2010 User Investigation Report on Cabinet Consumption

The kitchen best reflects the warmth of the home, and the protagonist of the kitchen is the cabinet. The choice of cabinets becomes the top priority for home improvement. Summer is an annual decoration season. The kitchen is an integral part of every family and cannot be ignored in the renovation process. At present, what are the consumer attitudes towards consumerism in Chengdu? What are the consumer trends?

Brand shop: Cabinets

Survey Background: In order to comprehensively analyze the characteristics of the Chengdu consumer market, effectively guide rational consumption, and allow consumers to better choose cabinets. HomeNet conducted a “Chengdu User Survey on Cabinet Consumption”. The investigation report will draw the results of the survey on the overall brand attention, cabinet prices, netizen purchase needs, and the selection of materials in various parts of the cabinet. The report will serve as a reference for guiding consumers to actively and rationally consume.

About half of the netizens surveyed said that they would purchase the cabinets in the near future. Among them, 73% said they would participate in SouFun group purchases, and 27% of netizens said they would be determined depending on the situation. Survey shows that 36% of netizens have purchased cabinets, and nearly half of netizens said they have joined Soufun. It can be seen that the degree of support and recognition of online shopping for users is still quite high. According to another data, 65% of netizens are willing to invest 5%-10% of the total budget/cost of the cabinet. It can be seen that the proportion of netizens investing in cabinets is more sensible, and the total budget for cabinets is in the renovation. It also occupies a very important proportion.

Today, the market price of cabinets is relatively large, ranging from a few hundred yuan per meter extended to a low price, and from several thousand dollars per meter extended. Different materials will also lead to price differences. Survey shows that 33% of netizens can accept 1000 yuan/min below, 40% of netizens can accept 1000-1500 yuan/mm, 18% of netizens can accept 1500-2000 yuan/mm, and 9% of netizens can accept it. 2000-2500 yuan / Yanmi, 2,500 yuan / mm above the cabinet without the choice of friends. 1000-1500 yuan / Yanmi price range of product quality is guaranteed, the price is also accepted by most users, is the mainstream of the market.

Users with a budget of RMB 3,000 to RMB 8,000 are more likely to choose cabinets of RMB 1,000-1,500/mm, and users with a budget of RMB 8,000 to RMB 12,000 are more likely to choose cabinets of RMB 1,500-2,000. In general, the prices chosen by netizens are generally consistent with the budget.

Links: Qi Jia Photo Show: Back to Basics Practical Cabinets

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