At present, the hot market in the furniture market has continued to increase. From January to October, the enterprises above the designated size in the furniture industry last year completed a total industrial output value of more than 410 billion yuan, an increase of 25.53% over the same period last year. At the same time, furniture consumption is gathering closer to big brands. With the increase of stores, the number of furniture products entering the Central Plains continues to increase, competition intensifies, and the success of the brand needs to be tested by the market. For consumers, it is also very tiring to choose furniture. There are more brands, more competition, more benefits, and wider choices. As the eyes are picking flowers, shopping for furniture in shopping malls is very difficult for consumers. Field mental and physical challenges.
Consumers this year's most important quality self-identification gradually rational
If you want to count the hot news of China's home furnishing industry in 2011, the Da Vinci incident will certainly be among them. How much impact the Da Vinci event will eventually have on China's home furnishing industry can not be measured so far, but it is certain that the scope of the incident will not be limited to a few manufacturers, a few production bases or a few categories of household products, For consumers, it is a little more cautious. Industry insiders analyzed that in this year's market-regulated environment, rigid demand has become the main force of consumption. At the same time, the "Da Vinci incident" has caused a huge impact on the industry, and also sounded the alarm for consumers and promoted consumers. Focus more on the furniture itself.
Furniture consumption, quality, brand, price are the core of consumption, consumption is more and more rational, and choice is more and more practical. There are many masters in the private sector to identify the quality of products. They often start with the pros and cons of the process and self-assess the quality of the products. At the same time, consumers are pursuing product comfort, and they have much higher requirements for product quality and overall design than before.
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Inventory of the consumer core of the furniture market: quality brand prices
Brand showdown more popular eco-friendly furniture
In recent years, with the enhancement of consumers' environmental awareness, after home decoration, in order to eliminate the harmful gases remaining in the room, consumers generally choose to renovate and stay at least 3 months, which brings great inconvenient. Furniture with environmentally friendly and healthy materials, user-friendly design, and smart home appliances have become consumers' first choice. Therefore, environmental protection has also become a major selling point of the furniture industry this year.
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In the case of the same price, consumers are more inclined to choose to buy branded furniture products . Products without a brand are low-value-added and uncompetitive products that will eventually be eliminated by the market. There are many Chinese furniture brands , but their market share is still very limited. Only by enhancing brand awareness can they become the main way to promote the development of enterprises. Furniture brand companies are paying more and more attention to the establishment of their own brand image, Qumei, Yipinyuan, Hemeijia, Stanley ... In the strong competition, they are vigorously increasing the number of independent stores and updating the brand image, with a view to self-cultivation and accumulation.
With consumers' admiration for quality, solid wood furniture has become a bright spot and a hot spot this year with a strong momentum. In the past two years, 100% log furniture is no longer only low-cost tree species such as pine. Cherry, ash, walnut, white oak, oak wood, ebony and other trees have begun to get rid of the role of decorative panels and become furniture. Substrate.
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Pan Xilong, general manager of Yipinyuan, believes that due to the influence of market regulation, adjustment of industrial structure, re-segmentation of consumer market, and increase in operating costs of enterprises, many companies in the furniture industry find it "difficult". However, he believes that this " "Difficult", to be precise, has slowed down the growth of the furniture industry this year, and at the same time, the entire industry has begun to enter the era of meager profits. However, as the furniture industry is facing a new round of reshuffling, production and consumption are moving closer to large brands. For large-scale enterprises above designated size, their productivity and sales force have greatly increased the overall level of the furniture industry this year.
Wang Feiyue, the person in charge of Tuscan furniture, said that for furniture companies, the production of furniture is a systematic project, and environmentally friendly furniture reflects the company's comprehensive production capacity, not just the use of environmentally friendly materials, many factors will affect Environmental protection quality, such as the use of edge-sealing hot melt adhesives, door panel paints and other raw materials, formaldehyde is widely present in these raw materials. At the same time, the processing technology and the design level of the enterprise will affect the environmental performance of furniture. (Litian)
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