Debt crisis in Europe and the United States intensifies the development of China's ceramic industry

According to customs statistics, from January to July 2011, Guangdong exported ceramic products worth 3.12 billion U.S. dollars, an increase of 20.3% over the same period of last year. The growth rate was 0.9 percentage points lower than the first half of the year.

From January to July, the main reasons for the increase in the export of ceramic products in Guangdong were the strong demand in the major export markets and the steady growth in exports. Domestic ceramic machinery, chemical raw materials and other products are increasingly concerned by emerging markets represented by India, Vietnam, and Indonesia. Demand is increasing day by day. As the impact of China’s equipment in Vietnam grows larger, it comes from The investment intensity of local ceramics factories in Vietnam has been continuously strengthened, and the direct purchase of equipment from China has been increasing. Many local ceramics factories have now fully accepted Chinese products and technologies. According to customs data, from January to July this year, Guangdong Province exported 5.875 million US dollars of ceramic products to Vietnam, a rapid increase of 27.9%, an increase of 7.6 percentage points over the overall increase. In addition, China is the second largest ceramic tile importer in the United States, and China's antique diamonds are the most popular in the U.S. market. This shows that as the demand of the export market continues to increase, the export of ceramic products has steadily increased.

Second, production costs have risen. Passive price increases have also led to higher exports. Since the beginning of this year, China's PPI (industrial producer price index) and CPI (residential consumer price index) have all increased. From January to July of this year, the ex-factory price of industrial producers in China rose by 7.1% year-on-year; the purchase price of industrial producers rose by 10.4% year-on-year; the year-on-year increase of CPI was 5.5%. Driven by the big environment, ceramics companies' labor costs and material costs are rising, and corporate exports are in a situation of passive price increase, and they also support a high degree of export value.

The third is to increase the effectiveness of the expansion of emerging markets. With the development of the domestic industry for many years and the steady advancement of the strategy of going abroad for foreign trade, the ability of export to develop new markets has increased, which has effectively promoted the export of ceramic products. In the first 7 months, Guangdong Province exported 120 million U.S. dollars and 110 million U.S. dollars to India and Brazil, respectively, a sharp increase of 47.2% and 68.2%, faster than the same period in the overall export growth rate of 26.9 and 47.9 percentage points, indicating that with the export market Constantly expanding, expanding breadth and depth, and promoting the export growth of products is significant.

The main issues worthy of attention in the current ceramic industry and related recommendations First, the debt crisis in Europe and the United States has deteriorated, will squeeze the industry development space. The recent short-term economic prospects of the major economies in Europe and America are not optimistic. On August 6, the international rating agency Standard & Poor's downgraded the US’s long-term sovereign credit rating from “AAA” to “AA+”, which was the first time that the US government’s credit rating has been lowered since 1917; In July, the U.S. unemployment rate was still as high as 9.1%. The final value of the manufacturing purchasing managers' index PMI in the euro zone in July fell from 52 in the previous month to 50.4 in the manufacturing PMI, the lowest in 22 months; the consumer confidence index fell from the revised value of -10.3 in the previous month. -11.4, the lowest level since April 2011; the sluggish consumer demand in the external market will seriously affect the development of China's foreign trade exports. The lack of consumer confidence will inevitably reduce the consumption of ceramic products for non-daily necessities and further squeeze the industry's development. space.

The second is the disorderly development of the industry, low brand awareness, and weak export competitiveness. At present, the homogeneity of ceramic products is very serious. Many ceramic companies are keen on copying counterfeiting, resulting in a disorderly competition in the ceramics industry, and the ceramic companies' living space is getting smaller and smaller; while the ceramic companies' brand value is low, ceramic enterprises can not do at present. The main reason for being stronger and stronger; On the other hand, the frequent occurrence of consumer accidents in ceramic products in recent years has greatly reduced consumer acceptance of the ceramics industry, and the ceramics market has further shrunk. The company's living space has become narrower.

Third, exports were frequently investigated by foreign anti-dumping investigations, and the interests of the industry were greatly damaged. This year, the anti-dumping cases of ceramic products in our country are frequent. Taking ceramic tiles as an example, many countries currently impose anti-dumping penalties on China's export tiles, and some countries have a tax rate as high as 600%, which means that the gates for China's ceramic exports are slowly being closed. At present, South Korea, Thailand, Pakistan, India, Argentina and the European Union have gradually formed a situation in which ceramics exports to China have been completely suppressed by the East, South and West. In February of this year, the European Union launched an anti-dumping investigation against Chinese ceramic tiles and imposed a punitive temporary tariff of up to 73% on more than 1,400 domestic companies.[8]

Suggestions for this: First, encourage enterprises to independently research and develop, optimize product export structure, improve product quality, accelerate the integration of enterprise resources, and promote industrial transformation and upgrading; Second, fully utilize industry associations, closely track the latest developments in domestic and foreign markets, and actively explore emerging markets. Disperse trade risks and improve market risk resilience. Third, strengthen quality supervision and guidance, improve industry access threshold, improve product quality management system, and enhance international competitiveness.