With the development of the times, children's requirements and ideas for furniture after 00 have also changed differently. They don't want to have only "innocent and romantic" forms of furniture choices, but rather want to have a set of products with ideas and personality, but Most brands in the current children's furniture market are still using the "old" concept to design furniture.
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At present, it is defined as children 's furniture exclusively for children in China , and it has not grown up with its users. Insufficient professionalism is currently the biggest deficiency in the children's furniture industry. If you want your children to develop a good life and healthy habits, the professionalism of children's furniture must be more powerful, tailor-made for children to design furniture that meets their times. The professional of children's furniture is mainly realized from three aspects:
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The internal control of the brand is very important. The national standard cannot be just empty talk.
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Since August last year, one year after the implementation of China ’s first children ’s furniture standard “General Technical Conditions for Children ’s Furnitureâ€, the author observed that internal and external factors such as insufficient attention paid by manufacturers to the new standard and weak supervision of the market and relevant functional departments have led to the present So far, domestic teenagers and children are still unable to use sufficiently safe furniture products.
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After conducting unannounced interviews with multiple children's furniture brands , it was found that many requirements in the national standard have not been fully realized. Many brands are still "lazy" and "drilling". For example, the requirements for rounded corners in the national standard are mostly Large furniture such as beds and wardrobes have been dealt with, while desks, bedside cabinets and small storage cabinets still have burrs or sharp corners. 207 children's furniture experts said that many requirements in the national standard are considered to protect children's safety, so the strict implementation of various brands is not directly related to the quality of the product. The requirements of 207 children's series furniture for each product are very strict, all of which meet the requirements of the national standard, and even exceed the national standard to reach the European standard.
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Provide pre-sale and after-sale humanized services
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If you want to order a set of furniture for your child, many businesses have said that they are "powerless", and the shopping guide's recommendations are also rigid introductions. It is understood that various brands only focus on the output of children's furniture in terms of quantity, but have repeatedly ignored the quality. Nowadays, parents' demand for children's furniture is getting higher and higher, but the pace of businesses cannot keep up.
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Therefore, maintaining good communication with consumers is one of the needs to improve brand competitiveness. Understand the market demand, combine the international fashion trends and other steps before starting design and production. There are few brands in the market for children's furniture that can provide this service.
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External demand can keep up with the product should avoid homogenization
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Many parents have suggested that when purchasing children's furniture for their children , the requirements of children in elementary school on their room furniture are generally improved. They are no longer simply a bed and a desk, but also require more storage space, such as Wardrobes and bookcases in large spaces. At present, most of the styling in the market is based on familiar cartoons. The homogenization is very serious. The children are unacceptable for these too "childish" patterns.
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Experts point out that the phenomenon of domestic children's furniture design changes constantly because of the lack of professional designers, most furniture is to copy or learn to achieve their own design products. Because the completion of a 100% original furniture designed according to the shape, preferences and lifestyle of Chinese children is 20% to 30% higher than the cost of reforming an imported product, but whether it can be loved by consumers is unresolved. Most children's furniture manufacturers have been avoiding the pressure they face.
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