From the "front-end" gradually to the "middle", "back-end" penetration of the security industry's own characteristics determine the application of e-commerce is a limited application. From the aspect of sales, the pre-sale application is more at this stage. For example, establish a portal site, build a product catalog, and upload product pictures and product descriptions for potential customers to browse and refer to; or advertise on industry-related websites to promote companies and products; or e-mail product promotion and promotion. These are all good internet marketing models. Online marketing plus offline channel expansion and business negotiation will be more conducive to the development of security corporate business activities.
As the transaction and payment environment matures, the e-commerce application in the security industry will gradually penetrate from the "front end" to the "middle end" and "back end". In other words, companies may be able to complete the core of business activities - trading, distribution, and some after-sales services. This puts forward high requirements for security companies or security e-commerce platforms. For example, the design of the browsing interface is more reasonable and humane, the product display is more detailed and real, the trading platform is faster and more secure, and the logistics distribution system is more rapid. Efficient. At present, the security industry has emerged such as Internet security supermarkets such as the Internet store, but this has just begun, security companies have a long way to go for e-commerce.
The gradual shift from horizontal "b2b" mode to vertical "b2b" and "b2C" mode is a common e-commerce model, ie, business-to-business marketing activities. The "b2b" model is divided into two types: horizontal "b2b" and vertical "b2b". The former refers to the use of third-party e-commerce platforms to achieve the docking and transaction between supply and demand sides, such as Alibaba and LeBai; the latter refers to Companies build their own e-commerce sites (often called "virtual stores") and sell the products directly to customers.
Given the industrial properties of security products and the stage in which the security industry is located in China, the current level of "b2b" is a good e-commerce model for most enterprises. This model saves the cost of establishing a company's own site and maintaining it. With the help of third-party expertise and a huge amount of supply and demand information, it can effectively achieve supply-demand matching.
Vertical b2b requires companies to have certain strengths and resource integration capabilities, and have a good professional level in the construction of network platforms. Typical examples of vertical b2b are Intel Security Supermarket and Ningbo Security Mall. The Intel Security Supermarket is a security network enterprise integrating production, supply, and sales. It operates products that include security products of nearly 100 brands in addition to Int's own security products. Ningbo Security Mall is a pure online shopping mall. It is a bit like the original "Jingdong Mall" and "Dangdang.com". It specializes in the sale of security products, but it does not produce products itself.
With the diversification of product demands and the breakdown of consumer groups, the future b2C model for homes and individuals may emerge in the security industry. Consumers will be able to submit their own personalized needs through the mouse and complete the transaction of security products. , Just as it is now convenient and quick to buy daily necessities online.
E-commerce conforms to the development trend of the times and shows strong vitality and attractiveness. As a fast-growing sunrise industry, the security industry is inevitably linked with e-commerce. However, e-commerce in the security industry is a gradual process. Enterprises must choose the appropriate e-commerce model according to the stage of development of the industry and their own strength. Otherwise, they will probably be self-defeating and pay a price. However, from the perspective of the development of the entire industry, the security industry's e-commerce prospects can be expected.
As the transaction and payment environment matures, the e-commerce application in the security industry will gradually penetrate from the "front end" to the "middle end" and "back end". In other words, companies may be able to complete the core of business activities - trading, distribution, and some after-sales services. This puts forward high requirements for security companies or security e-commerce platforms. For example, the design of the browsing interface is more reasonable and humane, the product display is more detailed and real, the trading platform is faster and more secure, and the logistics distribution system is more rapid. Efficient. At present, the security industry has emerged such as Internet security supermarkets such as the Internet store, but this has just begun, security companies have a long way to go for e-commerce.
The gradual shift from horizontal "b2b" mode to vertical "b2b" and "b2C" mode is a common e-commerce model, ie, business-to-business marketing activities. The "b2b" model is divided into two types: horizontal "b2b" and vertical "b2b". The former refers to the use of third-party e-commerce platforms to achieve the docking and transaction between supply and demand sides, such as Alibaba and LeBai; the latter refers to Companies build their own e-commerce sites (often called "virtual stores") and sell the products directly to customers.
Given the industrial properties of security products and the stage in which the security industry is located in China, the current level of "b2b" is a good e-commerce model for most enterprises. This model saves the cost of establishing a company's own site and maintaining it. With the help of third-party expertise and a huge amount of supply and demand information, it can effectively achieve supply-demand matching.
Vertical b2b requires companies to have certain strengths and resource integration capabilities, and have a good professional level in the construction of network platforms. Typical examples of vertical b2b are Intel Security Supermarket and Ningbo Security Mall. The Intel Security Supermarket is a security network enterprise integrating production, supply, and sales. It operates products that include security products of nearly 100 brands in addition to Int's own security products. Ningbo Security Mall is a pure online shopping mall. It is a bit like the original "Jingdong Mall" and "Dangdang.com". It specializes in the sale of security products, but it does not produce products itself.
With the diversification of product demands and the breakdown of consumer groups, the future b2C model for homes and individuals may emerge in the security industry. Consumers will be able to submit their own personalized needs through the mouse and complete the transaction of security products. , Just as it is now convenient and quick to buy daily necessities online.
E-commerce conforms to the development trend of the times and shows strong vitality and attractiveness. As a fast-growing sunrise industry, the security industry is inevitably linked with e-commerce. However, e-commerce in the security industry is a gradual process. Enterprises must choose the appropriate e-commerce model according to the stage of development of the industry and their own strength. Otherwise, they will probably be self-defeating and pay a price. However, from the perspective of the development of the entire industry, the security industry's e-commerce prospects can be expected.
Heilongjiang Junhe Building Materials Technology Co., Ltd , https://www.junhejiancai.com