After more than 30 years of development, especially in the past 10 years, China's security market has embarked on the highway at this stage. Following the rise of the security industry in South China and East China, the market in North China gradually became the most concerned security industry center. The North China Security Market belongs to the Bohai Economic Zone in the three major areas of security, including areas in Hebei Province, Shanxi Province, Beijing City, Tianjin City, and the Inner Mongolia Autonomous Region (sometimes including Shandong Province). With the expansion of the domestic security industry, the market competitiveness of security manufacturing companies in North China is becoming increasingly prominent. This article will provide a more detailed interpretation of the security market in North China, and discuss and discuss the same time, but also hope to bring some help to the industry.
North China's security market, the core competitive advantage 1, the capital advantage. Beijing is a political and cultural center in China. These advantages will directly promote the scale development of the Beijing security industry. As a capital city, there is no doubt about national policy support. This is unmatched by any other city. In terms of science and technology, Zhongguancun Software Talent Base, High-tech Development Zone, etc., have significant technological advantages. In terms of human resources, CAS institutes and colleges and universities are highly talented. At the same time, there are Beijing's advantages as a model city. As a model city standard and pilot area, it is more convincing to promote new technologies and new standards to other cities.
2. North China, with Beijing and Tianjin as its centers, is one of the most densely populated areas in China and even in the world, with 260 million people forming a huge consumer market, plus the region’s politics in China. Cultural centers and transportation hubs are undoubtedly one of the most important economic regions in China. The number of security companies in North China is not large, and the number of security products is far from meeting the needs of the North China market. With the improvement of living standards, people are paying more and more attention to high-quality, high-standard security products. In recent years, many security companies at home and abroad have gradually shifted their focus on expanding markets to Beijing. Other marketing agencies and production plants of foreign and domestic security companies have also moved quietly to the north.
3, information advantages. Accurate and timely information, especially in Beijing, Shijiazhuang and Jinan, and other large-scale exhibitions, seminars, summit forums, etc., can communicate with each other and make progress together.
In the current Chinese security market, the brand has become the most favorable weapon for enterprises to open up the market, and the strength of the brand is gradually becoming stronger in the Chinese security market. However, corporate branding is definitely not an overnight process. This is a long-term accumulation process. Technology, products, and after-sales services cannot be less. Technology and products are the foundation. With the support of technology and products, and excellent after-sales services, companies can gain the recognition and support of customers. At the same time, promotion is also very important. The time when wines are not afraid of a deep alley is over. Good products and services also need good promotion so that they can spread their popularity. For example, online media, television commercials, print media, national tour promotion, and so on, are all good means for corporate brand promotion. Local security associations and security exhibitors have also organized various professional exhibitions in line with the development of the situation, built a promotion platform for the majority of security companies, and assisted manufacturers in their brand building process. For example, the China International Social Security Products Expo has been held once every two years in Beijing since 1994. It has successfully held nine sessions so far, and it has now become one of the largest and most influential social and public security products fairs in the world. For example, the Hebei Public Security Products Expo is based in Hebei and gradually covers provinces and cities such as Shanxi, Inner Mongolia, Henan, Shandong, Tianjin and Beijing, becoming the most pragmatic event in the North China region's security industry for procurement, exchanges and cooperation. Another example is the Jinan Security Exhibition, Taiyuan Security Exhibition, etc., are on the grade, the effect is good, professional and strong security event.
4. For most security companies, business opportunities are multi-structure and multi-level. North China has a wide geographical distribution and a large number of cities. As a result, there is a large demand for alarms and monitoring systems. In addition, most of the earlier regions and cities are expanding at an increasing point, and old systems and equipment are also faced with problems of upgrading. This requires upgrades and replacements. As a result, security companies in North China must pay more attention to innovation while grasping construction, enrich the connotation of the monitoring market, and provide more and more comprehensive functional services to monitor the market, thus promoting the rapid development of the company.
