How to develop high-speed decorative hardware enterprises

What is the rapid development of enterprises, the author believes that the so-called speeding development that the company in a certain period of time and space to maximize the market demand, to achieve the maximum utilization of corporate resources. Based on the above definition, our research on the sample studies the ultra-high speed development of enterprises from two dimensions: time and space.

How to develop high-speed decorative hardware enterprises?

I. Background of the macro market space In June 1998, the National Conference on the Reform of the Urban Housing System and Housing Construction was held. Subsequently, on July 3, the State Council issued the "Notice on Further Deepening the Reform of the Urban Housing System and Accelerating Housing Construction." This "Document 23", which was later regarded as a program for the reform of housing, formally opened the housing system reform centered on "removing welfare housing, realizing the monetization and privatization of residential housing". The welfare housing allocation system that lasted for nearly half a century has endured its life, and “marketization” has become the subject of housing construction. At the same time, a series of measures for housing financial services have given the Chinese more room and freedom in housing. Since then, the rapid development of real estate in China has opened. The building decoration hardware industry, which is closely linked with real estate, has also entered an era of high-speed expansion of the market. During this period, all companies in the building materials and decorative hardware industry have been driven by this huge market. In the same market opportunities, opportunities are fair and equal. Therefore, whether or not the building material decoration hardware enterprises can achieve rapid development can not deviate from the overall macro environment, and they are all based on the huge increase in market capacity. For the rapid development of building materials and decorative hardware in the macroscopic state of non-increasing market capacity, this article does not delve into in-depth research and discussion, only studying the ultra-rapid development of building materials decoration hardware enterprises in a state of dramatic market growth.

Second, the rapid development of the key words in the building materials decoration hardware industry companies for the sample study, we can easily find several large time interval characteristics. Since 1990-2000, during the era of “products are king”, most of the brands in the building plastics, building electrics, sanitary ware, and flooring industries of the vertical and horizontal building materials decorative hardware market have been established during this time period. Many companies at this stage, driven by the reference of new technologies from abroad, the guidance of national industrial policies, and the guidance of market demand, quickly develop products to be put on the market, fill in gaps, and innovate products, etc., to make articles around products. In this era, building material decoration hardware companies can grasp the links of product development and manufacturing, and if these two elements are well controlled, they can enter the track of ultra-high speed development. As for marketing from EMKT.com.cn, it is relatively simple and does not require too much attention. It started in the lighting market of Guzhen Town, Zhongshan, Guangdong Province in the early 1990s, the eastern lighting market in Wenzhou, the market in Linyi, Shandong, etc., wholesale and multi-level logistics. The market is the most obvious feature of marketing in that era.

From 2000 to 2008, during the era of "Channel is King", after the baptism of product competition, building material decoration hardware companies in this time segment can step into the ultra-high speed development track by grasping the two elements of advertising and channels. Advertising warfare and terminal warfare have become the main melody. A large number of building materials and decorative hardware companies have invested a great deal of manpower, financial resources, and material resources in brand packaging, advertising, and channel construction. Through the brand packaging planning, advertising bombing, and the construction of ground channels to accelerate personnel advancement has led to a number of ultra-fast development companies. The key to the development of ultra-high speed enterprises in this era is to maximize the balance between the three main elements of product mainstream + brand communication strength + channel construction speed. Therefore, the professional building materials and decorative hardware markets of all provinces and cities nationwide have mushroomed. Among them, the international and domestic building chain hardware giants have also expanded significantly.

Since the 2008-to-date period, in the era of “channel diversion”, the same product with different prices has allowed consumers to vote with their feet, which has brought about vigorous development of e-commerce that greatly reduces transaction costs, diversification of online and offline business channels, The traditional advertising position theory and terminal theory have been greatly impacted. The large-scale building material decoration hardware market has also faced a new round of impact. The difference in transaction costs between regions and the concealment of channel stocking have caused differentiation in the original channels. Fission. The transaction volume of traditional channels of building materials and decorative hardware is being hidden or eroded by the mode of warehousing + express logistics hidden in a certain corner.

In summary, how can today's building materials decoration hardware enterprises develop at a high speed? From the analysis of the above two dimensions of space and time, how can today's building decoration hardware enterprises enter the ultra-high-speed development track under a macro-environment where market capacity is steadily increasing? Chen Wenwen believes that: 1. Look forward to the key words of competition in a forward-looking way; 2. Business model of top-level design; 3. Balance the systematic marketing promotion; 4. Be good at online and offline operations on two fronts; these four elements are: Whether the building material decoration hardware enterprise can rapidly develop the core key points and grasp the planning and design of these four elements will soon have the foundation for entering the ultra-high speed development of the enterprise. Of course, if both of these four factors are at the same time, the competitors in the same industry will finally compete. The end of the weapon is the speed --------- martial arts in the world.