Door and window locks to digital personalized

At present, China's hardware lock industry is in a period of maturity and decline. Why do you say this? In recent years, the country has been advocating the transformation of economic growth patterns, and governments at all levels have also invested large amounts of funds in order to promote industrial upgrading. Many local governments are implementing industrial transfer, eliminating backward production capacity, reducing the number of enterprises, avoiding redundant construction, and improving the overall quality of enterprises.

China's hardware locks industry products homogeneity phenomenon is serious, a large number of small and micro-enterprises, and the company's sales channels are more similar, can be widely known by consumers, few brands, even in the home building materials industry, the number of well-known hardware locks Not much. Therefore, after the current economic cycle is over, many small and micro enterprises will be eliminated.

The general manager of Puxin Hardware Co., Ltd. Bi Bizheng said: “The state will use various macro-control methods to force some industries and enterprises to be eliminated. Its purpose is to implement the scientific concept of development and to improve the overall competitiveness of the industry. At present, the hardware lock industry At a time when 'the fall of events' was happening, the domestic and real estate markets were in the doldrums and the demand for hardware locks decreased, and sales volume fell. In the foreign trade market, the export orders of many export-oriented enterprises have decreased compared with previous years."

In the future, there will be three major trends in the development of the hardware lock industry.

Trend 1: The digital fingerprint lock is expected to make up for the technical shortcoming. In terms of the lock product itself, most of the lock market in China is a mechanical mortise lock and a ball lock. These two kinds of lock production technology is simple, as long as real materials, strictly control the various production and manufacturing links, generally there will be no quality problems. However, these two kinds of locks are not high-tech products, and their technical content is relatively low. It is difficult to upgrade them. Therefore, after nearly two decades of development, the domestic lock industry has still not achieved a breakthrough, and its product features have always been positioned in practical and safe anti-theft functions. The greatest effort a company can make is to control the quality of its products and introduce new styles of appearance. It is no exaggeration to say that the inherent shortage of the mortise lock and ball lock due to the low technical content has become a shortcoming in the development of the lock industry.

However, the advent of electronic fingerprint locks has changed the hardware lock industry. With the development of intelligent security technology and the widespread use of chips, electronic fingerprint locks have been rapidly developed. At present, some large brands such as Huitailong, Bailemen, Mingmen, and Sakura have developed smart electronic fingerprint locks. Puxin Hardware is also actively developing digital intelligent lock products, investing a lot of money and manpower, and also set up a production workshop for this purpose. He always said that the smart electronic fingerprint lock may become the last "blue sea" in the lock industry. The market space is still huge, the profit is relatively high, and the profit from after-sales service is also very large, which is worthy of the lock enterprises.

If a company wants to survive, it must walk on two legs in its products. First, it must have high value-added products. It can bring more profits to the company. Second, it needs to have a product with a certain amount. This product only needs Earn a small amount of profits in order to attract consumers' attention and increase brand and business influence. Both are indispensable. For lock companies, ball locks can be used to take the amount, and mortice locks and electronic locks can get more profits.

Trend 2: lock-enterprise cooperation with door companies emphasizes personalization As we all know, although the scale development of the lock industry was earlier than that of the door industry, after more than ten years of rapid development in the industry, its industry scale has far exceeded the lock industry. Today, the development of the door industry has become a barometer of the lock industry. Often after the introduction of a new door, lock companies will design and produce matching locks based on that door product. Many European-style locks on the market are produced according to the design concept of high-end European doors.

At present, in the cooperative relationship between door companies and lock companies, the door factory occupies a dominant position. In most cases, the lock companies seek cooperation from the door companies. Few door factories actively cooperate with lock factories. Most owners of lock companies also believe that the locks are accessory products of the door. Only if the door factory is satisfied, the lock products can be sold.

It is predicted that in the next five years, the demand for high-end locks in China will exceed 10 billion U.S. dollars. Therefore, lock companies should work hard to develop new products with high technology content and high added value, and increase brand awareness on the basis of vigorously improving product quality. In order to stand out in the market downturn and increase product development efforts, Dongke Hardware's recently launched four "Chinese rhyme" series products are of superior quality and unique in design. They are products specially designed for high-end doors and are very popular with the market. Welcome to achieve the goal of "high-end doors with high-end locks." From the current point of view, more and more door companies will choose to cooperate with well-known brand lock companies that have strength and product quality protection. The lock products that high-end wooden doors companies need not only have practicality, but also have certain artistic value. Therefore, lock companies must make efforts in product design, increase research and development efforts, produce personalized products, in order to achieve product differentiation, attracting the attention of the door companies.

Trend 3: Customization of the door industry will result in customized locks The size of the doors in our buildings is not uniform, making the doors and windows industry still dominated by customization. The customized production of the door industry will result in the customization of the hardware lock industry. Since household products such as doors, windows, furniture, wardrobes, cabinets, etc. can be customized, it is entirely possible that the lock products will be customized. Because the trend of door lock bundled sales is becoming more and more obvious, consumers are more inclined to purchase products that already have locks.

In the future, customization of the lock industry may occur in two situations: one is that locks become a supporting production workshop for door companies; the other is that after a design company receives an order, it arranges door companies and lock companies to follow the order requirements. Production, but the brand owner of the door and lock is the design company. At present, there are already door companies making the first attempt. With the arrival of the peak period of the lock industry, some small micro-lock enterprises will be eliminated. The enterprises that have survived the “labor pains” tenaciously have stronger competitiveness and are more capable of customized production. In the future, high-profile brand companies and enterprises with a certain scale will usher in a new situation of cooperation. Customization of locks will also usher in a new “Blue Ocean”.