Beijing: The security production enterprises are small and sophisticated, and the engineering enterprises are large and strong. The characteristics of Beijing's security industry can be attributed to "manufacturing enterprises are small and sophisticated, and engineering enterprises are large and strong." In fact, Beijing's security manufacturing enterprises began to develop rapidly in 2000. However, compared with the security industry in the southeastern coastal cities, Beijing does not have manufacturing advantages driven by ports and trade channels, and the production costs are relatively high. Therefore, the security industry in Beijing as a whole is showing the trend of an “integration centerâ€. The security industry is basically based on the Engineers and system integrators started, and security engineers and integrators took a large part of the security industry in Beijing. At the same time, they also accumulated considerable engineering experience, improved solutions, and improved the level of integration technology; at the same time, due to Beijing’s leadership The status of China's high-tech "leading leader", local various types of system integration companies have cluster advantages, and the entire region has a good professional foundation.
In addition, as a capital and a political center, Beijing has opened up its regional concept. Major manufacturers also prefer to use Beijing as the first stop for them to release new technologies and products. Various types of new information are gathered here. National and large-scale government construction projects also support and encourage Beijing's excellent security brands while selecting foreign brands. Therefore, in this huge open market, the number of domestic and foreign brand agents and distributors has been rising year by year. Agents and distributors are concentrated and various types of information are also available in Beijing. Therefore, agents and distributors in Beijing have always paid attention to the absorption of new technologies and product trends. At the same time, due to the advantages of cultural center location, in recent years, Beijing’s professional level of integrators and engineers has also been increasing year by year. In addition, Beijing’s universities and research institutes have gathered and many security companies have come from these institutions. The scientific research tradition has also raised the overall professional integration level of Beijing Security.
With the construction of safe cities, smart cities, and government 3111 projects in recent years, as well as the construction of high-end projects and related infrastructure driven by them, these have become a powerful "runners" for the development of Beijing's security industry.
From the above analysis we can see the vitality of the Beijing security market. However, we must also realize that for any industry that grows in the long run, there will be shortcomings in terms of advantages, as well as opportunities and challenges.
2012 is not the end of the world, but the "global economy" is still expected to sneak in the complex and volatile waves, and the European debt crisis will still plague the global economy. Some of Beijing's security manufacturing companies have consistently accounted for a significant share of sales. As the global financial crisis engulfed, the export markets of the United States, Japan, and Europe have gradually fallen into recession. Some Beijing security manufacturing companies have had to slow down their export market measures and at the same time have also reduced the production of their products. In the case of unfavorable export sales, the sales within the company have increased accordingly, but the price war in the entire security market in Beijing and the increase in product transparency, especially under the influence of the financial crisis, have lowered the prices of peer products and resulted in profits. decline. In addition, factors such as the adjustment of domestic policies and the appreciation of the renminbi also led to a further compression of the profitability of Beijing security manufacturing companies.
In addition, in the increasingly competitive form, the security market channel model has become increasingly flat. Where do middlemen agents go? The flattening of channels is a common trend in the development of enterprises under the conditions of market economy, and so does the security industry. The so-called flat channel refers to the process in which companies use their modern management methods and high-tech methods to minimize sales levels and strive to sell their products directly to end consumers. When Beijing’s traditional security engineering companies face a higher level of competition, agents and distributors in the security industry chain have ushered in new challenges. For example, the exemplary role of Safe City and the 3111 project has enabled both large and small brands at home and abroad to come forward to create performance and accumulate capital through this platform. However, such projects cannot accept all brand integration after all, and most products will be eliminated from the trials. In addition, due to the large market capacity, most manufacturers continue to provide high-load sales tasks to existing channel dealers, while also accelerating the development of new agents/distributors in Beijing. As a result, agents and distributors are taking more measures and how to get better. The competition between new entrants and early entrants is a contest between agents, dealers, and manufacturers. The future development of agents and distributors in Beijing has brought heavy pressure. This situation is not unique to Beijing, but it exists in the entire security industry in China. What is the future path for the intermediate channel provider? This is a question that is worth pondering and exploring.
