"Filling pots and kettle grinding scissors -" Thirty years ago, the hardware of Zhejiang Yongkang's older generation took the burden and opened the door and shouted. They walked through the streets and appeared in various cities and villages in Zhejiang, repairing small hardware. In the past, they relied on it to survive; 30 years later, China’s 800 billion hardware industry, of which more than 100 billion output value came from this place.
From craftsmanship to creative transformation
Lu Qiang, 62, is the chairman of Zhejiang Hals Vacuum Vessel Co., Ltd., and his company was one of the top 100 taxpayers in the country last year. The old man, who was one of the local craftsmen 40 years ago, was able to make a living. At the age of 18, he packed up his simple luggage and went out to learn to play iron. He made small farm tools such as hoes and sickles in Anhui and Hangzhou. .
Today, his company has become the designated supplier of the World Expo, and the series of vacuum flasks with the LOGO of the World Expo have also become a souvenir or gift for tourists. "Being able to become the official manufacturer of the Expo will have to meet many requirements and conditions, especially the quality of the products should be excellent." An executive of Hals told the reporter with the product.
Among the series of Expo mugs, one of the orange cups with handles is particularly eye-catching. The staff pointed to a small switch on the handle of the cup and said: "This small design makes the cup hang in It is very popular on the bag or on the wall, especially for traveling or outdoor activities."
And this little design idea came from the hands of a student, Jun Jun, who was discovered in the design competition. Since 2006, Hals has participated in the China Hardware Product Industrial Design Competition for five consecutive years, and has inspired product design inspiration from the design competition. At present, Hals has 77 authorized patents and 29 new patents are pending, including 1 invention patent.
From exporting craftsmen to creative product development, Yongkang has been around for more than 30 years. In the meantime, he experienced imitation, patent lawsuits, anti-infringement patent lawsuits, etc. Local people familiar with the development of Yongkang hardware industry told reporters that the model ability of Yongkang hardware industry is very strong. As long as there is a new product in the world, one week later, Yongkang market will be able to Appeared, however, in recent years, Yongkang has also increased the number of such legal cases. Therefore, some forward-thinking entrepreneurs like Lu Qiang began to carry out independent research and development design.
Transformation and upgrading start from the core
Cheng Keke, director of Yongkang Science and Technology Bureau, told reporters that the annual output value of the hardware industry in China is about 800 billion yuan, of which Zhejiang's output value is about 245 billion yuan, accounting for one-third, while Yongkang (Yongwuyu) is over 100 billion yuan, accounting for national output. More than 15%.
"However, Yongkang's hardware industry also has low and small scattered phenomenon, and there are three bottlenecks restricting industrial upgrading: industrial design, abrasive manufacturing and metal surface treatment. The core is design and product design," Cheng Keke analyzed to reporters. Daily hardware and daily consumer goods are updated quickly, and the requirements for innovation are higher than other industries.
Therefore, the Yongkang Hardware Industry Design Competition was born in this context. It was founded in 2006 and has been the fifth this year. Last year, it attracted 76 colleges and universities and professional companies to participate, and received more than 1,800 works. Some schools even include the results of the competition in the school's graduate design. In order to improve the effectiveness of the competition, in recent years, the award-winning competition works will be redesigned and the secondary design works will be auctioned regularly. “These works are very popular among enterprises. Last time our second design auction was 230,000 yuan.†Cheng Keke said.
The industrial design competition has won a good social impact. The enthusiasm for corporate participation has been high. The participants have also expanded from the domestic to the surrounding countries and regions. Participants from Hong Kong, Taiwan, Singapore and other places have also appeared.
At the beginning of this year, the first batch of 22 national industrial design pilot units promulgated by the Ministry of Science and Technology of the Ministry of Science and Technology, Yongkang is the only county-level city selected unit, and the only one in Zhejiang Province.
At present, Yongkang Productivity Promotion Center has reached preliminary cooperation intentions with Beijing Institute of Technology, Qingdao Technological University and Zhengzhou Institute of Light Industry in accordance with the requirements of the pilot work, and integrated resources to jointly promote the establishment of the province's industrial design service alliance.
“So far, the industrial design of most hardware companies in our city has been handed over to foreign design companies. Local design companies have been difficult to get the favor of enterprises because of geographical and resource constraints.†Cheng Keke, director of the Municipal Science and Technology Bureau, said, “ Our goal is not only to solve the industrial design problems at home, but also to string together the provincial industrial design alliance, making the city a provincial industrial design base."
According to the plan of Yongkang City, the industrial cluster will be built in Yong (Kang) Wu (Yi) (Yun), forming a half-hour economic circle. Within this economic circle, Yongkang's self-planning positioning is “headquarters economy†and design and development center.
At the beginning of this century, after many enterprises in Yongkang completed their original accumulation, nearly 1,000 companies expanded to the surrounding Wuyi and Jinyun areas due to local land resources restrictions. They set their headquarters in Yongkang and set up processing factories in Wuyi or Jinyun, expanding the scale of production of the enterprise, achieved industrial expansion in the breakthrough area, and gradually formed the “half-hour economic circle†in Zhejiang.
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