Responding to the EU's "green threshold" Furniture and wood products export enterprises set off a "green trend" The furniture industry is China's light industrial products export representative industry, and is also one of the main forces of "Made in China" to enter the European market. However, information from the 112th Canton Fair is showing that the new environmental protection rules for wood products to be implemented by the EU may create a new “green thresholdâ€, which will impact the export of Chinese furniture and wood products. The good news is that many Chinese furniture and wood products companies are crossing this “threshold†through transformation and upgrading and the introduction of high technology. At this year's Canton Fair, in the view of many companies, green and environmentally friendly products will enable enterprises to gain long-term competitiveness. In the future, increasing the share of environmental protection and low-carbon products exports will become China's adjustment of export commodity structure and enhance international market competitiveness. An important means. Short-term orders show that exports are cold. Guangdong is a major exporter of furniture in China. Statistics from Guangzhou Customs show that in the first three quarters of this year, Guangdong exported 11.35 billion US dollars of furniture and its parts, a year-on-year increase of 4.7%. Especially in September, Guangdong exported 1.4 billion US dollars of furniture, an increase of 22.8%. Li Wenfeng, vice president of the China Light Industry and Commerce Association, said in an interview with reporters that from a nationwide perspective, the total export value of furniture has increased by 30% year-on-year. Although the data started to turn better, many exhibitors still feel cold. "The number of purchasers entering the museum this year is more than expected, but many people have said that they have to wait until they have evaluated before deciding whether to place an order." Fang Hongda, deputy general manager of Guangzhou Guojing Office Furniture Co., Ltd. for this year's Canton Fair The results are very low. In addition, there are many exhibiting furniture and wood products companies. In this year's Canton Fair, there were very few European customers who had frequent business contacts with the company in the first half of this year. The new regulations "green threshold" emerged compared with the order cut, the increasing environmental protection requirements in Europe and the United States made Chinese furniture and wood products companies worse. At the beginning of this year, the US Senate passed the "Standards for the Standardization of Formaldehyde for Composite Wood Products", which was officially implemented on July 1, again reducing the formaldehyde release limit for wood products sold and wholesale throughout the United States. Subsequently, the EU also officially passed the "Wood and Wood Products Regulations and New Environmental Design Directives" in September this year. According to this directive, which will be officially implemented on March 3, 2013, companies attempting to enter the European market must submit timber sources, harvesting countries, tree species, wood volumes and logs, regardless of the link in the wood production, processing and sales chain. The supplier's name and address and other basic information confirming the legitimacy of the wood source, otherwise it will not be sold in the EU market. How do you view the relevant measures in Europe and the United States? Some Chinese companies consider this to be a “green trade barrierâ€, which aims to protect the competitiveness of domestic industries and reduce the entry of such goods from foreign countries; but in the eyes of more Chinese companies, this is more like a kind of "Green threshold." "Protecting the environment is the common responsibility of consumers and enterprises. Adhering to the green and environmental protection concept is also the trend of the world. We are a big manufacturing country and we should also bear corresponding social responsibilities. I think that although enterprises have difficulties, they should go from positive aspects. Look at these instructions and initiatives.†The person in charge of a wood products company in Wenchuan, Sichuan, said this. For Chinese companies, the pressure of the “green threshold†in Europe and the United States is mainly reflected in the incidental costs incurred by developing countries in the process of catching up with the environmental protection concept of developed countries. “Low-carbon†and “environmental protection†swept the furniture industry from “green barriers†to “green thresholdsâ€, and the change of words showed a change in the concept of Chinese enterprises. Faced with the threshold, many Chinese companies have begun to respond positively through raw material substitution and production process improvement. In fact, at the Canton Fair, “green†and “low carbon†have become a trend. Some companies have developed eco-friendly design solutions that save more wood. The staff of Guangdong Yihua Wood Co., Ltd. said that although this company mainly produces solid wood furniture, the current products will be used to shape the edges of the production materials into a square bump, linking the remaining materials together. Use it, “The wood that is connected in this way is sometimes stronger and more environmentally friendly than the whole wood.†Some companies have also replaced the wood with new materials developed. Hebei Xinsi Gangmu Furniture Co., Ltd. introduced furniture made from non-polluting polycarbonate at this year's Canton Fair. Li Yujie, the company's business manager, said that although the cost of each new mold developed has reached more than 500,000 yuan, it has greatly reduced labor costs. "More importantly, raw materials and products are green and environmentally friendly, and conform to the modern trend." China Light Industry and Commerce Association The person in charge said that in recent Canton Fairs, whether or not green environmental protection products can be produced has become one of the decisive indicators for Chinese exhibitors to obtain booths. Increasing the share of environmental protection and low-carbon products exports will be China's adjustment of export commodity structure and international enhancement. An important means of market competitiveness.
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