So, how can Beijing security companies improve their core competitiveness?
1. Improve competitiveness with core technologies. For "small and sophisticated" Beijing security manufacturing companies, they need to rely on core technologies to develop high-quality products, and provide targeted and personalized solutions for customers in the specialized areas. Enterprises should be clear about what they can and what they can not, and then continue to strengthen and optimize their own advantages in certain areas, such as patented technology, super market segments, caring services, etc., to gradually create competition It is difficult for an opponent to imitate the core competencies.
2, strong alliances, capital integration. Beijing Security Manufacturing Corporation relies on its outstanding technical strength to rapidly expand its business through rapid mergers and acquisitions aimed at improving product lines and business chains.
3, rely on the development of regional advantages. As the saying goes, it is necessary to fully utilize and make good use of the fact that mountainous people eat by mountains and rely on water to eat water, while Beijing and Tianjin are the greatest backers and advantages.
4. Beijing's security manufacturing companies should take advantage of good engineering and integration to customize products to meet the needs of users for integrated security.
5, excellent after-sales service. For Beijing's engineering companies, the after-sales service of the project will be its new business growth point, not only in Beijing but also in North China and even in the whole country.
Tianjin: Adjacent to Beijing's Jinshui Tower, Taiwan's First Demonstration Tianjin has a long history of industry. It is also called China's four major industrial cities with Shanghai, Qingdao, and Shenyang. Its industrial scale is second only to Shanghai and ranks second in the country. Adjacent to Beijing, Tianjin has many advantages that have been “obscured†by Beijing. However, it also brings many conveniences to Tianjin, such as advanced information and sensitive policy information. Beijing is a national scientific research and education center. Institutions of higher learning and research institutes are densely distributed and rich in scientific research resources. However, Beijing's manufacturing industry is inferior to Tianjin. This provides Tianjin with the prerequisite for becoming a production and transformation base for scientific research achievements in Beijing. In addition, there are many advantages of near-water towers. For example, Tianjin's security engineering companies expand and enter the Beijing engineering market, which has many advantages. In 2008, the Beijing Olympic Games, because it is close to Beijing, Tianjin becomes a co-host city for the Beijing Olympic Games. These will undoubtedly be Tianjin. Security companies bring a lot of business opportunities.
At present, Tianjin's major security companies include Tiandi Albert, Yaan, Jiajie, and Tianxia Digital. Most of Tianjin's powerful security companies were established between 1993 and 1995. For example, Ya'an and Tianxia Digital were founded in 1993. Tiandi Albert was established in 1994 and Jiajie was established in 1995. The start is not behind enterprises in Shenzhen, Guangzhou, Beijing, Shanghai and other places. In previous years, as there were not many enterprises in Tianjin, it was difficult to form an overall scale advantage. However, with the continuous warming of the market for domes, domes and heads, the advantages of Tianjin Security have gradually emerged and the scale has grown rapidly. The Tianjin municipal government supports and attaches importance to private security companies. For example, the Binhai New Area and the municipal government have introduced many preferential policies to attract well-informed people to start businesses. The Tianjin security industry has a certain amount in Tianjin, and the government attaches great importance, such as Yaan. The brand has been listed in Tianjin's famous brand; Tiandi Albert Ìs research and development is based on H. The 264-algorithm embedded HDD recorder was selected into the national key new product plan. These are the advantages and pride of Tianjin security companies.
