The time has come for the transformation of furniture hardware companies in China

In the past two years, the rapid development of real estate has driven the development of the building materials industry and the market, and a street has been officially approved as the "China's home hardware capital" honorary title, and set up the establishment of hardware home Chamber of Commerce, the appointment of building materials industry furniture hardware leading brand Guangdong Dongtai Hardware Group Chairman Wu Zhihui is chairman of the Chamber of Commerce. This means that the Guangdong furniture hardware “Yongkang model” has basically taken shape, and the best opportunity for the transformation of the furniture hardware industry in the building materials industry has come!

In recent years, the rising prices of raw materials, the increase in labor costs and logistics costs, and the financial crisis have become major factors restricting the development of the domestic furniture hardware industry. The rapid development of custom furniture also objectively requires the furniture hardware industry to adapt to the times. Trends, combined with market conditions, emphasis on product quality and innovation. In this situation, if the furniture hardware industry wants to continue to move forward, transformation and upgrading will be the key to solving the problem. As one of the important domestic hardware production bases, it is continuously strengthening the power of scientific and technological innovation, speeding up the process of industrial adjustment and upgrading to explore new models of regional development, so as to promote the transformation and upgrading of cities and industries. The entry of "China Furniture Hardware Capital" will become the best help for the transformation and upgrading of local furniture hardware companies.

At present, there are 800 various types of home hardware and spare parts manufacturing enterprises in the area, including 16 enterprises with an annual output value exceeding 100 million yuan, 200 enterprises above designated size, 10 national high-tech enterprises, and 50 private technology enterprises in Guangdong Province. , 15 companies have become registered suppliers of the United Nations. In addition, the building materials industry home hardware industry has 10 scientific research and development centers, 1 product testing center, 1 well-known trademark in China, 3 well-known trademarks in Guangdong Province, 6 provincial brand-name products and 4 provinces focused on cultivating and developing export brands. . In terms of creating brands, there are a number of well-known brand enterprises such as Dongtai, Taiming, Dongrong, and Adams. Among them, the "DTC" trademark of Guangdong Dongtai Hardware Group has become China's first home-hardware industry track and hinge "China Famous Brand."

In fact, some domestic excellent furniture hardware manufacturers already have the same level of technology as foreign counterparts. However, in the international market division, domestic furniture hardware companies and even the entire hardware industry still play a role of lower-level producers and processors. Shi Lanlan, secretary general of the China Hardware Products Association, said that “in the past, many home-made hardware makers mentioned that domestic customers would think of 'not upscale', but the building hardware industry’s home hardware was in the spotlight.”

As one of the leaders in the furniture hardware industry of the building materials industry, Dongtai’s development process provided the most representative role model for other hardware companies in the region. From the establishment of a strong production system to the establishment of a sound quality management system, from providing a wide range of products to the provision of personal customer service, the company’s own brands have gradually become stronger, and the overall competitiveness of the industry has improved significantly, both in the domestic market and in the international market. in the market,

Dongtai's products and services are favored by customers. According to reports, Dongtai Hardware Group has become one of the largest home hardware manufacturers in Asia. Zhang Dongli, chairman of the China Hardware Products Association, believes that the building materials industry should use this as an opportunity to continue to promote corporate transformation and upgrading in the global industrial chain. “Many companies in the building materials industry are family business methods. Only when they are loyal and persistent and do their own brand, will they not only work for foreign brands.”

Wu Zhihui, chairman of Guangdong Dongtai Hardware Group, said, “The presence of China’s furniture hardware capital allows us to see the strong potential for development of local furniture hardware. In the future, the industry will be clustered throughout the country, and the development of the home hardware industry will become furniture. The power engine for the upgrade and transformation of the hardware. In the future, there will be more furniture hardware companies to go abroad from here!” The responsible person of the street said that in the future, the building materials industry will make full use of the brand to show its strength to the outside world.