[Analysis] Furniture set off a spring offensive high house prices forced furniture slimming

The high temperature does not drop the house prices, which makes the indoor furniture become small and exquisite... On January 16, the reporter learned from the spring direct sales week of Chengdu brand furniture opened at the Shawan International Convention and Exhibition Center. The trend of domestic furniture is developing in the direction of efficient use of space, while the small footprint and high practicality are not unrelated to high housing prices. Brand furniture set off a spring offensive On January 16, nearly 100 local well-known furniture manufacturers in Chengdu gathered in Shawan International Convention and Exhibition Center, claiming that the largest-scale brand furniture factory direct sales action in Chengdu history began. According to the person in charge of the organizing committee, the direct sales week is a new round of preferential storm launched after the Chengdu New Year Happy Shopping Activity, following department stores, digital home appliances, medical and health care, etc. During the direct sales week, there will be factory direct sales, delayed delivery, and enterprises. The boss signed and sold a lot of promotional activities such as buying furniture and so on. The total profit of the merchants was more than 10 million yuan. The one-buy furniture event launched by Direct Selling Week was highly sought after by the public. Since more than 30 expensive furniture including the living room three-piece suite, the four-piece bedroom and the sofa only sold one yuan, many consumers lined up to grab the cause. . Not much will be, there are a number of long queues in front of the main venue. At the same time, the activities of some merchants to fill out the questionnaire to send gifts also attracted a crowd of people. In just over ten minutes, the merchants who can't stand it can only beg for mercy. "Please don't line up the people behind us. Our quota is already full!" The elderly choose furniture for their children and emphasize the practicality. The housing prices are high, forcing the furniture to slim down on the day. All kinds of beautiful and elegant sofas are undoubtedly the protagonists of Direct Marketing Week. The reporter quickly noticed that these sofas are generally multi-seat and look very spacious and comfortable. However, when the reporter asked the exhibitors whether the big sofa is popular today, they were accidentally jokes by the business as a layman. Many merchants said, “These sofas look very spacious, but the floor space is very small, mainly because of the high space utilization rate. Because the house prices are getting more and more expensive, the small size is the first choice for young people, so we are constantly considering the design of the sofa. For example, we want to let the sofa squeeze a little to sit on a dozen people, because the small size of the house must receive guests in the living room." Many consumers told reporters that choosing furniture to consider practicality is the first principle. Wang Popo said that she was choosing furniture for her son's new house. She wanted to send a set of sofas to her son. "Now the house prices are high. Ordinary people can only choose small houses. Only the living room is slightly larger, so choosing a sofa is very important. It is not only good to look good but also practical.” Health concept furniture has become a star In addition to the popularity of practical furniture, many health concepts and innovative design furniture are also very eye-catching. The reporter saw that bamboo-carbon sofas with patents are favored because they can effectively reduce the concentration of formaldehyde in new houses. The power switch decorative painting attracted many people to stop because the power distribution box on the wall disappeared into the invisible. According to the organizing committee, this spring brand direct sales week for Chengdu brand furniture was hosted by the Sichuan Chamber of Commerce for Import and Export of Furniture and New Oriental Strategy Co., Ltd., and the exhibition will last until January 20. As the largest direct sales of furniture in Chengdu in the history of Chengdu, the well-known brand enterprises, all-friends, good scenery, Levi's, Langdu, the South, and the pioneers all appeared in the exhibition. There are thousands of different kinds of furniture in the exhibition area of ​​nearly 10,000 square meters. Living room furniture, bedroom furniture, dining tables and chairs, home accessories and other categories.

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