase.
There is no way to distinguish between quality and inferiority, and there is a wide gap in product prices. The children's paint market is not standardized in certain aspects. Fook Lok Paint Marketing Manager Huang Hao said that qualified children's paint should have four characteristics: First, environmental protection, VOC and other harmful substances should be extremely low or even zero; second scrub resistance, not easy to powder; third is Gloss is higher than ordinary wall paint, so it can protect eyesight; in the end, it needs to be able to bring out rich colors. When consumers purchase children's paint, the key is to see if there is any kind of paint on the spot. There are no irritating smells. Paint on the sample board to see if it is easy to wipe off, so that you can identify the quality. The product.
It is understood that children's coatings are not yet mainstream in the product lines of various companies, and their sales ratio is also small. Therefore, for the immaturity in this emerging market, it needs to be standardized and guided through such methods as corporate self-discipline.
Lack of standards is misleading
It is understood that from 2004, some paint brands have successively launched children's paint products, and began high-frequency advertising, terminal promotion. In the high-profile intervention in the big brands, many small and medium-sized brands continue to follow suit. The continuous improvement of consumer environmental awareness has also accelerated the development of children's paint potential market.
The reporter found that, as far as the market is concerned, as far as children's coatings are concerned, most brands recommend the products with the best environmental protection performance, the highest price, or new products. And sales staff will introduce that paints are all tested by relevant environmental certifications or authoritative departments.
According to Feng Shifang, executive deputy director of the National Coatings Quality Inspection Center, paint products can be divided into interior wall paints, exterior wall paints, wood paints, metal paints, and floor paints according to their locations. Coatings, powder coatings, etc. Neither domestic nor international, there is no "children's paint" or "children's paint" category. So far, the country has not introduced the relevant standards for children's coatings, and there is no basis for consumers to choose children's coatings. Therefore, under the current circumstances, regardless of the children's room or adult room, when choosing the decoration materials, it should also mainly refer to the "National standards for interior decoration materials, hazardous materials," the national standard. The so-called children's paint indicators should also be based on this, except that some harmful substances may be lower in content.
Zhang Qi said that the children's paint market is still at a stage of development. Because there is no relevant standard, there is no doubt how to define whether the product is suitable for use in children's rooms. It is understood that there are some products in the market that use the missing standards, and common paints are sold as children's paints, which has caused children's paint market to mix with the market and hindered the healthy development of the market.
For enterprises, it is of utmost importance to increase product research and development efforts, increase awareness of health and safety concepts, and launch products that are truly child-friendly. In addition, the establishment of children's paint counters and enhanced terminal promotion, so that more consumers consciously choose children's paint. Once many first-tier paint brands are involved in the children's paint market, they will catalyze the introduction of child-specific paint standards.
Environmental protection is very important
From a psychological point of view, what kind of color children choose, to some extent, can see his character and mood, parents can do some healthy guidance accordingly, to meet his color needs, but also make children feel Happiness and sense of accomplishment. Of course, the premise is to ensure that the children's paints purchased are truly healthy and environmentally friendly. Experts pointed out that children's color psychology research shows that color has a lot to do with the child's psychological, emotional, and personality. The child's choice of color can reveal his emotions and personality. This personality is often his strengths and weaknesses. The flashpoint.
In addition, the color selection of children's paint should also be matched with the entire children's room space, such as coordination with furniture, bed linen and so on. To have a main color, the overall light-based, should not be used too large areas of color, dotted with solid lines or dots, the transition area can be more white, while leaving room for children graffiti painting.
Part1 light yellow & grass green
Create a natural and fresh bedroom for your child
The light yellow brings a feeling of bright eyes, a refreshing vitality, and the characteristics of a child. The green grass gives people a natural and fresh feeling, with a simple and refreshing style.
The children's room, composed of light yellow and grass green, gives the child a fresh and pleasant feeling. Simple color matching can create a pure and vital space for children. Green is also the main color of nature, which is conducive to inspiring children to care for animals, to care for plants, to love nature, and to cultivate children close to nature since childhood.
Part2 Pink & Soft White
Create a sweet and dreamy bedroom for your child
In a space where pink and soft white balance match, it gives the child a dreamy and sweet world. Pink is always the girl's favorite. Because pink represents cuteness, sweetness, gentleness and innocence, it represents luxuriance, elegance and nobleness, representing tenderness, lovely and youthfulness, and pink represents tenderness and good memories.
Part3 Pure Blue & Snow White
Create a vibrant bedroom for your child
Blue is a mysterious and peaceful color, giving people a feeling of silence and clarity, and it is also inseparable from the association with the sky and the sea. Therefore, choosing blue and white in the color of the children's room can make the children feel living in the blue sky and white clouds, so that they feel comfortable and happy.
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