Concluding remarks In early years, security companies in North China mainly focused on heavy-duty, heavy-duty, and light-manufactured products. The main reason for this was the high cost of production. In the 2008 Beijing Olympics and the 60th anniversary of the motherland in 2009, the government-led security needs prompted many domestic and foreign security companies to gradually shift the focus of market expansion to Beijing before 2008. In addition, many domestic and foreign security companies' marketing agencies and production plants are quietly moving northwards. Security manufacturing enterprises in North China have gradually grown and the industrial chain has gradually improved, forming a “cluster†advantage. North China is gradually becoming a rising star in the security industry.
North China's security market, the core competitive advantage 1, the capital advantage. Beijing is a political and cultural center in China. These advantages will directly promote the scale development of the Beijing security industry. As a capital city, there is no doubt about national policy support. This is unmatched by any other city. In terms of science and technology, Zhongguancun Software Talent Base, High-tech Development Zone, etc., have significant technological advantages. In terms of human resources, CAS institutes and colleges and universities are highly talented. At the same time, there are Beijing's advantages as a model city. As a model city standard and pilot area, it is more convincing to promote new technologies and new standards to other cities.
2. North China, with Beijing and Tianjin as its centers, is one of the most densely populated areas in China and even in the world, with 260 million people forming a huge consumer market, plus the region’s politics in China. Cultural centers and transportation hubs are undoubtedly one of the most important economic regions in China. The number of security companies in North China is not large, and the number of security products is far from meeting the needs of the North China market. With the improvement of living standards, people are paying more and more attention to high-quality, high-standard security products. In recent years, many security companies at home and abroad have gradually shifted their focus on expanding markets to Beijing. Other marketing agencies and production plants of foreign and domestic security companies have also moved quietly to the north.
3, information advantages. Accurate and timely information, especially in Beijing, Shijiazhuang and Jinan, and other large-scale exhibitions, seminars, summit forums, etc., can communicate with each other and make progress together.
In the current Chinese security market, the brand has become the most favorable weapon for enterprises to open up the market, and the strength of the brand is gradually becoming stronger in the Chinese security market. However, corporate branding is definitely not an overnight process. This is a long-term accumulation process. Technology, products, and after-sales services cannot be less. Technology and products are the foundation. With the support of technology and products, and excellent after-sales services, companies can gain the recognition and support of customers. At the same time, promotion is also very important. The time when wines are not afraid of a deep alley is over. Good products and services also need good promotion so that they can spread their popularity. For example, online media, television commercials, print media, national tour promotion, and so on, are all good means for corporate brand promotion. Local security associations and security exhibitors have also organized various professional exhibitions in line with the development of the situation, built a promotion platform for the majority of security companies, and assisted manufacturers in their brand building process. For example, the China International Social Security Products Expo has been held once every two years in Beijing since 1994. It has successfully held nine sessions so far, and it has now become one of the largest and most influential social and public security products fairs in the world. For example, the Hebei Public Security Products Expo is based in Hebei and gradually covers provinces and cities such as Shanxi, Inner Mongolia, Henan, Shandong, Tianjin and Beijing, becoming the most pragmatic event in the North China region's security industry for procurement, exchanges and cooperation. Another example is the Jinan Security Exhibition, Taiyuan Security Exhibition, etc., are on the grade, the effect is good, professional and strong security event.
4. For most security companies, business opportunities are multi-structure and multi-level. North China has a wide geographical distribution and a large number of cities. As a result, there is a large demand for alarms and monitoring systems. In addition, most of the earlier regions and cities are expanding at an increasing point, and old systems and equipment are also faced with problems of upgrading. This requires upgrades and replacements. As a result, security companies in North China must pay more attention to innovation while grasping construction, enrich the connotation of the monitoring market, and provide more and more comprehensive functional services to monitor the market, thus promoting the rapid development of the company.
