Continued adhering to the exhibition positioning of “both domestic and foreign salesâ€, the 28th China Guangzhou International Furniture Fair and China Guangzhou International Home Furnishings and Home Textiles Exhibition were held on September 7, 2011 at the China Import and Export Fair Complex. What new highlights or new changes will be made at this year's Guangzhou Furniture Fair? Send a joint report group from Beijing, Shanghai and Guangdong to report on the exhibition in all directions! Interviewed guests: Grandy Director and President Shao Lei [Reporter] Our Grand Emperor in Dongguan and Guangzhou Exhibition this year is a big momentum to push our brand, this year, at the show, what new brands and series are launched Please make a brief introduction. [Shao Lei] Because Dongguan is doing domestic sales, Guangzhou is a foreign trade. The two sides actually do not conflict. Our company now has a professional foreign trade factory and a domestic factory. On both sides, we have done a good job. So in terms of management, the company's internal scale is now well planned, so this is our foundation is the internal strength of our Grand Emperor, we also went to the Cologne exhibition in Germany in January, this time we took the Cologne exhibition in Germany The two positions, the strength is also quite large, we are purposefully and quickly pull the foreign trade. The Granville team can't copy the most important reason why employees are friends and relatives. Our main reason is that our team can be copied. I am not here. They are all the same. Everyone is very united, hard working, and very cohesive. of. Factory prosperity, factory weakness, shame, their cohesive strength is so strong, it also shows the development of the Grand Emperor, this society is more realistic, they are also a harvest, we are relatively speaking, I treat them as brothers and sisters, I I said that you are all my friends and relatives. We have no working here. [Reporter] I saw that many of the exhibition halls of Grande were "not copyable". Can you interpret the concept of "unrepeatable"? [Shao Lei] Private goods are still products, products are reproducible, so private is still good, I think it is still a man, Shangpin is talking about products, the meaning of "not copyable" or our management Some of the souls, the most important thing is to be a man. I am still more loyal to this person. It is very real to people. I think sincerity is very important. Friends are heart-to-heart, and there is a very kind attitude between people. The team’s cohesiveness is very Strong, can not be copied The most important thing is the team's cohesiveness, in fact, can not be copied, the strongest is the team's cohesiveness, any product can be copied, Grande can also replicate in five cities at the same time, no longer need We are going to supervise and follow up. We can make a summary at most, but we are more motivated. I will not criticize people. [Reporter] It is too happy to be your employee. How did you plan for the layout of the entire market this year? How many stores are expected to open in the country? [Shao Lei] We have already joined 140 exhibitions since the exhibition. The target for this year is 200 stores, which should be 100%. [Reporter] Is it mainly a first-tier city or a second- and third-tier city? [Shao Lei] First and second lines. [Reporter] How many stores do we have in total? [Shao Lei] more than 410. Smart sofas into life stories [Reporter] I think that smart sofas still have great potential, even one thousandth of the sofa industry has not yet done, Grande's product line is also smart sofa, smart home, the prospect is also Very broad [Shao Lei] We are some technology integrated into Germany. To put it plainly, it is to add some stories. There will be some music in the sofa, which will increase some selling points of the sofa. In fact, the sofa needs a story. Anyone will have a story. It is like a man who matures when he is 35 years old. A lesbian will mature when he is 30 years old. If you are mature, I think it is an experience. People’s experience is very important. Tell a story. The purpose is to increase the selling point of the sofa, to resonate with consumers and find more sense of identity. Why is our product cost-effective, better than quality, price, service, and our advantage? I am interested and make him feel value for money. I think this is very important. Our company has just made a shopping guide, now the shopping guide is very good, I will dissect a sofa, so many consumers will see our shopping guide, 90% will be sold. [Reporter] Then you are a very honest entrepreneur. [Shao Lei] All my clients will give him a semi-finished product. I said that you take a semi-finished product and look back. Many sofa companies are afraid to show it to customers because the things inside are not good. Sometimes the more sincere you are, the more acceptable this customer is. I find that this society needs more and more sincerity. Our great entrepreneur Li Cheng said how long your integrity can last, how long you can achieve, and what you can do. well-done. You are very sincere to the customer, what do you say about my sofa, the customer is very rational now, he understands, this process will slowly change. [Reporter] This is more intuitive. We also interviewed many companies. They all think that this year's market environment is relatively difficult to do. Do you have such experience, or how does Grande respond to such a market environment? 2011 market prospects are very optimistic [Shao Lei] I think this year is very good and very good, we ordered more than 14 million orders as of yesterday, 38 franchisees, 32 are paying, this is what I did not imagine Arrived. I have different opinions on this issue. I don't really agree with the jargon of our industry. I think it makes sense to have this jargon, but now the weather is not good, the property is not good, the factory is not good, the dealers are worse, and the distribution is good. What is the most needed business? Confidence, the most need is to have better things, need manufacturers to give some profit to him, come together to grow up together, I think the most important thing at this time is to better reflect the actions of a factory, do you have this action, You have this action factory to have a more peaceful heart to do, Granite is doing this, and it is done with a peaceful heart. This year we are very smooth. In this situation where the overall climate is not good, I think that I have to go the way of differentiation. This differentiated road is actually the best way. [Reporter] In fact, it is not accidental that our Grande can be so lucky. We can treat our market in good faith, our employees, and our consumers can guarantee such achievements. Thank you for accepting our interview, thank you Shao Zong!
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