Actively promote the development of the jewelry industry
As the building decoration industry moves towards specialization and subdivision, the demand for personalized decoration becomes more and more intense. "Soft Decoration" began to show strong development momentum with its convenience, variety and environmental protection. In the past two years, a large number of commercial spaces such as hotels and model houses have begun to choose soft decoration as an important part of their decoration projects. The rise of "soft decoration" consumption has spawned a large number of soft decoration design companies. Jewelry product production and distribution companies have also become unprecedentedly active, actively developing and expanding the soft decoration market. The concept of "light decoration, heavy decoration" is increasingly recognized by more and more consumers. Industry insiders could not help exclaiming that the era of "Chinese home furnishing decoration" has arrived!
"In the past, loose and numerous home decoration companies have ushered in a period of vigorous development with the development of soft clothing. The entire home accessories industry is forming an industry force." The Secretary-General of the National Chamber of Commerce and Industry Furniture Decoration Industry Association told reporters, " The development of the concept of "soft decoration" has created a new development opportunity for the development of the home furnishing industry. "But the jewelry industry is also facing some challenges. On the one hand, the jewelry industry has not yet had a big brand enterprise with a market share of more than 5%, and there are plagiarism in design. Disadvantages; in the past, there were relatively few large-scale home accessories distribution companies in China. The business model of accessories was mostly the rental of scattered wholesale market stalls. For the soft decoration industry, such a variety of items and materials are involved. Need a certain brand display space, there is room for improvement. "
Home accessories store explosion
The demand space of the domestic home furnishing market is gradually becoming unprecedentedly widened by strong consumption, and some large home furnishing stores have also accelerated the layout of the jewelry market in China, such as B & Q and IKEA. As early as the beginning of entering China, Take jewelry as an important category and set up a special home decoration area. The Taiwanese jewelry store Teriwu has also set up large stores in Shanghai, Beijing and other places, and continues to expand its domestic business.
In addition to the rumors that the Merrill Lynch Home Expo will be transferred to home decoration this year, the Shunde store Louvre has also been preparing for the jewelry lighting city project since last year, and it has officially opened in May this year. The project is located in the southern area of ​​Jiabo Center, with an operating area of ​​50,000 square meters, becoming the first large-scale high-end jewelry city in Guangfo District. According to Mr. Liu, general manager of the Louvre Jewelry Lighting City, the main decoration, lighting, floral, and other home accessories are based on nine styles. He said, "At present, enterprises in the jewelry industry are mainly small and medium-sized enterprises, and they need to rely on influential platforms to promote their development. The store will gather the industry, enterprises and other forces of the society to jointly promote the development of the jewelry industry."
In addition, the reporter also found at the Mercure Center in Guangzhou. Huahua World Furniture Museum found that many home accessories stores have appeared in the original furniture brands. The Jisheng Weibang Home Expo Center has always had a large area for carpets, decorative paintings and other accessories. Driven by the booming development of jewelry companies, the home furnishing distribution industry in the Guangfo area has shifted from scattered to concentrated, from low-end to high-end, and from single to professional.
Soft decoration development test designer
The rapid development of the soft decoration industry has spawned and driven the development of a large number of home decoration companies. In turn, the development of the home accessories industry also calls for a large number of accessories and designers with professional skills and high quality. Ou Wuxiang, deputy secretary general of the China Building Decoration Industry Association, said, "China's home accessories industry still has a lot of room for development. In the current period of immature development of the domestic soft decoration market, accessories designers are not only people who serve home decoration, but also It plays an important role in cultivating consumer groups, and soft decoration designers must provide high-end and effective guidance for home decoration and related industries to promote the development of the industry. "
Zhang Chuanxi, secretary general of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, mentioned in his speech, "In the field of production, home furnishing manufacturers are weak, and there is no branded enterprise so far. The soul of soft decoration products is design, and the product life cycle is Short. Only the trend-setting and unique style of soft-installed products have a market. For enterprises, the test is whether they can produce products in the shortest time to meet the market trend. "This not only requires the efforts of corporate designers, Need more guidance and promotion of accessories.
It is reported that the "Tenth National Advanced Training Course for Soft Fitting Decoration Engineers" has been held in the Louvre Jewelry Lighting City from June 5th to 8th.
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