Yu Yongfu: "Internet +" does not equal "+ Internet"

On April 28-29, 2015, the Global Mobile Internet Conference (GMIC) was held at the Beijing National Convention Center. Yu Yongfu, president of Alibaba Mobile Group, said in his speech that "+Internet" is a physical reaction, and "Internet+" is a chemical reaction. "Internet +" is not about cutting the original market, but reconfiguring the supply and demand, which brings huge increments and variables. For "Internet +", it can be summarized as 4 keywords. The following is a record of Yu Yongfu's speech.
Hello everyone! I am Yongfu. The word "Internet +" is a hot word, and I think it brings a good news and a bad news. The traditional Internet has ended. There are several mountains in the United States. After China has formed several major sectors, its innovation will continue to emerge. However, from the perspective of entrepreneurship, it is already a big opportunity to become smaller and a small opportunity to become bigger if you can Make a big business, congratulations on your lack of access to the net. For most people, entrepreneurship in this era is over.
At the same time, we saw a good news and opened a new door. What is this door? Everything is the Internet, that is, after ten years, everyone thinks that the center of our discussion must no longer be the Internet, because there was no "non-Internet" at that time. Now when you start a business, you can see that all the industries are not fashionable if they don't add an Internet. From the beginning of our Internet mobile phone, even our meat is full of Internet. I recently heard that the most exaggerated thing a brother is doing? Internet pinch, I have not experienced it, I thought for a long time, did the technique change the thread on my feet? Certainly not the case. But the Internet has become an artifact, and any industry can add to the Internet. This is good news.
But to calmly look at another question, what is changing? What hasn't changed? In fact, when everyone talks about the Internet, everyone can take a look. In fact, there are not many changes in the Internet. What is the change? In fact, it is not the Internet part. What changes are those people and things that are not part of the Internet. I think this is how we should calmly take a look at this "Internet +".
"Internet +" does not equal "+ Internet." If it is "+Internet", it is a physical reaction, but "Internet +" is obviously a chemical reaction. It is equal to hydrogen + oxygen is not equal to the mixing of two gases, it produces a violent chemical reaction, resulting in a new species "water", I think "Internet +" itself is not how to cut the original market, it Will bring huge increments and variables.
Let us look at it. If we have made a quick summary of the Internet in the past decade, from the economic point of view, the essence of the Internet in the past decade is to refactor efficiency and solve the problem of transparency and efficiency of information. For example, with the Internet, in fact, our service duration is no longer restricted, because the server can run 24 hours, no longer 8 hours of service, but 24 hours of service. What is the second improvement in efficiency? It is the width of your service. It is no longer considered whether you cover Beijing, cover Chaoyang District, cover Hebei Province, cover North China or cover China. It is a point of access to the whole world, and the efficiency has been greatly improved. The ultimate goal is direct supply. So this is the entire traditional Internet to today, from an economic point of view, I think the core is to solve the efficiency problem. But if we look to the future, I feel that opening this door will produce economic value far higher than the traditional Internet of the past decade. why? It refactors the core of the economy: supply and demand.
From the perspective of supply, we can make full use of the resources of the society. For example, let me give you an example. In fact, the daily usage rate of each person's private car is less than 2%, and 98% of the time is wasted. How to put this kind of idle resources as a new supply to the entire economic cycle will be a huge value. With this idea, we can think about it. As long as the idle resources are put into the economic cycle, it is a huge value. If you start a business, I suggest that friends have to consider it. If you are in Beijing, you will use a series of SLRs that Beijing people often use, and you change into a renting mode. In other words, Uber's model can be used everywhere, which is to reconfigure the supply and use the idle resources. Another latitude is actually creating new consumer scenes. Let me give you an example. For example, today is rainy day. I want to eat hot pot. If the weather is bad, I will not go out. At this time, I will reduce it as a demand, but some people are willing to send the hot pot to our house. This actually increases. A new demand. Therefore, from an economic point of view, "Internet +" will generate greater economic potential than the traditional economy, and will also create greater economic value.
I just mentioned the example of a special car, but for the case of taxiing, for example, from an economic point of view, I think the value is really small, because it is redistributed in a stock market. For example, in Beijing, there are a total of 80,000 taxis. You can get some people to get to the car more conveniently by taking a taxi, but there are other people who are more inconvenient to hit the car because your supply and demand are not. The total amount of change occurs, so the economic value of reconstruction efficiency and reconstruction of supply and demand is completely different.
Another change I think is about the entrepreneurs who brought this door open? The traditional Internet entrepreneurship is actually an opportunity for a group of people to start a business. You can talk about computer learning and IT learning. You can say that he is a maker, an elite, but for "Internet +" In fact, even people in all industries have the opportunity to participate in the tide of this venture. I think this can really achieve mass entrepreneurship and innovation.
But the more this is the case, I want to share with you at such a time, what is sharing? Awe, because each of us is doing business, we must pursue to run fast, on the one hand, we must pursue to run far. This is the most important thing we have when we start a business. On the one hand, we must run fast, on the one hand. I have to run far. The Internet runs very fast, but when it comes to the farthest place, what we need is the professional ability of the non-Internet, because it is a cross-border integration business. UC was actually "Internet + Mobile" at the time. We are not doing the Internet better than others. I am "mobile" better than others. Ali is not doing "electricity" well, the core wins in "business", Gaode is the same, "Internet + map", the Internet runs fast, but you have to run far away in fact, you need your lower body, need your Professional ability, this in turn I think that many of our Internet friends should have awe of non-Internet, because ultimately it is the success of professional ability.
I share a few examples. The first example, I take Gao De as an example. This is actually how the "Internet +" generates variables. The "Internet map" is used to see an electronic map on the Internet. But when it came to Gao De and turned it into a "mobile map," it produced a different chemical reaction from the original. For example, we have made different products based on the traffic big data cloud: In the first phase, we provide users with a representation of the road conditions. In the second phase, in the past few years we have let users know how to avoid congestion. A city like Beijing is definitely a city block. Since you can't make a car less, can you make the whole traffic flow more smoothly? This is actually a very important word of reputation, and we are working hard to enter the third stage: forecasting and forecasting traffic conditions.
In April, we released a new public service platform based on the high-tech traffic data cloud. We use the new model to realize the mode of transportation for everyone and me for everyone. We will handle the entire traffic committee and traffic management. The bureaus, traffic stations in various places, etc. all use this platform to connect them. The data owned by the Traffic Management Bureau is only a part of it. It is only on the main road. It is not distributed throughout the whole process. Its data is not as high as the data of Gaode. We are willing to open such data and capabilities to the whole society and solve an important problem. The problem of people's livelihood is transportation.
What is the other livelihood issue that is of the utmost concern to the whole society today? Environment, this year has a film - "Under the Dome" - let us have a new understanding of the environmental issues. So there are actually a lot of supporters behind this. This is also Gaode and IPE, which is the public environmental research center. Why should we cooperate? We can see the changes in the entire air environment on the map of Gaode on the blue map of IPE.
Finally, the "Internet +" has four key words: First, the reconstruction of supply and demand brings huge economic energy. Second, it brought the second wave of entrepreneurship in China. For many entrepreneurs, you have a chance for the second spring. Third, in such an era, I believe that more variables will be produced. When I was sharing with the team, I said that we have to think about how to build a capability and create more variables. This is also the dream of UC when it started. Why was it called UC at that time, what can you let the users and the industry do? Today we are going to use this ability to create more variables. Fourth, the cross-border integration of the Internet and non-Internet. We must have awe in the non-Internet.

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