The profit promotion of furniture enterprises increased at the end of the year

The situation in the furniture industry is a bit special this year. Furniture merchants do not even let go of the "Singles Day", that is, the so-called end of the world also has furniture companies to play a "doom promotion", compared with previous years to buy furniture at the end of this year is more cost-effective.



The furniture industry has had a number of years    Furniture companies are cutting prices by the end of this year

In the furniture industry , the off-season decoration after the spring in March was the lowest price in the past years. In the peak decoration season at the end of the year, although the sales continued and the discounts seemed tempting, the discounted prices tended to be higher than the previous years. The furniture products sold at the end of the year do not seem to be much different from the years, but the merchant changed a few small parts and became a new product, which naturally increased the retail price in secret. However , the situation is reversed this year. The prices of many household products have been lowered all the way. For example, a laminate flooring of Shengxiang, the annual price is more than 80 yuan per square meter, and now it has dropped to less than 60 yuan.

Furniture stores no longer sing the main theme     Furniture merchants are busy with their promotions

At the end of the year, the promotion of furniture brands increased greatly. In Bohuang Furniture Center, a "50% off carnival" promotion, many furniture products were sold at low prices, including sofas with a price of more than 1,000 yuan. However, unlike the promotion led by furniture stores, the end of this year is more of a spontaneous single fight.

The furniture promotion took place not only in relatively remote stores such as Bohuang and Lucky, but also in the Pearl River New City, where a soft mattress with an original price of 2,000 yuan was sold at 500 yuan, which attracted 500 yuan. Many consumers eat and watch movies here.

Small furniture manufacturers stand out     Furniture brand shy

In the furniture promotion activities , the promotion of small enterprises is even more fanfare, and the word "big sale" will not hesitate to attract attention, and there is no shortage of up to 30%. The large companies that have always had a lot of discounts are a lot of low-key. Even sales are often pretended by the warmth concept such as "anniversary". For example, like federal furniture, the anniversary of the launch of a series of promotional activities, most products are 25% off, and usually discount More than 15% off; Meikemeijia also uses the anniversary to promote sales. This year's discount is reduced to 8.8%, and the price of iron is the same on weekdays, even last year's anniversary is 9-9.5% off.

At a well-known furniture store in Haizhu , a children ’s furniture store with a certain popularity posted a poster of “Renovation is coming and the whole store is cleared”. Some products sell for less than half of the usual price. Some shop assistants said that in fact It's because it can't hold on until the goods are cleared and removed, so it sells very cheaply. The excuse is to worry about affecting other specialty stores.

 

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