At present, custom furniture accounts for about 10% of the market, and is mainly concentrated in cabinets, doors and windows, stairs and other categories. For some of the so-called "local tyrants" consumers, the custom-made route is "high-end atmosphere grade", they "buy right, but also expensive." For home improvement, their pursuit has surpassed practical functions, or modern luxury, or Chinese classical, French romantic, or American pastoral, etc., more of a symbol of status and lifestyle. Consumers' "love" custom-made furniture film "Private Customization" is a good expression of this meaning: "Private Customization" satisfies the "social class from poor to rich and low to high" and "taste of the lower" 'To the 'Yangchun white snow'" custom needs. At present, most of the custom-made furniture is modern panel furniture. From the perspective of material selection, because of the comprehensive consideration of the consumer's investment in capital and the budget of the company's cost, this will certainly limit the choice of consumers. But even so, because it can be built on demand according to consumers' living habits and room color modeling, it is still more and more sought after. Customized furniture is popular, in addition to meeting the individual needs of the owners, there is also an important reason - now the main buyers are 80, 90 after the crowd, their economic strength is not very strong, generally buy small and medium-sized houses . In order to maximize the "potential" of the apartment and make full use of the living space, they will prefer to customize the furniture according to their own ideas. Wardrobe companies should pay attention to "customization" Personal customization of the home industry has become the norm, whether it is the store, home improvement or brand offers a variety of customized services. For the custom closet market, in addition to some large home stores, building materials, furniture companies, decoration companies, soft-packing companies, etc. have also stepped out of their own industry, extending their tentacles to other wider areas, and more More integrated resources. The "private-customized" high-end home products have become a major feature and a flaw, affecting and changing every moment of the industry, becoming a hurricane that will sweep the industry in 2014. If the wardrobe enterprise wants to really do a good job, good product quality and service, not only can create its own brand culture, brand characteristics and brand reputation, but also enhance its own anti-risk ability and competitiveness. Change and become the big winner of the market. 2014 is a genuine brand year. With the improvement of people's quality of life and the emphasis on life and health, high-end products and brand wardrobes will be more popular with consumers.
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