Top Ten Explosive Events in LED Lighting Industry in 2014

2014 was the first year of the LED lighting industry's outbreak, and it was also a turbulent year. Mergers and acquisitions, runway closures, transition breakthroughs and Other words have long been common in the LED lighting industry. The phenomenon of large fish eating small fish and fast fish eating slow fish reduces the number of LED companies on the one hand, and it also becomes a tonic for the winner on the other hand. . LED lighting industry in this fierce competition from the "Red Sea" to "Blue Ocean", from maturity to maturity.

NVC Lighting changed to Wang Donglei's "Digger" Wu Changjiang "fallen"

Nowadays, Wang Donglei, who has become Chairman of NVC Lighting, is highly motivated. O2O, 50 billion, vertical integration, and “core” NVC are all promising. Looking back at the ups and downs of the past, it looks like a court battle drama.

The “NVC storm” brewing for a long time in August this year has begun, and the unraveling of each other's mutual revelations has been a hot spot in the industry for a long time, but the whole process can be called light, fast, and painful. In February, the fighting broke out and the backbone of the company’s internal elite accused each other of several camps. At the end of the incident, corporate talent was enticed by other companies.

Although Wang Donglei successfully succeeded in starting the merger of NVC and Dehao, NVC Lighting's original CEO Wu Changjiang dropped the result of being investigated for investigation on the basis of alleged misappropriation of funds. When the curtain fell, Wang Donglei said that in the remaining two months of this year, he will start from several aspects such as brand restoration, restoring dealer confidence, and stabilizing production operations, and will strive to complete this year's NVC performance goals. Then the o2o that Wu Changjiang tried to try has become a reality in Wang Donglei’s hands.

And what about Wu Changjiang? Can Thailand make a difference after meeting with distributors in Beijing?

Comments: This event must be counted up. In fact, in 2012, Wang Donglei started to be a big shareholder of NVC at the time of NVC's founder Wu Changjiang and investor disputes in December. It is to satirize today's defeat to Wu.

Juliang Optoelectronics "presses" Fengguang legendary LED industry can not stop the "run door"

Beginning on the evening of December 6th, the WeChat Circle had already rummaged that Jiangmen Guojing Optoelectronics had been chased by over 100 suppliers for delays in payment. How much money does the Guojing Optoelectronics parent company Guangzhou Giant Optoelectronics Technology Co., Ltd. (herein referred to as "Juliang Optoelectronics") owed to the company become the first case of the industry's escape?

According to the data provided by suppliers, Juliang Optoelectronics and its subsidiaries have defaulted on suppliers’ total payment exceeding RMB 200 million. Only the supplier’s payment owed by the chip supplier is estimated to be as high as RMB 50 million, including BDO Runda, Xiang Neng Hua Lei and other domestic second-tier chip companies are involved. Most other suppliers have also owed more than 10 million.

This caused the majority of suppliers confined to the company to complain and complained that “this large sum of money owed is actually a net profit of some of these suppliers for more than two years.” What is even more striking is that relevant parties have also disclosed In recent years, Juliang Optoelectronics has defaulted on suppliers’ payment. It is normal for some suppliers to even default on payment for more than one year.

The news immediately shocked the LED lighting industry as soon as it was heard, and the most astounding case of the industry was the legendary runway.

On October 22nd, the owner of Zhongshan Hualiang Lighting (Fengguang Legend) lost contact with his relatives, and dozens of suppliers ran around the factory to collect funds, and they were dealt with on the spot by police. Hesitated to legendary legendary Fengguang legend. Not long ago, he also invited the "Phoenix Legend" to be the brand's endorsement. However, it was not long after the company fell, and it only owed more than 70 million bosses to run...

After Fengguang started running, the LED lighting industry can be said to have started a wave of “walking tides” that could not be stopped. Xilin Lighting, Zhongshan Qike Lighting, Golden Akita, and good lighting and other companies have joined the ranks.

Comments: In 2014, the first year of the industry was called "LED lighting", driven by the demand of the terminal lighting market, the demand for chips, packages and even sapphire and equipment in the upper and middle reaches showed rapid growth. The good market prospects are like the moon in the sky, which has made all the practitioners rush. Many non-LED companies have transformed to try to catch up with LED lighting as a “rich-rich express train.” However, the result was often counterproductive. The car did not catch up and left people "killed."

