After the severe test of the home furnishing market in 2012, many home furnishing companies have made large or small adjustments. Experts in the industry have said that with the recovery of the real estate industry at the end of the year, the increase in transaction volume, and the accelerated construction of urbanization, the home furnishing industry will also usher in a more mature and more professional development in 2013. Through the observation of the 2012 market, the home market in 2013 is expected to present three development trends, which is bound to blow a "new wind" in the home industry.
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Trend 1: New industry regulations govern home improvement diseases
The cost of decoration works is low and the price is high; the decoration materials are inferior and good; the hidden works are cutting corners ... For a long time, various phenomena that damage consumers' rights and interests in the home improvement market are not uncommon. "The decoration is too greasy, the quality of the workers is uneven, and there is a problem if you don't pay attention to the quality of the decoration." Miss Fang, who bought ceramic tiles in the store, was outspoken to the reporter.
All along, the home furnishing industry is difficult to regulate due to lack of corresponding laws and regulations. Although some branded home furnishing companies try to self-discipline the industry, it is still difficult to meet the backwardness of the industry's overall standardization. In 2012, the draft version of the "Service Specification for Home Furnishing Industry" approved by the Ministry of Commerce was published. In 2013, several major industry standards such as the "Code for the Acceptance of Residential Interior Decoration Engineering Quality" jointly compiled by the relevant state departments will be introduced.
It is understood that the specification is the first domestic trade standard in China's home furnishing and home improvement industry. The new regulations stipulate that the actual construction cost of home improvement should not exceed 8% of the quotation of the engineering contract agreed in advance; the decoration company also requires that the decoration company should cooperate with the customer to carry out indoor environmental testing services for harmful substances; the decoration company must also show the customer all parts The specific warranty time and warranty scope. Relevant experts of Wuhan Building Decoration Association said that the new regulations will promote more transparent consumption of home improvement, which is expected to bring consumers a transparent and assured market environment.
Trend 2: Home improvement "being increased in price" 5% -15%
"The increase in various costs has forced the home improvement industry to be" price-increased ". It is estimated that the price will be increased by 5% -15%, depending on the company's ability to control costs. In order to protect profits, companies can only enhance their competitiveness and establish brand effects. Qian Junxiong, President of Jiahe Decoration Group, said.
As a home improvement industry with multiple types of work and concentrated materials, the cost has been rising. A person in charge of a decoration company told reporters that since 2012, the prices of paint, board, cement, and paint have increased by about 10% year-on-year. A senior mason of Aohua Decoration said that the labor cost was 15 yuan / square meter five years ago, and it rose to 20 yuan / square meter three years ago, but it was 38 yuan / square meter in 2012. Even so, the whole decoration industry The tile workers are still understaffed.
The "Quality Acceptance Code for Residential Interior Decoration Engineering" to be issued will also bring pressure on the price increase of the home improvement industry. Qian Junxiong said that the new standard has strengthened the management of hardcover rooms and ordinary rooms, forcing home improvement companies, mainly small and medium-sized enterprises, to participate in the competition and enhance the brand standardization. This will inevitably accelerate the increase in raw materials, labor and management costs. Most heads of home improvement companies also said that the strict requirements and mandatory acceptance of construction standards, details, and quality in the new home improvement standards have caused the decoration prices to be “increasedâ€. However, the time, frequency, and magnitude of price increases vary from company to company. "The industry estimates that the price of home improvement will be adjusted until the middle of next year. Various activities in the home improvement industry will be more fierce. In order to save money, it is more advantageous to place an order in March or before. Relevant people think.
Trend 3: The share of fine decoration and secondary decoration increases
As the demand for new home decoration in cities is becoming more and more saturated, many home improvement companies have set their sights on the fine decoration and secondary decoration markets. Well-known brand decoration companies in Wuhan such as Meisong Yating and Aohua have cooperated with Vanke, Wanda and other large real estate companies to develop fine decoration projects.
In order to avoid the troubles of choosing decoration companies, purchasing building materials, on-site supervision, etc., many owners call for "decorated packages" for fine decoration rooms. Statistics show that at present, the proportion of fully-decorated or fully-decorated houses is 50% in Beijing and 70% in Guangzhou. With the trend of fine-decoration, decoration companies around the world will face unprecedented development opportunities. In addition, relevant experts analyzed that the renovation period for new houses in the central city area is generally 5 to 8 years, which also provides opportunities for the decoration company to open up the second decoration business. According to statistics, "60% of the decoration abroad comes from second-hand houses and secondary decoration. At present, this proportion is nearly 40% in Beijing, indicating that this part of the source is worth paying attention to." The owners of the second decoration are also expected to form a new peak.
