At the 22nd Furniture Fair, the sellers were hot and the buyers were bustling. It seems that the same events as the previous exhibitions hide the new opportunities and new contradictions in the new era. Since the financial crisis last year, Dongguan's OEM manufacturers have been panicked. After falling down a small factory, the rest of the company has turned to the domestic market and built its own brand. After April, orders from Europe and the United States did not improve, and orders from Southeast Asia rose slowly. The manufacturer has another order, and the problem comes: it takes 5-8 years to cultivate its own brand to stick to it, or return to the simple operation of export. Going inward: The product must be a live channel to adhere to the Dongguan Huawei Group, which has been selling domestically for 10 years, and has been doing Chinese furniture for 10 years. For the furniture exhibition, they abandoned the Chinese style for the first time and played a mix and match. "The market demand has changed, we have to have new attempts." Su Weijun, marketing director of Huawei Group, told reporters that due to the small-sized apartment of 80-120 square meters, the Chinese-style furniture is too small to occupy the land. So we launched a new mix of casual and Southeast Asian styles. “The market response is not bad. More than a dozen dealers have already set new products.†In addition to bringing new products, more domestic manufacturers are coming to the exhibition to build channels. In Hall 3, there is a small booth of 40 square meters that is crowded with water. The furniture inside is black and white light panel leisure furniture. Tan Yingu, manager of Dongguan Tianmei Furniture Co., Ltd. told reporters: "We have been doing this brand for 6 years, all of which are fashion furniture and do domestic sales. This time I am looking for excellent agents. Although there are many customers, we We must also review it carefully.†At present, the brand has more than 400 agents in the country, but manufacturers are still looking for good domestic sales channels. I love my family's furniture. I love my family and put a notice at the entrance of the booth to identify the agents in the area. Ms. Wang, a buyer from Chongqing, has been operating furniture in Chongqing for 10 years. She told reporters that the exhibition was to find a new brand agent. “I have represented 3 brands. I will go to the National Furniture Fair. The exhibition in Dongguan is the most professional. Exhibitors are looking for good channels and dealers are looking for products.†Going outward: Focusing on foreign markets only Dongguan Dingxing Furniture Factory is a home-grown thick street furniture enterprise. The Dongguan Famous Furniture Exhibition has been held for 22 sessions. They have come to the 22nd session, but each session only welcomes foreign businessmen to negotiate. For the reporter's interview, the boss Mr. Lin tells the truth, does not welcome or exclude, the reason is still one, 100% foreign trade enterprises only focus on foreign markets. Even at the end of last year's worst foreign trade environment, Mr. Lin did not intend to switch to domestic sales. "One is that the cost of the brand is too high, and the second is that the sales channel is difficult to build. Third, the competition in the domestic market is becoming more and more fierce." Mr. Lin summed up three points in one breath, and he was clear that he was not thinking that he had not moved domestically. Since July this year, Dingxing Furniture has increased its orders, but Mr. Lin is still very cautious and still waiting. The implication is that he is waiting for the best time for foreign trade orders. Both inside and outside: To test the decision-makers of the company, Dongguan Yangchen Furniture Co., Ltd. should be worthy of commemoration in 2009. Last fall, the first time I participated in the famous furniture exhibition, it was not very successful. The second time I participated in the spring exhibition this year, I became a hit in the domestic market. In half a year, there are already more than 180 dealers. The biggest problem now is supply, 7 factories and 1 factory to supply domestic products, but the supply pressure is obviously great. However, the rebound in foreign trade orders has also put the supply capacity of the other six factories in Yangchen to be tested. How to balance the supply channels of domestic and foreign trade is testing the decision makers of foreign ministers. In addition, Dongguan Yusheng Furniture is very courageous in the internal and external issues. Yu Sheng is very awkward for laymen, even in the furniture industry. It is such a manufacturer that does not love suffocating, but in the early 2009 when the furniture industry environment was the worst, the joint venture of the famous Danish brand - MAXSOFT Mai Shi sofa. The most legendary is that Sheng Sheng was originally a foundry of MAXSOFT. "Export will continue to do. It will walk on two feet, domestic sales should account for 30% of the total output." Mai Shengchang, chairman of Yusheng Furniture, told reporters that he had planned to do domestic sales last year, and the financial crisis broke out just for him. The opportunity. “Now it is time to do domestic sales. It is estimated that it will take 3 to 5 years to open the domestic market.†He said that in the future, domestic sales will account for 3 percent of the company’s output. “The domestic furniture market is very mature, and I will not be able to enter it any more.â€
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