Beijing: The security production enterprises are small and sophisticated, and the engineering enterprises are large and strong. The characteristics of Beijing's security industry can be attributed to "manufacturing enterprises are small and sophisticated, and engineering enterprises are large and strong." In fact, Beijing's security manufacturing enterprises began to develop rapidly in 2000. However, compared with the security industry in the southeastern coastal cities, Beijing does not have manufacturing advantages driven by ports and trade channels, and the production costs are relatively high. Therefore, the security industry in Beijing as a whole is showing the trend of an “integration centerâ€. The security industry is basically based on the Engineers and system integrators started, and security engineers and integrators took a large part of the security industry in Beijing. At the same time, they also accumulated considerable engineering experience, improved solutions, and improved the level of integration technology; at the same time, due to Beijing’s leadership The status of China's high-tech "leading leader", local various types of system integration companies have cluster advantages, and the entire region has a good professional foundation.
In addition, as a capital and a political center, Beijing has opened up its regional concept. Major manufacturers also prefer to use Beijing as the first stop for them to release new technologies and products. Various types of new information are gathered here. National and large-scale government construction projects also support and encourage Beijing's excellent security brands while selecting foreign brands. Therefore, in this huge open market, the number of domestic and foreign brand agents and distributors has been rising year by year. Agents and distributors are concentrated and various types of information are also available in Beijing. Therefore, agents and distributors in Beijing have always paid attention to the absorption of new technologies and product trends. At the same time, due to the advantages of cultural center location, in recent years, Beijing’s professional level of integrators and engineers has also been increasing year by year. In addition, Beijing’s universities and research institutes have gathered and many security companies have come from these institutions. The scientific research tradition has also raised the overall professional integration level of Beijing Security.
With the construction of safe cities, smart cities, and government 3111 projects in recent years, as well as the construction of high-end projects and related infrastructure driven by them, these have become a powerful "runners" for the development of Beijing's security industry.
From the above analysis we can see the vitality of the Beijing security market. However, we must also realize that for any industry that grows in the long run, there will be shortcomings in terms of advantages, as well as opportunities and challenges.
2012 is not the end of the world, but the "global economy" is still expected to sneak in the complex and volatile waves, and the European debt crisis will still plague the global economy. Some of Beijing's security manufacturing companies have consistently accounted for a significant share of sales. As the global financial crisis engulfed, the export markets of the United States, Japan, and Europe have gradually fallen into recession. Some Beijing security manufacturing companies have had to slow down their export market measures and at the same time have also reduced the production of their products. In the case of unfavorable export sales, the sales within the company have increased accordingly, but the price war in the entire security market in Beijing and the increase in product transparency, especially under the influence of the financial crisis, have lowered the prices of peer products and resulted in profits. decline. In addition, factors such as the adjustment of domestic policies and the appreciation of the renminbi also led to a further compression of the profitability of Beijing security manufacturing companies.
In addition, in the increasingly competitive form, the security market channel model has become increasingly flat. Where do middlemen agents go? The flattening of channels is a common trend in the development of enterprises under the conditions of market economy, and so does the security industry. The so-called flat channel refers to the process in which companies use their modern management methods and high-tech methods to minimize sales levels and strive to sell their products directly to end consumers. When Beijing’s traditional security engineering companies face a higher level of competition, agents and distributors in the security industry chain have ushered in new challenges. For example, the exemplary role of Safe City and the 3111 project has enabled both large and small brands at home and abroad to come forward to create performance and accumulate capital through this platform. However, such projects cannot accept all brand integration after all, and most products will be eliminated from the trials. In addition, due to the large market capacity, most manufacturers continue to provide high-load sales tasks to existing channel dealers, while also accelerating the development of new agents/distributors in Beijing. As a result, agents and distributors are taking more measures and how to get better. The competition between new entrants and early entrants is a contest between agents, dealers, and manufacturers. The future development of agents and distributors in Beijing has brought heavy pressure. This situation is not unique to Beijing, but it exists in the entire security industry in China. What is the future path for the intermediate channel provider? This is a question that is worth pondering and exploring.
So, how can Beijing security companies improve their core competitiveness?