Blue LED won Nobel Prize

On the afternoon of October 7, the Royal Swedish Academy of Sciences announced that the 2014 Nobel Prize in Physics was jointly awarded to Japanese scientists by Isamu Akasaki, Hiroshi Amano and Japanese-American scientist Nakamura of the University of California, Santa Barbara. Shuji Nakamura honors their contribution to inventing a new type of energy-efficient light source, the blue light-emitting diode (LED), which opens up new space for energy savings.

The red and green diodes have been around for a long time, but to produce white light, the three primary colors of red, blue, and green are needed at the same time. The original diode emits only red and green light because the light energy is too low, and blue light means that higher energy light is required.

Combining the newly developed blue LED light source with the existing red and green LED light sources, people can finally produce a more natural and practical white light illumination source through the principle of three primary colors. The three winners will share 8 million Swedish kronor (about 1.2 million U.S. dollars) in prize money. They were also remembered on that long list together with 196 highly respected scholars who had won the prize since their release in 1901.

According to the selection committee, this “young” invention, which is only “20 years old,” was awarded because this kind of white light source created in an entirely new way has “given us all”.

Since about one-quarter of the world's total electricity generation is used for lighting purposes, the advent of LED lamps contributes significantly to saving global resources. Today, many countries are promoting the transition to LED lighting to save more electricity and resources needed for lighting.

The selection committee also believes that LED lights have very low power requirements and can be used depending on local low-cost solar energy. The introduction of this new type of light source has brought higher quality of life to the world's 1.5 billion people who have not benefited from the power grid.

Comment: Because of this year's Nobel Prize in physics, people have entered a “freedom zone” in the manufacture of energy-efficient light sources. Although the three scientists won the Nobel Prize for the blue light-emitting diode (LED) for eye-dropping, it is because of this invention that humans can create any desired LED light - the blue light-emitting diode not only makes white light Created in a new way, and because of the appearance of blue light diodes, people can also make up for the three primary colors, so that the spectrum of LED light sources that humans can manufacture is wider, and it can be said that it is in the realm of freedom.

Li Ka-shing embraces LED industry to promote "Aiko" Nanoleaf

Nanoleaf was founded by three University of Toronto graduates, Jimmy Chu, Christian Yan, and Tom Rodinger. Nanoleaf's bulbs are folded from a printed circuit board into polygons that subvert the shape of traditional light bulbs and save 88% more power than ordinary LED bulbs.

In November last year, Li Ka-shing personally interviewed the three founders and subsequently invested. In an interview with the media earlier this year, Li Ka-shing once praised Nanoleaf's creativity, and he personally put up a Nanoleaf light bulb and “sell hard for sales,” prompting Nanoleaf to become popular in both places.

Benefiting from the “Li Ka-shing effect,” Nanoleaf’s sales response was positive and the Lunar New Year shipped 3,000 customers. However, Nanoleaf not only failed to increase production, but even suspended sales, because the company plans to push the "enhanced version" of the Nanoleaf light bulb two months later. Subsequently, the “smarter” LED bulb “Nanoleaf Bloom” was launched again.

Today, Nanoleaf has been officially launched in Hong Kong on November 21st. They are the first generation of Nanoleaf One and new adjustable brightness Nanoleaf Bloom. Due to the main concept of energy conservation and the attention of many organizations and organizations in Hong Kong, Greenpeace International is currently its Hong Kong partner.

Comments: Li Ka-shing is not a whim. In recent years, China's air pollution has been severe. The government has vigorously promoted energy-saving and emission reduction. LED lighting has changed for a long time. With the reduction of the cost, the cost of LED bulbs in the future will fall, and the penetration rate of indoor LED lighting will rise dramatically.

GTAT closed Apple iPhone 6 pits miserable LED substrate material sapphire?

