In the first half of the year, the market did not reach the expected Ching Ming Festival, May Day holiday, and the Dragon Boat Festival. Many home building materials merchants launched promotional activities, but the sales situation of the entire market is still not as expected. Tiles, bathrooms and floors are the “big things†in ordinary home decoration materials. The reporter recently visited the building materials market and found that the sales of ceramic tiles, flooring and sanitary ware have not been optimistic in the past two or three months. A brand tile dealer told reporters that the whole market has been relatively cool since June. During the first half of the year, during the big promotion period, the volume was still relatively fast, but after the promotion, the sales volume dropped rapidly. In the interview, the reporter learned that in the past, the sales status of ceramic tiles, sanitary ware and flooring had a great relationship with the sales promotion activities of merchants. As long as the merchants launched promotional activities on holidays, the sales situation would be good. However, in the first half of this year, although many merchants also launched the promotion activities, the effect was not as hot as it used to be. Wu Qiubo, general manager of Huiquanshan Baojiantao Supermarket, said that compared with last year, this year's home improvement environment has improved, and many merchants and home improvement companies are expecting the arrival of the home improvement season. But the actual situation is not the case. There are not many consumers who start construction and renovation, most of them are waiting to see, while some customers with rigid demand reduce the decoration budget. This has a lot to do with the country's regulation policy on the property market. The home improvement market is slightly deserted, and many owners are concerned about the expectations of the policy prospects. The most severe "new country eight" in history, the central bank raised interest rates several times in recent months, and the rumors that Huizhou will have a purchase restriction policy in the near future, let Huizhou citizens I am confused about the prospects of the property market. Many owners of the investment leasing market are worried about the instability of the property market and delayed the renovation plan. A number of factors have led to a decline in sales. A responsible person in the home improvement building store said that June-August is not a renovation season, nor major holidays, coupled with hot weather, less passenger traffic is normal. Generally speaking, the sales of household building materials during the holidays are better. “There are many holiday consumers, and at this time, newcomers are getting more marriages and the demand is larger.†The person in charge of a furniture factory in Huiyang said that the summer business is cooler than other seasons. He said, "The business around the fall and the Spring Festival is generally good. At this time, there are many moving houses. They have a large demand for furniture, and the summer weather is hot and there are fewer moving houses." In addition, since the beginning of the year, the price of home improvement materials has been rising, making the owners who are preparing for renovations discouraged and want to wait a second. Wu Qiubo expects that the price of building materials in Huizhou will increase between 5% and 10% in the second half of the year. The reporter learned that the prices of home-made raw materials such as wood, tiles and cement have all risen. When it comes to building materials prices, it has shown a "slow climb" trend since the second half of last year. Relevant person analysis, there are many factors that cause the price of home building materials to rise: First, the increase in production costs, coal, oil and other energy and bamboo wood, metal, PVC and other raw materials prices continue to rise; second, operating costs continue to increase, domestic oil prices As gas prices rise, transportation costs also rise. Merchants who have previously adjusted the price of some commodities said that there is a high possibility of further price increases. Wu Qiubo expects that the possibility of price reduction of raw materials in the second half of the year is not great. If the owner is eager to stay, it is recommended to start renovation now. "Golden September and Silver 10" or the indifference of the inflection point sales market has brought losses to many dealers. In order to reverse the cold sales market, it is expected that "Golden September and Silver 10" will come soon. Many home building materials dealers and enterprises have made advances. In order to seize the market, we are increasing the promotion and promotion of the brand and expanding the brand influence. Many of them have begun planning the promotion plan for September. In terms of furniture stores, Huatai Shunde Furniture, Tianzhi Home, Jianai Home and other shopping malls are being renovated to improve the shopping environment of the mall; Lihu Home and Jinhaima Home are busy making brand adjustments and strive to complete the old brands before September. The clearance of goods and the entry of new brands. In the face of fierce competition, some home improvement companies have long-term credibility as a signboard, and cold to promote the mainstream. Xu Shuilin, general manager of Xinyi Decoration Design Co., Ltd. said: "The company mainly undertakes mid-to-high-end customers, with units ranging from 140 square meters to more than 200 square meters. The company's orders are not divided into peak seasons, mainly based on customer oral promotion, so generally There are relatively stable number of customers.†For the whole year's market trend, Qi Xiaobo, general manager of Jixiang Decoration Home Improvement Design Co., Ltd. said: “From the end of July, the adjustment period has gradually ended. With the arrival of the peak season in September, There will be a turning point in the home improvement market, which will lead to a lot of renovation, which will bring the market to the whole year.†Wu Qiubo said that the performance of “May 1st†has increased by about 30% compared with the same period of last year. From the perspective of the whole year, it is expected There will be a 20% increase. Consumers pay more attention to the after-sales service to face the promotion of the business, the consumer seems quite calm. “Some marketers have different attitudes before and after the sale. When consumers are interested in buying furniture and building materials, both the sales staff and the owner of the store are very good at speaking. They are very good at listening. When there is a problem finding a business, then Dodge each other, or use various excuses to force you to retreat." Mr. Li bought tiles before, the merchant's porter was damaged during the handling process, Mr. Li asked the merchant to replace but was repeatedly pushed, and finally did not. The industry believes that as of now, the actual purchasing power of consumers has not been greatly affected, the most important problem is that consumers have insufficient confidence in the market. In this regard, discounts and cashbacks can certainly cause consumers to purchase in a short period of time, but this is not a long-term solution. "Promotional activities frequently appear, consumers will gradually become numb." In order to make the offer "beautiful," many dealers began to openly bid on the price tag of the product, first raising the price and then launching the so-called discount. Some home improvement companies in the market have proposed similar slogans such as "customer first", but they do not necessarily represent the true availability of services. Some home improvement companies are very enthusiastic when they attract customers, but the quality of service is greatly reduced after installation or when maintenance is required. Building materials manufacturers often fail to provide services in a timely manner, or perfunctory things, causing consumers to suffer. A brand-name building material dealer said that consumers are now paying more attention to the added value of products such as company brand, corporate image and service level. Service has become an important bargaining chip, and it is necessary to have huge financial support to establish a standardized after-sales service organization. The quality of employees and management of all aspects must also be kept up. Consumers must also remain rational in the promotion campaign of merchants. Before placing an order, you should see the details of the after-sales service, and clearly identify the warranty period and warranty items of the home improvement project, furniture, and building materials, so as to avoid disputes with the merchant after purchase.
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