Development Challenges Facing China's Door and Window Industry in the Year of the Twelfth Five-Year Plan

With the acceleration of urbanization in China and the implementation of supporting policies for building materials to the countryside, the development of the doors and windows industry has been promoted, and the industry economy has been developing steadily and rapidly. In the rapid development of China's doors and windows industry also faces many development problems. The following nine Zheng Xiaobian combined with the views of the industry for your analysis of China's door and window industry in the 12th five-year start of the three major development challenges faced.

The first problem: corporate profits continue to decline Dekai Wood CEO pointed out: “In 2011, another challenge facing the door and window industry is the decline in corporate profits. Like other industries, the industry’s profit margins are getting smaller due to the sharp increase in raw material prices. ". In the face of this situation, the CEOs of Dekai Wood have analyzed, optimized product structure, vigorously carried out research and development of new products, achieved technological breakthroughs, reconstructed existing technologies, opened up new markets, enhanced brand value, and handled services.

Challenge 2: How to make China the world's door and window powerhouse For the Chinese door and window industry, which has become the world's number one production of doors and windows, the central issue before us is how to make China a world powerhouse. The relevant person in charge of Chengdu Tangmen Wood Co., Ltd. stated: “The door and window industry must take the scientific concept of development as a starting point, change the mode of economic development, transform traditional industries into modern industrial systems, encourage technological innovation, strengthen brand awareness, and accelerate products. Enterprise and industry restructuring and upgrading.".

Although China's door and window production ranks first in the world, the quality of industry development is still not high. The profit margins and added value of door and window enterprises are not far behind those of multinationals in developed countries, which restricts the development of China from a big country of doors and windows. Become a strong country with doors and windows.

The managers of Tangmen Wood pointed out that to solve these problems, it is necessary to improve industry entry thresholds, and it is recommended that relevant departments speed up the development of industry access conditions, support large doors and windows enterprises, eliminate outdated small-scale enterprises, and increase industrial concentration. At the same time, it is necessary to strengthen technological innovation. One is to establish an innovation platform and strengthen the application of provincial and national engineering technology research and development centers. The second is to cultivate talents, especially innovative talents. The core of scientific and technological innovation is talent. One of the biggest gaps in the competitiveness of domestic and multinational companies is the quality of talent and the management of human resources.

Problem 3: The irrational product and industrial structure and the insufficiency of innovation ability The rapid development of the Chinese door and window industry, but the deep-seated contradictions in the development of the industry have not been fundamentally solved. The irrational product and industrial structure and weak innovation capacity still restrict the industry. development of.

Fuyuan wooden door executives believe that high-tech products, such as smart windows, thermal insulation doors and windows, ultra-quiet doors and windows and all kinds of modern factories and industrial doors and windows are subject to capital, channels, technology and other factors.

Jiu Zheng Xiao Bian thinks that the door and window products are widely used in the development of the national economy. Their development is not only restricted by the economic and policy environment at home and abroad, but also depends on the development of all walks of life. The rapid development of major industries related to doors and windows requires some new doors and windows products to be matched, which will also provide more room for industry upgrading, industry integration, structural adjustment, and strategic transformation of the window and door industry.