1. Improve competitiveness with core technologies. For "small and sophisticated" Beijing security manufacturing companies, they need to rely on core technologies to develop high-quality products, and provide targeted and personalized solutions for customers in the specialized areas. Enterprises should be clear about what they can and what they can not, and then continue to strengthen and optimize their own advantages in certain areas, such as patented technology, super market segments, caring services, etc., to gradually create competition It is difficult for an opponent to imitate the core competencies.
2, strong alliances, capital integration. Beijing Security Manufacturing Corporation relies on its outstanding technical strength to rapidly expand its business through rapid mergers and acquisitions aimed at improving product lines and business chains.
3, rely on the development of regional advantages. As the saying goes, it is necessary to fully utilize and make good use of the fact that mountainous people eat by mountains and rely on water to eat water, while Beijing and Tianjin are the greatest backers and advantages.
4. Beijing's security manufacturing companies should take advantage of good engineering and integration to customize products to meet the needs of users for integrated security.
5, excellent after-sales service. For Beijing's engineering companies, the after-sales service of the project will be its new business growth point, not only in Beijing but also in North China and even in the whole country.
Tianjin: Adjacent to Beijing's Jinshui Tower, Taiwan's First Demonstration Tianjin has a long history of industry. It is also called China's four major industrial cities with Shanghai, Qingdao, and Shenyang. Its industrial scale is second only to Shanghai and ranks second in the country. Adjacent to Beijing, Tianjin has many advantages that have been “obscured†by Beijing. However, it also brings many conveniences to Tianjin, such as advanced information and sensitive policy information. Beijing is a national scientific research and education center. Institutions of higher learning and research institutes are densely distributed and rich in scientific research resources. However, Beijing's manufacturing industry is inferior to Tianjin. This provides Tianjin with the prerequisite for becoming a production and transformation base for scientific research achievements in Beijing. In addition, there are many advantages of near-water towers. For example, Tianjin's security engineering companies expand and enter the Beijing engineering market, which has many advantages. In 2008, the Beijing Olympic Games, because it is close to Beijing, Tianjin becomes a co-host city for the Beijing Olympic Games. These will undoubtedly be Tianjin. Security companies bring a lot of business opportunities.
At present, Tianjin's major security companies include Tiandi Albert, Yaan, Jiajie, and Tianxia Digital. Most of Tianjin's powerful security companies were established between 1993 and 1995. For example, Ya'an and Tianxia Digital were founded in 1993. Tiandi Albert was established in 1994 and Jiajie was established in 1995. The start is not behind enterprises in Shenzhen, Guangzhou, Beijing, Shanghai and other places. In previous years, as there were not many enterprises in Tianjin, it was difficult to form an overall scale advantage. However, with the continuous warming of the market for domes, domes and heads, the advantages of Tianjin Security have gradually emerged and the scale has grown rapidly. The Tianjin municipal government supports and attaches importance to private security companies. For example, the Binhai New Area and the municipal government have introduced many preferential policies to attract well-informed people to start businesses. The Tianjin security industry has a certain amount in Tianjin, and the government attaches great importance, such as Yaan. The brand has been listed in Tianjin's famous brand; Tiandi Albert Ìs research and development is based on H. The 264-algorithm embedded HDD recorder was selected into the national key new product plan. These are the advantages and pride of Tianjin security companies.
Concluding remarks In early years, security companies in North China mainly focused on heavy-duty, heavy-duty, and light-manufactured products. The main reason for this was the high cost of production. In the 2008 Beijing Olympics and the 60th anniversary of the motherland in 2009, the government-led security needs prompted many domestic and foreign security companies to gradually shift the focus of market expansion to Beijing before 2008. In addition, many domestic and foreign security companies' marketing agencies and production plants are quietly moving northwards. Security manufacturing enterprises in North China have gradually grown and the industrial chain has gradually improved, forming a “cluster†advantage. North China is gradually becoming a rising star in the security industry.
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