Wang Wenqing: Returning to the domestic new classical style to open up the market

Wang Wenqing, Sales Director of Morgan Pan American Engineering, March 31-April 3, 2014 China International Hotel Supplies Exhibition opened at Shanghai New International Expo Center. As a major event in the hospitality industry, the four-day event brought together exhibitors and visitors from around the world. The report team directly hit the scene to showcase the latest products and developments in the hotel supplies industry. At the exhibition, the reporter interviewed Wang Wenqing, sales director of Morgan Pan-American Engineering. []: Hello Wang, I have learned that Morgan Pan American has participated in the Shanghai Furniture Fair in September. Why did you think of participating in the hotel supplies exhibition this time? [Wang Wenqing]: We have a lot of hotel supplies in this tooling. Many hotels come to purchase, and some designers come over. We want to bring back the resources of our customers through the resources of Party A, including the designers, and to talk about the business convenience. []: Because we do a lot of foreign trade, what is the proportion of foreign trade and domestic sales? In addition, what is the proportion of engineering channels and retail channels in domestic sales? [Wang Wenqing]: We are exporting more than 100 million points, exporting accounts for 80% of our share; domestic sales are 340 million, and the project is more than 20 million. The domestic sales project is more, because the style of our product design is very suitable. Upscale clubhouse and hotel. In the future, we will develop products suitable for civilian use, such as the positioning of the neo-classical fabric sofa. []: Which channel will become the focus of our future? [Wang Wenqing]: The future development direction will be mainly domestic sales. We have been doing export business in the past ten years. Since last year, we have been involved in the domestic market and have driven the growth of our company's sales volume. This is our position. The construction of hotels in these years, including the development of catering clubs, is relatively fast. If we calculate according to the ratio, our tooling will account for 40% of the strategy and the civil market plan will achieve 60%. []: Are all our products in neoclassical style? Will there be some improvement or diversification for the retail channel in the future? [Wang Wenqing]: The whole positioning of the product is neo-classical, with a little French-style style. In terms of civil use, neo-classical is used as the main style, and then into the modern elements, the antique effect will be a little lighter, highlighting the style of neo-classical fabrics. [ 】: Our products are very prominent in design style. Do you have a lot of cooperation with designers? [Wang Wenqing]: There are many cooperations with designers. We came to Shanghai Exhibition from Guangzhou Exhibition, and the most concerned is the designer. Our products are also developed with professional product development companies and designers, so the products developed are particularly designed. To put it simply, the consumer groups we target are middle-class and slightly younger. After 70s, 80s, 30s and 40s, they have a longing for high-end, but they don't want to be too luxurious. 【 】: In 2014, what are our plans for channel expansion? [Wang Wenqing]: Our positioning level is relatively high-end, the target market is a large provincial capital city, first to deploy a large provincial capital city to do regional markets, and then to radiate brand image. Our focus now is Beijing, Xi'an, Shenyang, Shanghai, Chengdu, Guangzhou, Shenzhen. This is the layout of our key big cities. In the following three-line market or second-tier market, we will first cooperate with design companies and soft-packing companies to bring the market. The technology is scored, and the follow-up will also recruit agents to form agents or branches.

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