On October 6th, American sapphire screen maker GT Advanced Technologies (GTAT) suddenly filed for bankruptcy, and immediately announced that it would lay off 890 workers and close down the Arizona factory originally scheduled for Apple to manufacture a sapphire glass screen. At the same time, it will also sued Apple for safeguarding its own rights and interests. . GTAT had a market value of $1.5 billion on Friday before the announcement of bankruptcy. After suddenly announcing bankruptcy on Monday, the stock price plunged by about 90%, and the market value shrank by 88%.

Although GTAT did not link bankruptcy with Apple-related businesses in bankruptcy filings, its previous share price performance was inextricably linked with Apple. On November 4th last year, GTAT and Apple signed a 578-million-dollar five-year cooperation agreement to supply sapphire manufacturing materials to Apple. The market therefore expects sapphire to become the screen material for the new iPhone. Since then, before the release of the iPhone 6 on the 9th, the stock price of GTAT more than doubled in nine months or so. Unfortunately, the fact that it was eventually proved that sapphire glass screens did not appear on the iPhone 6 and iPhone 6 Plus, and GTAT's "soy sauce" manufacturers paid the price.

GTAT chief operating officer Daniel Squiller condemned Apple and accused Apple of being the chief culprit in GTAT's decision to file for bankruptcy protection. Squall stated in the affidavit: "Because Apple controls GTAT's liquidity, operations (including control of product specifications, etc.), and decision-making, etc., without restraint, it will lose money and eventually encounter current flows. Capital crisis."

In response, Apple's attorneys counterattack said that contrary to the facts described by GTAT, Apple had spared no effort to cooperate with GTAT and helped GTAT, including paying cash to GTAT, even though the performance of the company ultimately failed to Breakthroughs, Apple's efforts to obtain a useful, economical, reliable sapphire display from GTAT. In fact, the situation is far from what GTAT company described. Apple is the biggest victim of GTAT's failure to perform the relevant agreements. Previously, Apple and GTAT signed a cooperation agreement. According to the agreement, both parties will retain their respective opinions and are not controlled by each other.

Comments: Tyrant's thigh, not so good to hold. For suppliers, cooperation with Apple is more like a desperate slogan. Victory is welcomed with flowers and applause. If it fails, few companies can afford it. At the beginning, LGDisplay supplied Apple with about 70% of its iPad display. However, due to Apple's adjustment of 9.7-inch iPad panel orders, so that the LG Display production line is seriously injured. The so-called one will become a bone of death. Under the big apple tree, fallen down, but not stop GTAT? The GTAT incident was ultimately unlucky. It was very likely that the Chinese company purchased GTAT equipment. However, is it still possible to sound a warning bell for Chinese companies that like to follow the trend?

Lynx double 11 LED lighting electricity supplier smile laugh

In the first minute, the transaction volume reached 100 million yuan, and the transaction volume in the second minute exceeded 1 billion yuan. After 5 minutes and 17 seconds, the turnover increased to 2 billion yuan, and the first 10 minutes was 3.6 billion.. At the end, as of 24:00 on November 11th. The annual shopping carnival warned of sales exceeding RMB 57.1 billion. This data lets Ma Yun laugh and say "Thank you Chinese women."

In the face of this huge team cake, the lighting and lighting industry certainly does not stand by. Op lighting won the championship with an outstanding record of 8286 + 1157 = 94.43 million yuan (double store), and sales exceeded the 10 million mark in the 26th minute of Double 11; the second place was NVC Lighting. At 32,899,568, it is worth noting that the first and second place opened a gap of more than 50 million. Followed by the number of 28,005,583 for Aodora and 26,136,943 for Philips/Philips. Among the top ten rankings, six brands each exceeded 10 million. Compared to 2013, the 2014 Double 11 topped the list for the first time in the month.

From the lamp category, ceiling lamps are the best-selling lighting products for the Double Eleven, accounting for as much as 51.51% of transactions. Followed by chandeliers, chandeliers, downlights, lamps and so on.

Regardless of whether it is a light source or a light fixture, the buyer’s turnover is the most “Guangdong Province”, followed by Zhejiang, Jiangsu, Fujian and other eastern coastal areas. From the division of prefecture-level cities, the transaction volume in Shanghai accounted for the highest proportion.

