Good prospects for electric tools

The power tool industry has actively introduced technology to promote its own strength, China's rapid development, and the integration of foreign exchanges. In the power tool industry, rapid development has occurred in recent years, but in comparison with foreign related companies or at a backward level. Luo Baihui believes that this technology is very important for the rapid development of the electric tool industry. The power tool industry is a high-tech industry. Enterprises must actively introduce relevant technologies and enhance their own strength.

The power tool industry belongs to the advanced equipment manufacturing industry and enhances advanced manufacturing in services. Electric tools are widely used in aerospace, high-speed rail construction, shipbuilding, automotive, and other advanced equipment manufacturing and construction roads, decoration, wood processing, metal processing and other production areas.

The global power industry can be divided into three levels: technical level, professional level and family level according to the technical requirements and application fields of products. Among them, industrial-grade power tool products are mainly used in workplaces with high processing accuracy or high environmental protection requirements, such as the aerospace field, with high technical requirements, higher profits, and small market coverage; Grade power tools are mainly used for occasions with low precision and long running time, such as home decoration, simple decoration, etc., with low technical content and low profit. China's largest power tool manufacturer produces household-grade power tool products. The product sales price is the main means of competition, all in a low, disorderly competitive state.

The level of gross profit of professional electric tools in technical content, application scope, value-added products or products is much higher than home-made products. Professional-grade power tools have their own power, high speed, long motor life, can continue to work long hours, high technical content, high profits, a wide range of markets, high barriers to the industry, high brand value.

China's domestic power tool market has been firmly controlled by Bosch, Germany and other Japanese giants such as Hitachi. Luo Baihui pointed out that in recent years, foreign brands’ domestic market share has declined, and Richard’s power tools have risen, expanding market share and replacing imported brands. In the top four of the domestic market share, Richard is the youngest star, but it is the fastest growing rookie, the factory has a certain production from seven years, and has become the first four market share, chasing in recent years History of the German Bosch, the trend of Japanese livestock ranching.

Under normal circumstances, the domestic electric tool industry, the production of self-made home-level power tools products accounted for the vast majority of companies, forming a product line of professional-grade product factory is extremely rare, low industrial concentration, the lack of leading enterprises. From the perspective of development trends, the industry shuffling of domestic brand experience has finally formed some leading enterprises and standardized and orderly situations; between domestic and foreign brands, the market share will be redistributed and domestic brands will continue to replace foreign brands. Internally integrated industry needs will be celebrated by business leaders.

It can be foreseen that Richard is a listed company with only one major tool. He has the opportunity and the ability to stand on the stage of the capital market to promote the restructuring of China's power tool industry and reform of the model. To consolidate the occupied market and further cultivate and open up new markets, Luo Baihui proposes to focus on the following aspects in the future: to improve product quality and accelerate the development of new products. Special emphasis is placed on accelerating the development of battery power tools, electronically controlled power tools, and constantly improving power tools and product quality.

Improve product structure, comprehensive service capabilities, electric tools market situation is very good, but the problem is that domestic electric tools have a poor domestic sales market structure, electric tools, the most traditional high-speed electric tools and general standards of carbide tools.