It is not difficult to see from the Canton Fair for Building Materials Industry in 2011 that the development of cabinets joining in 2011 is undergoing continuous changes. The market share of first-line brands has continued to grow and continue to increase with the extensive development over the years. The so-called second-line brands in the development period of the cabinet joining development, showing different characteristics, for the industry's perception of maintaining self-perspective, the 2012 cupboard joining trend development, the author's analysis is as follows for your reference.
The brand name effect industry expands the building materials home industry, the cupboard is a wonderful flower. The early start-up cabinet industry in China, but only the history of nearly 20 years, the imported product positioning, with the development of China's economy and gradually form a chain of the industry.
The brands that seek breakthroughs in development are numerous, but representative brands such as the European cabinets and Hanli cabinets are the emergent brands in this industry. However, with the development of the brand and the market, the leading brands such as wardrobes, Sanitary Ware, and drying racks have expanded product lines, adopted the brand name effect, and expanded the product line of the industry, which seems to be a shortcut for the first-line brands to expand the market profitability. Looking at the numerous brands in the cabinet industry, it seems that many associated products and brands were born overnight.
The joining of cupboard cabinets from the original cabinet formed a multi-industrial chain to join the form, which is a concentrated performance of the cupboard joining trend in 2011, its continuity will inevitably become the development trend in 2012 and later years.
The brand-name effect of product expansion is not only the characteristics of this industry, in fact, other industries have already formed the rules of the industry development.
Industry dark horses focus on the development of the Chinese cabinet industry, there are also a number of temporary focus on the brand, in recent years as the industry dark horses as the impact of the cabinet market, such as the central area leading brand Yilibao cabinets, through years of unremitting efforts, and gradually National market. With its dedicated spirit, in many front-line markets, it has formed a successful oversight for consumption awareness of the first echelon, which laid a good market foundation for the subsequent expansion of the market.
If you agree with the strategic focus of Libao Cabinet, the competition in China's cabinet industry will surely form a certain trend. By focusing on improving its own quality, service and consumer reputation, it will surely impact the front line cabinet brands. The emergence of dark horses in the cabinet industry has not only added more options to the market that is concerned about the development of the cabinet industry, but also created a vast development market for the dark horse industry. The author estimates that from 2011 onwards, the nationwide cupboard joining will show more blossoming trend, and the positioning brand will gradually expand its market share.
Industry innovation can only develop with innovation, just like the great Apple CEO Steve Jobs's management. The development of Chinese brands also lacks a sense of innovation. However, in recent years, with the development of the market, industry innovation has also experienced many attempts. This year's emergence of a whole-house home, that is, the phenomenon of containing cabinets into one-stop production.
The author has learned that the zero-border musk board, which is exclusively produced by the domestic famous brand Wanhua Eco-Board Industry, ie straw board without formaldehyde, has been adopted by the market and gradually becomes the new darling of the substrate industry. Amony Home Furnishing's whole-house home furnishing strategy not only involves furniture products, but also cabinets have become a series of branded products. It is suitable for the market positioning of the elderly, children, and pregnant women and is gradually attracting consumers.
The furniture industry's franchise chain also has the characteristics of the industry and the pace of development, and its development will inevitably shake the market, allowing consumers new cognitive furniture and cabinets.
The furniture industry has embraced the innovation initiatives of the cabinet industry and has already made its debut. Who can ensure the future development prospects of this phenomenon?
Paying attention to the terminal frontline is king As mentioned above, the cabinet brand that emphasizes that the terminal is king is not limited to the first-line brand. As mentioned above, the middle cabinet leader brand Yilibao cabinets has become a “star†brand in many markets and not only obtained the market. The recognition also won the recognition of the regional industry. Another example is that in the regional market, the Chi Mei cabinets in Shanxi Province have won the recognition of the regional market with an impressive record.
The terminal is the consumer's world, the terminal has a market, and the frontline is the king's strategic policy, which makes the competition in the cabinet industry increasingly fierce. At the same time, in the cabinet joining business, the second-tier brand also uses the terminal effect to quickly join the cabinet. The promotion of the business.
2011 was a relatively sluggish year for the building materials home industry. Affected by the relative downturn of the upstream real estate and related industries, the building materials home industry that has experienced the “Defense and Breakthrough Campaign†for the whole year is bound to welcome the 2012 with the power of sedimentation and cohesion. arrival. As Zhao Feiyan, director of frog marketing and operation of a well-known marketing and planning company in the building materials industry, said, the transformation of the building materials home industry is a transformation from the outside to the inside, and maturity and professionalism are bound to become the mainstream of industry development, and innovation is the sustainable development of the industry. The motivation lies.
