8090 is a new force for the future market of doors and windows

Butterfly effect in the consumer market

The acquisition of real estate by the 80s and 90s directly led to the demand for home and window industry. Nowadays, in the market of doors and windows, there are many young faces. Their house decoration has become a bigger part of the home improvement market. Cake.

Xiaoji, a window and door manager interviewed when visiting the building materials store today, said: “In today's home improvement market, except for a small number of middle-aged people who have changed rooms, the main thing is a new house for young people or a house where parents can decorate their children. Grasping the backbone that is now being consumed is something that many of our doors and windows companies are striving for."

After 80,90 is a hidden consumer gold mine

There are still a lot of doors and windows enterprises to lock the main marketing target at 60. and 70. They feel that they all have stable income and certain asset accumulation, and they have more choices and investment space for the consumption of doors and windows. On the contrary, after 80 and 90, although they have entered the stage of establishing a family and embarking on a social stage, the need for home decoration is on the rise. However, besides a few wealthy individuals, 80 and 90, they can spend a lot of money, most of them after 80 and 90. It's because there aren't many meters in the hand and it's very worrying about spending. Although they are potential consumers of the future, they are still not really targeted consumers.

Compared with the perceived hindsight of some door and window companies, real estate developers seem to have taken the lead and tapped potential business opportunities and consumer markets. At the same time, under the impetus of a series of rigid demands such as marriage and founding, 80 and 90 are gradually becoming the main purchasing power of the property market. When the property market encountered an inflection point, real estate developers pushed small-sized units, seized this huge potential consumer group, and obtained considerable volume in the adverse market.

In today's real estate sector, the most talked-about vocabulary is probably the "rigid demand". It is precisely the "rigid demand" that brings a sunny day to the down market. According to incomplete statistics, among them, the first home buyers in the late 70s and early 80s Become the main purchaser.

Xiaobian point of view: Windows and doors market need to pay close attention to 90 after 90

Faced with the rapid rise of the 80,90, there are still some home companies still lack sufficient sensitivity, not enough preparations and coping strategies. Born in the 1980s and 1990s, these two generations grew up with the market environment, with the Internet age, and have a stronger concept of independence and freedom, more self-conscious. In terms of consumption habits, they are completely different from their elders. This not only provides a whole new topic for the consumption of the entire market today, but also is a huge treasure house that can be developed and tapped.

Therefore, to break the consumption characteristics after 80 and 90, it is necessary to win with intelligence, as mentioned in the "Art of War", "the use of soldiers, attacking the heart". After the home and window industry and the entire consumer market want to capture the hearts of consumers after 80 and 90, we must first understand their consumer psychology, "What do they want, what do they want, how will they react," so that they can be targeted.