On the morning of October 20th, the “American Tile Market Report†presented by the American BNP media publisher Mr. Phil Johnson was held in the conference room on the fifth floor of China Ceramic City. Audiences include manufacturers, distributors, and retailers from various ceramic brands, as well as ordinary buyers and media professionals.
The lecture was divided into three parts, firstly some data about the American tile market, followed by an analysis of the development situation of the US tile market, and finally a market survey conducted for US distributors in 2010. According to Johnson, in the first half of 2010, the proportion of imported and self-produced ceramic tiles on the US market was almost evenly divided, with the latter accounting for 54%. Of all the importing countries, Mexico, China, Italy, Thailand and Brazil are ranked in the top five. China's rapid growth momentum is very clear. In 2000, the consumption of Chinese tiles in the United States was only 3 million square feet, and in 2009 it reached 300 million square feet. But at the same time, the price is not too high. Although the price of US$0.76 per square foot is already second to none in other countries, the gap between Italy and the top ceramic tile producer is still huge. The latter is sold in the U.S. market per square foot tile. The price of 1.80 US dollars is more than twice that of China.
Affected by the financial tsunami in 2008, the US property market was greatly affected by articles published in China Ceramics Network, and the economy remained sluggish. As a result of the high unemployment rate, many Americans have postponed plans to renovate their homes at the time, causing tile sales to decline. However, the industry expects that as the economy gradually recovers, these potential consumer desires will rekindle, and the sales of ceramic tiles will be optimistic. In addition, in recent years, the most important indicator for consumers to buy tiles is the price, but if the economy continues to improve, the design is expected to be the primary factor affecting consumers' choices as they did several years ago.
According to feedback from local distributors, the most popular brand on the US market today is the US-based Dal-Tile, followed by American Olean, which belongs to the same group as Dal-Tile, followed by Florida Tile. Some listeners asked questions about which Chinese brands are well known to American consumers. Johnson answered that American consumers do not care much about brands, so they don't care much about Chinese brands. However, distributors, retailers, project contractors, and designers attach great importance to this aspect and are familiar with brands such as Xinzhong Ceramics, Jinyitao, Dongpeng (in no particular order). He pointed out that because there are a number of Chinese companies taking the cheap and low-cost route for the US market, the quality of Chinese ceramics needs to be strengthened in the minds of American consumers. However, in the eyes of the four groups mentioned earlier, the quality of Chinese tiles has become higher and higher, and the gap between other foreign premium brands is getting smaller and smaller.
The lecture was divided into three parts, firstly some data about the American tile market, followed by an analysis of the development situation of the US tile market, and finally a market survey conducted for US distributors in 2010. According to Johnson, in the first half of 2010, the proportion of imported and self-produced ceramic tiles on the US market was almost evenly divided, with the latter accounting for 54%. Of all the importing countries, Mexico, China, Italy, Thailand and Brazil are ranked in the top five. China's rapid growth momentum is very clear. In 2000, the consumption of Chinese tiles in the United States was only 3 million square feet, and in 2009 it reached 300 million square feet. But at the same time, the price is not too high. Although the price of US$0.76 per square foot is already second to none in other countries, the gap between Italy and the top ceramic tile producer is still huge. The latter is sold in the U.S. market per square foot tile. The price of 1.80 US dollars is more than twice that of China.
Affected by the financial tsunami in 2008, the US property market was greatly affected by articles published in China Ceramics Network, and the economy remained sluggish. As a result of the high unemployment rate, many Americans have postponed plans to renovate their homes at the time, causing tile sales to decline. However, the industry expects that as the economy gradually recovers, these potential consumer desires will rekindle, and the sales of ceramic tiles will be optimistic. In addition, in recent years, the most important indicator for consumers to buy tiles is the price, but if the economy continues to improve, the design is expected to be the primary factor affecting consumers' choices as they did several years ago.
According to feedback from local distributors, the most popular brand on the US market today is the US-based Dal-Tile, followed by American Olean, which belongs to the same group as Dal-Tile, followed by Florida Tile. Some listeners asked questions about which Chinese brands are well known to American consumers. Johnson answered that American consumers do not care much about brands, so they don't care much about Chinese brands. However, distributors, retailers, project contractors, and designers attach great importance to this aspect and are familiar with brands such as Xinzhong Ceramics, Jinyitao, Dongpeng (in no particular order). He pointed out that because there are a number of Chinese companies taking the cheap and low-cost route for the US market, the quality of Chinese ceramics needs to be strengthened in the minds of American consumers. However, in the eyes of the four groups mentioned earlier, the quality of Chinese tiles has become higher and higher, and the gap between other foreign premium brands is getting smaller and smaller.
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