“In the marketing of stone, companies can combine stone with art, science and even tourism, culture and other fields. I am against the display of those blocks or slate, because architects or builders value these stones. Use." At the World Stone Congress, Peter Becker, a researcher from the famous German stone website "BusinessStone", talked about how to open up the Chinese stone market.
He believes that whether it is China's stone enterprises or foreign stone enterprises, the Chinese market cannot be ignored. These companies have to use various methods to give Chinese consumers more opportunities to understand and understand natural stone. When they build a house or decorate their own home, they will first think of stone. “There is a good marketing strategy in the south of France: there is a stone field in a place where famous painters have created his famous works. Now this once forgotten place has opened a place where the world can understand the painter. And the channel of his works. The initiative of the tourism industry is a very good opportunity for the stone industry, and can get some projects to show their stone enterprises and products." Peter Becker said. The concept of this marketing strategy is to combine stone with art and artists.
“If you want to make this combination of art marketing strategies more effective, you should organize events that attract a large audience, such as the sculptors' discussion. Stone companies can provide artists with rough stones. Even stone tool makers can get publicity. Opportunity. However, the topic is just one of the easiest marketing methods. What is better is to hold events to show people the new uses of stone,†says Peter Becker.
Peter Becker continues to introduce several low-cost marketing methods: Spanish artists let all the audience walk barefoot through the wet marble floor, and the audience is thrilled by this unusual experience; on the Gobi Desert, an Australian artist drew A very long stone wall that spans mountains and valleys, allowing stone marketing to be combined with quarries; in Italy, an artist paints on abandoned stones to make it look like a face--"resident The stone field is the name of this playground.
In addition, the quarry that is still being mined can also hold marketing activities. For example, playing a concert or stage play under a stone wall is also an unforgettable experience. Although such activities require a lot of investment, some stone fields are still willing to spend money to upgrade the image of the quarry.
He believes that whether it is China's stone enterprises or foreign stone enterprises, the Chinese market cannot be ignored. These companies have to use various methods to give Chinese consumers more opportunities to understand and understand natural stone. When they build a house or decorate their own home, they will first think of stone. “There is a good marketing strategy in the south of France: there is a stone field in a place where famous painters have created his famous works. Now this once forgotten place has opened a place where the world can understand the painter. And the channel of his works. The initiative of the tourism industry is a very good opportunity for the stone industry, and can get some projects to show their stone enterprises and products." Peter Becker said. The concept of this marketing strategy is to combine stone with art and artists.
“If you want to make this combination of art marketing strategies more effective, you should organize events that attract a large audience, such as the sculptors' discussion. Stone companies can provide artists with rough stones. Even stone tool makers can get publicity. Opportunity. However, the topic is just one of the easiest marketing methods. What is better is to hold events to show people the new uses of stone,†says Peter Becker.
Peter Becker continues to introduce several low-cost marketing methods: Spanish artists let all the audience walk barefoot through the wet marble floor, and the audience is thrilled by this unusual experience; on the Gobi Desert, an Australian artist drew A very long stone wall that spans mountains and valleys, allowing stone marketing to be combined with quarries; in Italy, an artist paints on abandoned stones to make it look like a face--"resident The stone field is the name of this playground.
In addition, the quarry that is still being mined can also hold marketing activities. For example, playing a concert or stage play under a stone wall is also an unforgettable experience. Although such activities require a lot of investment, some stone fields are still willing to spend money to upgrade the image of the quarry.
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