Comment: Because Tmall's brushing status is ubiquitous, the double 11's ranking cannot be used as a criterion for judgment. Doing a good job of products, services, and solid real transactions is the steady progress of the e-commerce business. cornerstone. The lighting electricity providers that used to brush up to their peaks in previous years, but their internal powers have failed to keep up with this year, are not evidenced by this fact.

From chip to package to application, from LED display to LED lighting, Foxconn can be described as complete and precise in the field of LED lighting. The head of Foxconn, Mr. Gou Ting-ming, once told the media that the LED industry should be a transformation of Foxconn. This transformation includes from foundry to independent brands, but also from the traditional electronics industry to emerging industries.

In 2009, Foxconn started to provide OEMs for Philips, General Electric and other international lighting giants. It is understood that in just one year, only LED OEM orders from two major manufacturers, Philips and General Electric, have sales exceeding RMB 200 million.

With more and more labor costs in the mainland, more and more orders for LED lighting have gradually flowed to Southeast Asia, Foxconn LED lighting OEM orders less and less.

In addition, at present more and more LED lighting companies, the cost is getting lower and lower, Philips and other lighting manufacturers found more options. For example, as early as two years ago, Taiwan Lite-On Technology Co., Ltd. cooperated with Jingyuan Optoelectronics and the mainland's system plant to squeeze down Lunda and took orders from Philips for LED lighting. Domestic companies, such as Snowlight Lighting, also became Philips LED lighting. Factory.

However, it is worth noting that Foxconn, which has been on the OEM road for a long time, is not satisfied with the label of the "OEM factory." Terry Gou also hopes to achieve transformation in a certain area, but in the field of consumer electronics, there are already many independent brands. If Foxconn wants to cut in from here, the difficulty is almost beyond imagination. Therefore, the emerging industry of LED lighting set up a “breakthrough” in Gou’s transformation.

However, because it has not operated its own brand and lacked marketing teams and channels, it has also become a fatal injury to Foxconn's transformation. Gou Ting-ming also knows his own shortcomings and he has also devoted himself to the channel. Terry Gou has conceived Foxconn as a new business empire that integrates e-commerce, modern logistics, and technology services.

The vision is very good, but currently Foxconn's LED business revenue mainly comes from government orders, brand OEMs, and the group's own lighting replacement. Although Foxconn invests in LED in many parts of the country, products labeled with Foxconn are hard to see on the market.

Comments: Lang Xianping once said that Foxconn is a large ship and it is not easy to make a U-turn. From the perspective of Foxconn's LED layout in the past few years, the transformation of OEM companies is actually not easy. In particular, the road to create independent brands is even more uneven. Foxconn has a long way to go from forming a team to achieving profitability.

Philips Split Business Unit Lightly Attacks LED Lighting Market

Philips said on September 23 that the company will spin off its 123-year-old lighting business, divide the company into two, establish an independent lighting company, and merge the consumer and healthcare sectors into a company with a valuation of 15 billion euros. The plan to get rid of the lighting business, the earliest possible to promote this business in 2016 independent listing.

As early as July of this year, Philips broke out to integrate its Lumileds LED division and automotive lighting division into a separate division. They will endeavor to attract third-party capital and set it as an independent subsidiary. In the future it is possible to incorporate this part. Business peeling can glimpse. The combined revenue of these two businesses last year was about 1.4 billion euros ($1.9 billion).

The merger of Lumileds LED and the Automotive Lighting Division is expected to be completed in the first half of 2015. The two departments' overall sales in 2013 were approximately 1.4 billion euros (about 1.9 billion U.S. dollars). In the automotive lighting market and consumer lighting market, Philips does not have an advantage. Splitting it is a simple way to keep it simple.

Philips and other corporate giants face the same challenges, leading to their slow integration into the new world. He also mentioned Nokia, "We must learn from Finland's lessons." The dismantled Philips lighting, lightly put into battle, will have a great opportunity to improve the unfavorable position in the competition with Asian companies, and in the face of uncertainties in the future, the proceeds and risks will be partially transferred to social capital.

A few days ago, the industry reported that Philips had commissioned foreign brokerage Morgan Stanley to pursue a large private equity (Private Equity) stake, because the new business entity after the division will move toward the independent IPO, private equity ** that profitable Therefore, not only is the inquiry active, but it also expresses strong interest in the shares.

