Hardware company branding needs "breading" thinking

Today, after provoking the banner of the brand, Chinese entrepreneurs urgently need this near-final “liberation” mentality, and they urgently need this “zeroing” mentality. In this way, Chinese entrepreneurs can avoid eagerness for quick success and benefit, and they can avoid mercenaryism and avoid the "nasty attitude" of "all over the world, but only me." ”

"No one has a good day and no red flowers."

"After the Millennium Iron Gate, there must be a bandit."

The life is bumpy, the years are tedious, the sinking is unpredictable, and everything is changing. In a sense, everyone has a time of “breading” in their ups and downs. This is a "zeroing" mentality and a "zeroing" mentality.

As a matter of fact, in today's provocation of the brand banner, Chinese entrepreneurs urgently need this near-final “liberation” mentality, and they urgently need such a “zero” mentality. In this way, Chinese entrepreneurs can avoid eagerness for quick success and benefit, and they can avoid mercenaryism and avoid the "nasty attitude" of "all over the world, but only me."

Why do you want to "zero"? If one wants to die, it will make him mad. Let's look at a phenomenon again. Many entrepreneurs chase profit every day, so that they eventually forget why they pursued profits, and even forgot the moral bottom line of chasing profits. Just as the famous Lebanese poet Gibran once lamented: “We have gone too far. As for forgetting why."

Enterprises with such a mentality to shape the brand, naturally taking care of the situation of life is "begging", naturally will not have the mood "return to zero", naturally can not find a suitable method, or that can not find the actual situation In line with the social development trend of branding strategy.

As a result, many companies embrace the heroic sentiments of “Big Thousand Worlds, Whose Ones Do It”, and select the strategies that best demonstrate the “rich and powerful” to demonstrate the company’s passion. However, we all know that true branding is not a heartbeat experience. It requires brand strategic planning, and it requires correct brand orientation and brand positioning. Otherwise, no matter how brilliant it is, no matter how spectacular the audience is, the brands are Can not escape the fate of demise.

For example, the electric car industry and the flooring industry in China are both star-studded and big-name brands, but are there a few brands that we are familiar with? Especially in the electric vehicle industry, dozens of “star celebrities” did not create corresponding “star brands”, which is a pity. What is even more regrettable is that this can be said to be the general mentality and “common problem” of Chinese companies in building brands.

If you get rich overnight, or you say that you've made a lot of money overnight, when your entrepreneurial self expands, a lot of companies will not even think about how they should spend money on brands, or how they should allocate and use their existing resources.

This is one of the important reasons why Chinese companies have few strong brands. The benefits of the humble, full of losses, although the old saying is close to the "women and women all know" and "passer-known", but it does not really enter the "heart" of a large number of Chinese bosses. This is actually a kind of sadness, a kind of sadness that is painted with "honey." Many Chinese bosses are saddened by this sadness, but many are already “too late” and the opportunity to remedy their past is also lost.

For example, in the steel construction industry in China, many bosses were self-righteous after accumulating large amounts of money, but later they could not find their own core advantages. Faced with the intensified reshuffle in the industry, but hesitated and hesitated, and lacked discriminating power, it was too late to find a suitable strategy to break through. It can be imagined that waiting for these steel structure companies is only the fate of demise. This is an irreversible trend in the industry.

The branding needs "bread" thinking, and it requires all the "zero" discouragement.

Only in this way can companies find their core advantages in the "zero" and then use this core advantage to the fullest. In other words, with this kind of “beggar” thinking, companies can find their own brand positioning under the guidance of correct strategies, so as to promote the rapid rise of the brand.

For example, when we served Yamaha Electric Vehicles, we put all its advantages on the side for the time being, and all of them were “zeroed”. Through the insights and understanding of the general trend of the society, the general trend of the industry, and the general trend of consumption, we found electric vehicles that meet the needs of cultural needs. It is a large number of electric cars that will be needed by the society in the future. It has successfully created a new category of “humanistic electric vehicles”. Then, around the core of the “humanities”, it launched a series of “Yagi Caige, sending wisdom to the home” series of activities, as well as “adopting electric motors. "Car orphan" series of activities not only helped Yamaha to take a historic step in the sudden emergence of its brand, but also had a profound impact on the entire Chinese electric vehicle industry.

In fact, “people have no good days and no red flowers.” “If you have a thousand-year-old iron threshold, you must end up with a bandit.” This sentence is not true to all entrepreneurs, and not all entrepreneurs. Can really understand. People living in this world should all have the idea of ​​“begging”.

All in all, the company is like a small boat driving in the sea, which can be flooded by the stormy waves of the market at any time. Entrepreneurs are often war-torn, walking on thin ice. Therefore, entrepreneurs need to guard against arrogance and arrogance and need to lower themselves. This means that entrepreneurs need to “beg on rice” thinking. In this way, companies have the opportunity to find a just-right path to shape the brand and achieve a world-renowned strong brand.