Online shopping Tao Wei looks beautiful

Today, online shopping has become the mainstream shopping model for the younger generation of consumer groups, and even catch up with holiday promotions, the scene can be described as a hot one, but online shopping ceramics do not see the quality and actual effect of real products often result in unsatisfactory situation after buying home. Online shopping ceramics are always "looks beautiful," and quality problems may require consumers to actually use the products after purchase.

Although the quality of online shopping has been tested, the survey pointed out that when buying ceramics and other building materials, consumers in different channels value the quality of the product most, followed by the price. Offline consumers mainly use physical stores as the main channel for understanding product information, while online consumers choose the Internet. 44% of offline shoppers will also know about products online, while up to 60% of online shoppers will go to physical stores at the same time. This shows that physical stores are always the main channel for consumers to understand product information.

Through the above information channels, offline buyers are most aware of environmental performance, followed by price discounts; while online buyers are just the opposite, the most known is the price discount, followed by product performance. This reflects the different values ​​of consumers in different channels. After the purchase of ceramics and other building materials, online consumers are paying close attention to environmental protection issues. Online consumers are most concerned with quality issues after purchasing building materials such as ceramics.

And the biggest advantage of purchasing and prudent online shopping is the price, so many consumers feel that online shopping must be cheaper than physical stores, but in fact it is not the case. A brand of a water-saving toilet, at its Tmall flagship store marked the price of 599 yuan / square meter, but in the city store inquiry, the price is only 559 yuan.