Comment: Philips' business split at this time is an opportunity challenge. This also dialysised the epoch-making trend of LED lighting, reorganization lighting business will be better adapted to the fundamental changes in the lighting industry, from a single product to system services. LEDs have greatly changed the definition and application of global lighting methods. In order to adapt to and lead this revolution in lighting, even the world's giants must follow suit.

Qinshang Optoelectronics has the ability to create a wealthy plan to grab the market

On June 10, Qinshang Optoelectronic released the “Lighting Replacement” initiative to create wealth and a full range of new products in 2014, claiming that LED street lights will be more than RMB 4/watt and LED T8 lamps will be introduced to the market at a low price of RMB 14. , Together with the engineering distributors to seize the trillions of replacement lighting market. As soon as this move came out, the industry was in an uproar.

However, this time, the “money-willed” plan was quietly suspended. On the evening of September 9, Qinshang Optoelectronics released an “open letter to general engineering companies and energy-saving service companies” on the Weixin Public Account of the media platform. It was mentioned in the mind that QinShang Optoelectronics should join hands with the project traders, energy-saving service companies, and LED lighting manufacturers to create a coalition replacement lighting alliance and create a replacement lighting market for Fu Lighting, which also announced the restart of the plan to create wealth.

Currently, the mainstream LED lighting products in the industry cost about RMB 9-12 yuan per watt. The low price of the LED lighting of the low-end cottage manufacturers also exceeds RMB 7 per watt. Insiders decomposed the low-cost LED street lighting products on the ground, and the calculated raw material cost was at least 6 yuan/Watt. This means that with the cost of labor and management, the LED street lights that have been introduced to the market at a price of more than RMB 4/watt will lose at least RMB 3/watt.

As early as Qin’s first publicly-created wealth plan, some people revealed that Qinshang Optoelectronics was very confident in this price reduction sales because the company “was not bad”. Seen from the company's financial data, at the end of the first quarter of this year, Qinshang Optoelectronics had 1.499 billion yuan in monetary funds, which was basically the same as in the same period of 2013, a substantial increase of 27.41% compared with the end of the first quarter of 2012. Moreover, the company's asset-liability ratio is not high, with 30.14% in 2013. The first quarter of this year was 29.60%. Therefore, from the standpoint of the book, Qinshang Optoelectronics is not short of money. Adequate cash flow provides strong support for high-profile, low-price shocks to the market.

Comments: It is also worth mentioning that the work of Everlight Optoelectronics' "money-willedness" is far more than this one. On July 15th, during the suspension period of China Fortune Capital, Qinshang Optoelectronics announced that it will increase the capital of Guangdong Huiji Tongxin Investment Management Co., Ltd. and become one of its major shareholders, and this company will wholly own a P2P online lending platform. ". QinShang Optoelectronics officially took this trickle of water when the prospect of P2P was unclear.

Samsung falls behind LED lighting business back home

On October 27, Samsung announced that it will withdraw its LED lighting business from all markets except Korea. In response, Samsung China stated that in order to achieve a more effective and centralized operation strategy, Samsung Electronics will stop LED lighting operations outside of Korea, and will integrate resources in Korea as the center. The related business of LED components will continue to be carried out in the LED business unit of Samsung Electronics' DS department.

Samsung seems to be following Philips and believes that global LED retrofit lamps are highly commoditized and have low gross margins, which is not worth the candle. Industry analysts believe that Samsung is not just a “strategic contraction” at this time, but a “quick knife,” which directly cuts out the lighting product business. Compared with the unusually low-key "Don't fight" that entered the lighting business, Samsung's exit is high, for fear that the earth's people do not know. This is obviously because Samsung is more concerned with the LED device business. When it enters the lighting application market, it is afraid that the customer knows to have concerns. When exiting, the louder statement is also a clear expression to the customer. At this point, Samsung's LED devices are the core benefits of Samsung's LED business.

Comments: Through this Samsung exit LED lighting business, focusing on chip packaging decision-making, after all, is a good decision. The lighting market's disordered competition has made Samsung's entry into the market with no advantage either with international big coffee or with Chinese LED. Focus on LED chip package, for Samsung, does not mean that it lost the LED market.