The brand name effect industry expands the building materials home industry, the cupboard is a wonderful flower. The early start-up cabinet industry in China, but only the history of nearly 20 years, the imported product positioning, with the development of China's economy and gradually form a chain of the industry.
The brands that seek breakthroughs in development are numerous, but representative brands such as the European cabinets and Hanli cabinets are the emergent brands in this industry. However, with the development of the brand and the market, the leading brands such as wardrobes, Sanitary Ware, and drying racks have expanded product lines, adopted the brand name effect, and expanded the product line of the industry, which seems to be a shortcut for the first-line brands to expand the market profitability. Looking at the numerous brands in the cabinet industry, it seems that many associated products and brands were born overnight.
The joining of cupboard cabinets from the original cabinet formed a multi-industrial chain to join the form, which is a concentrated performance of the cupboard joining trend in 2011, its continuity will inevitably become the development trend in 2012 and later years.
The brand-name effect of product expansion is not only the characteristics of this industry, in fact, other industries have already formed the rules of the industry development.
Industry dark horses focus on the development of the Chinese cabinet industry, there are also a number of temporary focus on the brand, in recent years as the industry dark horses as the impact of the cabinet market, such as the central area leading brand Yilibao cabinets, through years of unremitting efforts, and gradually National market. With its dedicated spirit, in many front-line markets, it has formed a successful oversight for consumption awareness of the first echelon, which laid a good market foundation for the subsequent expansion of the market.
If you agree with the strategic focus of Libao Cabinet, the competition in China's cabinet industry will surely form a certain trend. By focusing on improving its own quality, service and consumer reputation, it will surely impact the front line cabinet brands. The emergence of dark horses in the cabinet industry has not only added more options to the market that is concerned about the development of the cabinet industry, but also created a vast development market for the dark horse industry. The author estimates that from 2011 onwards, the nationwide cupboard joining will show more blossoming trend, and the positioning brand will gradually expand its market share.
Industry innovation can only develop with innovation, just like the great Apple CEO Steve Jobs's management. The development of Chinese brands also lacks a sense of innovation. However, in recent years, with the development of the market, industry innovation has also experienced many attempts. This year's emergence of a whole-house home, that is, the phenomenon of containing cabinets into one-stop production.
The author has learned that the zero-border musk board, which is exclusively produced by the domestic famous brand Wanhua Eco-Board Industry, ie straw board without formaldehyde, has been adopted by the market and gradually becomes the new darling of the substrate industry. Amony Home Furnishing's whole-house home furnishing strategy not only involves furniture products, but also cabinets have become a series of branded products. It is suitable for the market positioning of the elderly, children, and pregnant women and is gradually attracting consumers.
The furniture industry's franchise chain also has the characteristics of the industry and the pace of development, and its development will inevitably shake the market, allowing consumers new cognitive furniture and cabinets.
The furniture industry has embraced the innovation initiatives of the cabinet industry and has already made its debut. Who can ensure the future development prospects of this phenomenon?
Paying attention to the terminal frontline is king As mentioned above, the cabinet brand that emphasizes that the terminal is king is not limited to the first-line brand. As mentioned above, the middle cabinet leader brand Yilibao cabinets has become a “star†brand in many markets and not only obtained the market. The recognition also won the recognition of the regional industry. Another example is that in the regional market, the Chi Mei cabinets in Shanxi Province have won the recognition of the regional market with an impressive record.
The terminal is the consumer's world, the terminal has a market, and the frontline is the king's strategic policy, which makes the competition in the cabinet industry increasingly fierce. At the same time, in the cabinet joining business, the second-tier brand also uses the terminal effect to quickly join the cabinet. The promotion of the business.
2011 was a relatively sluggish year for the building materials home industry. Affected by the relative downturn of the upstream real estate and related industries, the building materials home industry that has experienced the “Defense and Breakthrough Campaign†for the whole year is bound to welcome the 2012 with the power of sedimentation and cohesion. arrival. As Zhao Feiyan, director of frog marketing and operation of a well-known marketing and planning company in the building materials industry, said, the transformation of the building materials home industry is a transformation from the outside to the inside, and maturity and professionalism are bound to become the mainstream of industry development, and innovation is the sustainable development of the industry. The motivation lies.
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