Last year, the fierce "trade-in" activities in the home building materials store also provided a good opportunity for secondary decoration owners to improve their home needs. The person in charge said that secondary decoration will be an indispensable cake in 2013. Enterprises should therefore provide targeted solutions to serve owners.
Trend 1: New industry regulations govern home improvement diseases
The cost of decoration works is low and the price is high; the decoration materials are inferior and good; the hidden works are cutting corners ... For a long time, various phenomena that damage consumers' rights and interests in the home improvement market are not uncommon. "The decoration is too greasy, the quality of the workers is uneven, and there is a problem if you don't pay attention to the quality of the decoration." Miss Fang, who bought ceramic tiles in the store, was outspoken to the reporter.
All along, the home furnishing industry is difficult to regulate due to lack of corresponding laws and regulations. Although some branded home furnishing companies try to self-discipline the industry, it is still difficult to meet the backwardness of the industry's overall standardization. In 2012, the draft version of the "Service Specification for Home Furnishing Industry" approved by the Ministry of Commerce was published. In 2013, several major industry standards such as the "Code for the Acceptance of Residential Interior Decoration Engineering Quality" jointly compiled by the relevant state departments will be introduced.
It is understood that the specification is the first domestic trade standard in China's home furnishing and home improvement industry. The new regulations stipulate that the actual construction cost of home improvement should not exceed 8% of the quotation of the engineering contract agreed in advance; the decoration company also requires that the decoration company should cooperate with the customer to carry out indoor environmental testing services for harmful substances; the decoration company must also show the customer all parts The specific warranty time and warranty scope. Relevant experts of Wuhan Building Decoration Association said that the new regulations will promote more transparent consumption of home improvement, which is expected to bring consumers a transparent and assured market environment.
Trend 2: Home improvement "being increased in price" 5% -15%
"The increase in various costs has forced the home improvement industry to be" price-increased ". It is estimated that the price will be increased by 5% -15%, depending on the company's ability to control costs. In order to protect profits, companies can only enhance their competitiveness and establish brand effects. Qian Junxiong, President of Jiahe Decoration Group, said.
As a home improvement industry with multiple types of work and concentrated materials, the cost has been rising. A person in charge of a decoration company told reporters that since 2012, the prices of paint, board, cement, and paint have increased by about 10% year-on-year. A senior mason of Aohua Decoration said that the labor cost was 15 yuan / square meter five years ago, and it rose to 20 yuan / square meter three years ago, but it was 38 yuan / square meter in 2012. Even so, the whole decoration industry The tile workers are still understaffed.
The "Quality Acceptance Code for Residential Interior Decoration Engineering" to be issued will also bring pressure on the price increase of the home improvement industry. Qian Junxiong said that the new standard has strengthened the management of hardcover rooms and ordinary rooms, forcing home improvement companies, mainly small and medium-sized enterprises, to participate in the competition and enhance the brand standardization. This will inevitably accelerate the increase in raw materials, labor and management costs. Most heads of home improvement companies also said that the strict requirements and mandatory acceptance of construction standards, details, and quality in the new home improvement standards have caused the decoration prices to be “increasedâ€. However, the time, frequency, and magnitude of price increases vary from company to company. "The industry estimates that the price of home improvement will be adjusted until the middle of next year. Various activities in the home improvement industry will be more fierce. In order to save money, it is more advantageous to place an order in March or before. Relevant people think.
Trend 3: The share of fine decoration and secondary decoration increases
As the demand for new home decoration in cities is becoming more and more saturated, many home improvement companies have set their sights on the fine decoration and secondary decoration markets. Well-known brand decoration companies in Wuhan such as Meisong Yating and Aohua have cooperated with Vanke, Wanda and other large real estate companies to develop fine decoration projects.
In order to avoid the troubles of choosing decoration companies, purchasing building materials, on-site supervision, etc., many owners call for "decorated packages" for fine decoration rooms. Statistics show that at present, the proportion of fully-decorated or fully-decorated houses is 50% in Beijing and 70% in Guangzhou. With the trend of fine-decoration, decoration companies around the world will face unprecedented development opportunities. In addition, relevant experts analyzed that the renovation period for new houses in the central city area is generally 5 to 8 years, which also provides opportunities for the decoration company to open up the second decoration business. According to statistics, "60% of the decoration abroad comes from second-hand houses and secondary decoration. At present, this proportion is nearly 40% in Beijing, indicating that this part of the source is worth paying attention to." The owners of the second decoration are also expected to form a new peak.
Last year, the fierce "trade-in" activities in the home building materials store also provided a good opportunity for secondary decoration owners to improve their home needs. The person in charge said that secondary decoration will be an indispensable cake in 2013. Enterprises should therefore provide targeted solutions to serve owners.
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