Recently, the Internet industry has been strong and strong. The news has been followed by Ali's acquisition of Youku Tudou, Baidu's promotion of where to cooperate with Ctrip, and Tencent's acquisition of the US Mission. It is reported that Xiaomi, which has always been known as a market disruptor, has recently entered the furniture market and is said to be negotiating with Xiqiao furniture executives.
According to informed sources, this time Xixi won the shareholding of Xiaomi, Xiaomi will enter as a strategic investor, the specific amount has not yet been known, Xiaomi as the most popular intelligent hardware manufacturer, choose to buy shares, not just for finance Investment, more importantly, is to look at the advantages of Chinese and Western furniture as an innovative office furniture in furniture manufacturing. Xiaomi's brand marketing experience accumulated in the Internet field, stable online sales channels and Xiqiao's office furniture form a complementary advantage.
It is understood that the cooperation between Xiqiao and Xiaomi will be carried out around the ergonomic computer chair. How does Xiaomi enter the furniture market and what changes will be made in this furniture industry with more than 100 billion yuan?
Some analysts pointed out that if the two sides reach a cooperation, Xixi will receive Xiaomi's support in smart furniture and mobile e-commerce, and Xiaomi will use Xiqiao to further extend the product layout to the office.
Xiaomi has a large number of enthusiasts, hipster fans, brand advantage, flow advantage, and the user base of Xiqiao ergonomic furniture, in order to introduce the user logic of Xiqiao computer chair, the ergonomic computer chair manufacturing of Xiqiao Experience, it is estimated that Xiaomi will release computer chairs in the layout of its next-generation home products, and have the opportunity to recommend Xiqiao's superior ergonomic computer chair as a key product to users.
According to informed sources, this time Xixi won the shareholding of Xiaomi, Xiaomi will enter as a strategic investor, the specific amount has not yet been known, Xiaomi as the most popular intelligent hardware manufacturer, choose to buy shares, not just for finance Investment, more importantly, is to look at the advantages of Chinese and Western furniture as an innovative office furniture in furniture manufacturing. Xiaomi's brand marketing experience accumulated in the Internet field, stable online sales channels and Xiqiao's office furniture form a complementary advantage.
It is understood that the cooperation between Xiqiao and Xiaomi will be carried out around the ergonomic computer chair. How does Xiaomi enter the furniture market and what changes will be made in this furniture industry with more than 100 billion yuan?
Some analysts pointed out that if the two sides reach a cooperation, Xixi will receive Xiaomi's support in smart furniture and mobile e-commerce, and Xiaomi will use Xiqiao to further extend the product layout to the office.
Xiaomi has a large number of enthusiasts, hipster fans, brand advantage, flow advantage, and the user base of Xiqiao ergonomic furniture, in order to introduce the user logic of Xiqiao computer chair, the ergonomic computer chair manufacturing of Xiqiao Experience, it is estimated that Xiaomi will release computer chairs in the layout of its next-generation home products, and have the opportunity to recommend Xiqiao's superior ergonomic computer chair as a key product to users.
As a strategic visionary entrepreneur, Lei Jun seized the opportunity of mobile Internet and smart phones. In just three years, he has turned Xiaomi into a company with a market value of nearly 10 billion US dollars. I believe that this investment in Xiqiao will not only bring returns to its capital gains, but also inject new technology hotspots and vitality into its next generation of Xiaomi ecological chain!
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